Dana Hamdan
Arcadia,CA
Summary
Media professional with proven track record in developing and implementing comprehensive media strategies. Known for collaborative approach and delivering results that exceed expectations. Highly adaptable and reliable, leveraging skills in digital marketing and audience analytics to drive success.
Overview
18
18
years of professional experience
Work History
Media Director, Integrated Media Planning
OMD
Los Angeles, CA
05.2021 - Current
- Spearheaded the development of integrated media strategies for a leading financial institution, spanning TV, digital, social, and OOH channels for both national and local campaigns
- Acted as client contact providing strategic oversight, campaign management, problem solving and project management
- Partnered with OMD leadership and clients to define and align campaign goals with overarching business objectives
- Collaborated closely with activation, video investment, and client go-to-market teams to ensure seamless campaign execution from planning through completion
- Partnered with the marketing science team to analyze monthly and quarterly results, providing actionable insights for ongoing optimization and future media strategies
- Mentored and developed team members, supporting career growth and creating a collaborative culture
- Built and maintained strong relationships with clients, vendors, and media partners
Associate Media Director
QUIGLEY-SIMPSON
Los Angeles, CA
02.2020 - 09.2020
- Main agency contact on multiple accounts
- Managed and maintained media budgets
- Managed and implemented direct response television campaigns with input into planning, execution, and testing
- Monitored and optimized effectiveness of campaigns utilizing key performance indicators
- Confidential - Not for Public Consumption or Distribution
Director, Client Advice & Management
INITIATIVE
Los Angeles, CA
02.2013 - 07.2018
- Fostered relationships with clients and partner agencies by serving as key agency contact on multiple accounts
- Developed and implemented strategic direct marketing campaigns across a variety of platforms including print and television with input into planning, execution, testing, and KPI analysis to ensure ongoing client satisfaction
- Developed customer acquisition campaigns to maximize engagement and increase customer signups.
- Directed research initiatives, identifying tools and resources that aided in client customer insights and the strategic planning process
- Provided advice and guidance for clients and agencies on best practices for messaging for the print media space
- Directed a team of professionals in the review and analysis of past and ongoing campaigns to provide detailed KPI performance reports along with future improvements to drive engagement and reach
- Supervised team of 2-4 media planners ranging from Assistant to Supervisor level
- Guided team in setting goals and ensuring team members had opportunities to grow in their career.
- Managed performance reviews, coaching and identifying training needs for improved performance and setting goals for career advancement
Account Supervisor
INITIATIVE
03.2008 - 02.2013
- Managed client relationships to ensure alignment with strategic marketing objectives.
- Developed and executed integrated marketing campaigns across multiple channels.
- Collaborated with cross-functional teams to optimize project workflows and enhance deliverables.
- Analyzed market trends to inform campaign strategies and drive client growth initiatives.
- Mentored junior staff, fostering professional development and enhancing team performance.
Education
Master of Business Administration - Marketing & Leadership
University of La Verne
Bachelor of Science - Business, Marketing & Advertising
California State Polytechnic University - Pomona
Pomona, CASkills
- Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Apple Applications (Numbers, Keynote, Pages, Mail)
- Tableau & Media Ocean OX Systems
- Integrated Media Planning
- Campaign Management
- KPI Analysis
- Employee Supervision
- Employee Training & Development
- Nielson Reach/Frequency Tools
- Omni Platform
- Media plan presentations
- Media activity planning
- Strategy planning
- Project management
- Data analysis
- Performance reporting
- Budget management
Websites
Timeline
Media Director, Integrated Media Planning
OMD
05.2021 - Current
Associate Media Director
QUIGLEY-SIMPSON
02.2020 - 09.2020
Director, Client Advice & Management
INITIATIVE
02.2013 - 07.2018
Account Supervisor
INITIATIVE
03.2008 - 02.2013
Master of Business Administration - Marketing & Leadership
University of La Verne
Bachelor of Science - Business, Marketing & Advertising
California State Polytechnic University - Pomona