Dana Drahos
Austin,TX
Summary
Results-driven marketing professional with 8+ years experience in the health & wellness industry, dedicated to creating impactful community events that promote well-being and expand brand awareness. Proven expertise in event planning, content marketing, and building lasting relationships with like-minded businesses.
Overview
8
8
years of professional experience
Work History
Content Marketing Manager
Prepare Your Mind
01.2023 - Current
- Increased email open rate by 18% email click rate by 17%, and placed order rate by 47% with creative campaigns
- Craft engaging written and video content across channels to boost brand awareness & increase customer acquisition
- Collaborate with marketing, sales, design teams, ad agencies and other vendors to produce 6-8 high-quality creative outputs per week
Founder | Women's Health Coach | Podcaster
Wombology
02.2022 - Current
- Seek out podcast guests & collaborators in local Austin health & wellness meetups & networking events
- Conceptualize and execute virtual and in-person women's wellness events in Austin, including securing event space, experience design, and creating marketing materials
- Provide nutrition and wellness education & guidance to women desiring to balance their hormones naturally
Digital Marketing Specialist
My Happy Flo
04.2022 - 01.2023
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Outreach and manage brand collaborations and partnerships aligned with business objectives and sales goals
- Provided excellent customer service and community management while managing community Facebook group
English as a Second Language Teacher
Wall Street English
09.2018 - 09.2021
- Planned and delivered engaging and educational lesson plans and activities to facilitate English language learning & conversation skills
- Planned and executed events for students to learn and practice English
- Quick to adapt lessons in real time if students weren't getting it
Strategic Planner- Pharma
Concentric Life
10.2015 - 06.2018
- Conducted & analyzed patient market research to understand current behaviors and unmet needs
- Presented market research takeaways and strategic recommendations for advertising campaigns to Pharma clients
- Supported the brand building experience for several launch brands in oncology, respiratory & hematology categories
Education
Certification - Holistic Nutritionist & Health Coach
American Fitness Professionals & Associates
06.2020
Bachelor of Arts - Communications, Advertising
Susquehanna University
Selinsgrove, PA05.2015
Skills
Event planning
Networking
Customer service
Project management
Content Marketing
Video production
Adaptable
Creative problem solver
Prioritizing tasks
Timeline
Content Marketing Manager
Prepare Your Mind
01.2023 - Current
Digital Marketing Specialist
My Happy Flo
04.2022 - 01.2023
Founder | Women's Health Coach | Podcaster
Wombology
02.2022 - Current
English as a Second Language Teacher
Wall Street English
09.2018 - 09.2021
Strategic Planner- Pharma
Concentric Life
10.2015 - 06.2018
Certification - Holistic Nutritionist & Health Coach
American Fitness Professionals & Associates
Bachelor of Arts - Communications, Advertising
Susquehanna University