Dana Deason
Summary
Dynamic and results-driven sales and marketing leader with a transferable skill set spanning multiple industries. Specializing in B2B and B2C retention, revenue generation, and customer experience, I have over 20 years of expertise in launching impactful programs and strategic initiatives. Adept at leading high-performing teams and collaborating with executive leadership to drive measurable business results. Proven success in complex, multi-channel environments, optimizing operations, and implementing data-driven strategies that accelerate growth.
Overview
24
24
years of professional experience
Work History
Director, Sales
Mspark
10.2023 - 04.2025
- - Led strategic sales initiatives, optimizing sales effectiveness and customer engagement.
- - Developed high-impact sales presentations and revenue-driving strategies, achieving growth targets.
- - Oversaw multi-channel sales operations, aligning marketing and retention strategies.
Head of Sales
Wolters Kluwer, CCH Small Firm Services
02.2012 - 07.2016
- - Directed national sales operations, improving revenue streams through retention and acquisition strategies.
- - Managed strategic partnerships and contract negotiations to enhance market presence.
- - Led a high-performance sales team in competitive B2B and B2C sectors.
Director, Account Management
Wolters Kluwer
03.2010 - 02.2012
- - Developed and executed client management strategies, ensuring strong customer relationships.
- - Oversaw sales effectiveness initiatives to drive engagement and retention.
- - Enhanced business development efforts to maximize growth opportunities.
Client Services & Business Development
OneTouch Direct
09.2007 - 09.2008
- - Managed business development strategies, expanding client portfolios and market penetration.
- - Spearheaded sales and marketing initiatives focused on customer engagement.
Director, Sales and Compliance
EarthLink
01.2006 - 10.2007
- - Led sales and compliance strategies within a fast-paced telecommunications environment.
- - Developed and implemented customer retention solutions, achieving key performance metrics.
Senior Manager, Customer Loyalty & Retention
EarthLink
01.2004 - 01.2006
- - Designed loyalty and retention programs to enhance customer engagement.
- - Managed cross-functional initiatives to drive market competitiveness.
Manager, Sales
EarthLink
03.2002 - 01.2004
- - Oversaw regional sales initiatives with a focus on growth and operational efficiency.
Inbound Sales Manager
MindSpring
01.2001 - 03.2002
- - Led inbound sales operations, achieving revenue targets through strategic campaigns.
Skills
- - Sales Effectiveness & Presentations
- - Customer Loyalty & Retention Programs
- - Account & Relationship Management
- - Business Strategy & Development
- - Multi-Channel Sales & B2B/B2C Marketing
- - CRM & Analytics
- - Organizational Leadership & Culture Change
- - Strategic Planning & Partnerships
- - Department Budgeting, Revenue Forecasting & Financial Strategy
- - Revenue Enhancement & Profit Growth
- - Performance Marketing & Solution Selling
Core Competencies
- Sales Effectiveness & Revenue Growth
- B2B & B2C Strategy
- Customer Experience & Retention Management
- Multi-Channel Sales Operations
- Strategic Partnerships & Contract Negotiation
- Business Development & Market Expansion
- Data-Driven Strategy & Analytics
- Organizational Leadership & Process Improvement
Technology & Tools
CRM Platforms | Data Analytics | Performance Marketing | Sales Enablement Tools
Education
University of Alabama At Birmingham
Birmingham, ALTimeline
Director, Sales
Mspark
10.2023 - 04.2025
Head of Sales
Wolters Kluwer, CCH Small Firm Services
02.2012 - 07.2016
Director, Account Management
Wolters Kluwer
03.2010 - 02.2012
Client Services & Business Development
OneTouch Direct
09.2007 - 09.2008
Director, Sales and Compliance
EarthLink
01.2006 - 10.2007
Senior Manager, Customer Loyalty & Retention
EarthLink
01.2004 - 01.2006
Manager, Sales
EarthLink
03.2002 - 01.2004
Inbound Sales Manager
MindSpring
01.2001 - 03.2002
University of Alabama At Birmingham
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