Summary
Overview
Work History
Education
Skills
Timeline
Generic
Dana Cox

Dana Cox

Downers Grove,IL

Summary

Dedicated Business Management Professional with expertise in marketing, accounting, staffing and operations. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns for business development, customer satisfaction and staff support for overall success. Possess excellent communication, public relation and analytical skills to increase brand visibility and market share.



Overview

10
10
years of professional experience

Work History

Marketing Director

Kalant, Pink & Associates, Implant Surgery
01.2018 - Current


  • Increased web & social media traffic by 50%
  • Launched marketing campaign for the All-on-4 surgical treatment concept with area vendors
  • Created a marketing pipeline for B2B and B2C.
  • Organize and manage networking events; in-person and virtually.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Created content and promotional materials to drive engagement and conversions.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Built strong relationships with industry professionals and influencers.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Devised content strategy to effectively engage target audiences.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Wrote and distributed press releases to increase brand visibility.
  • Improved website visibility through development and implementation of SEO strategies.
  • Optimized email campaigns to increase open and click-through rates.

Medical Consultant

STAFF ACCOUNTANT LIMITED
03.2017 - 12.2018
  • Report directly to stakeholders within the organization
  • Provide constructive feedback and ideas re: Accounting practices to streamline expenses
  • Developed strategic plans for day-to-day financial operations.
  • Analyzed business processes to identify cost savings and operational efficiencies.
  • Tracked expenses and income for businesses while organizing and maintaining bank statements for checking accounts.
  • Reconciled and corrected issues with financial records.
  • Posted daily receipts and payments in accordance with corporate protocols.
  • Established QuickBooks accounting system to reflect accurate financial records.
  • Reported financial data and updated financial records in ledgers and journals.
  • Reviewed and filed financial documents, coded accounting entries for data processing, and posted daily receipts and payments in accordance with all corporate protocols.
  • Improved overall financial reporting by streamlining control processes and reporting structures.

Office Manager

Discovery
07.2015 - 06.2016
  • Implemented/executed a rapid collection strategy reducing collections to 30% from 70% for the company.
  • Prepared reports, managed customer accounts, and invoicing for Accounts Receivable purposes.
  • Maintained computer and electronic filing systems.
  • Developed and maintained successful relationships with vendors, suppliers and contractors.
  • Established workflow processes, monitored daily productivity, and implemented modifications to improve overall performance of personnel.
  • Assisted in organizing and overseeing assignments to drive operational excellence.
  • Successfully worked with clients and vendors for quality partnerships.
  • Handled on-boarding new employees.
  • Handled online Payroll reporting, employee health insurance/coverage and processed all hiring documents.
  • Processed all A/R and managed vendor contracts
  • Controlled costs by staying budget-conscious for all office supplies.
  • Assisted with marketing and seminar preparations where needed.

Director of Membership-Volunteer

Belle Aire Elementary School
01.2014 - 01.2016
  • Enrolled and reported new PTA members to the IL-PTA in Springfield, IL.
  • Facilitated the Ambassador Family Program matching up existing families with new and incoming students

Education

Bachelor of Science - Management

National Louis University
Chicago, IL
2007

Skills

  • 5 years as Marketing Director/Practice Relations Manager
  • 12 years as a C-Suite professional
  • Dynamic ‘Go-Getter' results driven team player
  • Executor of branding and marketing strategy for the All-on-4 treatment concept
  • Create marketing/business growth strategies based upon SWOT analysis
  • Strong leadership skills
  • Fluent in Dental and Medical Terminology
  • Excellent written and verbal communication skills
  • Professional speaking abilities
  • Marketing Campaign Development
  • Project Management
  • Stakeholder Relations
  • Operations Management
  • Staff Monitoring
  • Strategic Planning
  • PR Events
  • Staff Management
  • Cost Management
  • Digital Marketing
  • Time Management
  • Customer Retention Strategies
  • Web Traffic
  • Adobe acrobat
  • B2B
  • Brochure design
  • Social Media
  • Marketing
  • Web Content Writing
  • Business Development
  • Business Needs Analysis
  • Branding

Timeline

Marketing Director

Kalant, Pink & Associates, Implant Surgery
01.2018 - Current

Medical Consultant

STAFF ACCOUNTANT LIMITED
03.2017 - 12.2018

Office Manager

Discovery
07.2015 - 06.2016

Director of Membership-Volunteer

Belle Aire Elementary School
01.2014 - 01.2016

Bachelor of Science - Management

National Louis University

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Dana Cox