Dana Embry
Tampa,FL
Summary
Accomplished marketing professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. Impactful and successful manager talented in building teams and motivating personnel to new levels of performance.
Overview
16
16
years of professional experience
Work History
Marketing Manager / New Business Development
Backline / DrFirst
01.2022 - Current
- Oversee marketing strategies for healthcare-focused services, including campaigns for Advanced Care Planning (ACP) services
- Drive lead generation efforts through targeted outreach and marketing campaigns tailored to healthcare providers
- Collaborate with internal teams to develop marketing materials, presentations, and one-pagers to support business development
- Manage communications and PR initiatives to enhance brand awareness and engage healthcare professionals
Marketing Manager
Tosca (formerly Polymer Logistics)
Tampa, USA
01.2020 - 01.2024
- Spearheaded all aspects of marketing during company acquisition, maintaining business continuity
- Managed internal and external marketing campaigns, enhancing brand recognition and lead generation
- Collaborated with creative teams to design content and promotional materials
- Coordinated social media strategies to increase online presence
Marketing Manager
Polymer Logistics
Tampa, USA
01.2016 - 01.2020
- Conducted industry research to inform marketing strategies, improving overall business operations
- Managed marketing projects, overseeing campaigns, newsletters, and public relations efforts
- Developed presentations and collaborated with cross-functional teams to ensure project success
Executive Assistant to the President
IFCO
Tampa, USA
01.2009 - 01.2016
- Managed executive communications and coordinated high-level meetings and events
- Supported business development by maintaining project documentation and meeting deadlines
Education
Certification in Strategic Marketing - Strategic Marketing
eCornell
Online01.2017
Skills
- Lead Generation
- Team Collaboration
- Leadership
- Process Optimization
- Search Engine Optimization
- CRM Software Proficiency
- Marketing campaign management
- Partnership Development
- KPI Tracking
- Market Analysis
- Web content branding
- Brand-building strategies
- Business Development
- Collateral creation
- Corporate Communications
- Marketing Analytics
Timeline
Marketing Manager / New Business Development
Backline / DrFirst
01.2022 - Current
Marketing Manager
Tosca (formerly Polymer Logistics)
01.2020 - 01.2024
Marketing Manager
Polymer Logistics
01.2016 - 01.2020
Executive Assistant to the President
IFCO
01.2009 - 01.2016
Certification in Strategic Marketing - Strategic Marketing
eCornell
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