Dana Goodwin
Asheville,NC
Summary
Account Executive with 8+ years of experience in B2B SaaS, ERP, and construction technology. Strong record of exceeding quota, generating pipeline from scratch, and running full-cycle deals with mid-market and upper-SMB contractors. Skilled in outbound prospecting, multi-threaded discovery, tailored demos, and value-based closing strategies. Known for a consultative approach, clear ROI storytelling, and the ability to engage both operational and executive stakeholders.
Overview
8
8
years of professional experience
Work History
Mid Market Account Executive
Trimble
Golden, Colorado
03.2025 - Current
- Manage full-cycle ERP software sales to mid-market concrete and steel contractors ($10M–$50M revenue). Handle prospecting, discovery, demos (partnering with SEs), business case development, and close.
- Exceeded ramped quota in first full quarter; closed a July ERP deal that brought monthly attainment to 117%.
- Self-generated multiple ERP and point-solution opportunities through targeted outbound outreach using ZoomInfo and Sales Navigator.
- Built early traction by aligning Trimble’s ERP value prop with stakeholders’ financial, scheduling, and operational pain points.
MEP Segment Manager
Slate Technologies
Golden, Colorado
06.2024 - 03.2025
- Owned go-to-market strategy and full-cycle sales for a new construction SaaS platform supporting MEP contractors nationwide.
- Hit 150% of quota within six months; closed the first six deals for progress reporting solution.
- Built pipeline entirely from outbound motions, creating 1,000+ targeted contacts via Apollo and LinkedIn Sales Navigator.
- Presented at industry events, generating pilot programs with nationally recognized contractors
Territory Account Consultant
Applied Software
Arvada, Colorado
08.2021 - 02.2024
- Ran full-cycle sales for Autodesk software, services, and training. Worked with contractors, architects, and engineers to understand workflows and build targeted solution packages.
- 114% quota attainment in 2022; 122% in 2023.
- Closed a $3M ARR enterprise deal with a Blackstone-backed conglomerate.
- Drove consistent upsells through long-term relationship-building and proactive account management
Sales Manager
ClearEdge3D
Broomfield , CO
01.2021 - 08.2021
- Led nationwide sales for the Topcon 3D laser scanning and robotic total station product line.
- Maintained $300K+ pipeline; pacing toward 100% quota.
- Improved Salesforce workflows and forecasting accuracy.
Business Development Manager
SimPRO
Broomfield, CO
01.2020 - 10.2020
- Managed a seven-state territory selling a job management SaaS platform to trade contractors.
- Closed new customers within 90-day cycles and expanded existing accounts.
- Delivered detailed demos and coordinated onboarding with technical teams.
Account Executive
TriBuild
Broomfield, Colorado
04.2019 - 11.2019
- Nationwide sales representative responsible for a construction management software startup.
- Hit 110% of quota in 2019.
- Onboarded 30+ clients in under 12 months, contributing to company acquisition.
Business Development Representative
Verizon Connect
Charlotte, North Carolina
02.2018 - 03.2019
- Outbound sales representative for Verizon Connect telematic solutions.
- 119% quota in 2018; top 10% of 450+ reps.
- Closed $400K+ in new business through consistent outbound efforts.
Education
Bachelor of Science - Marketing
Appalachian State University
Boone, NC08-2017
Skills
- Construction Technology
- Full-Cycle Sales
- SaaS / ERP Sales
- Outbound Prospecting
- Value-Based Selling
- Mid-Market Sales
- Executive Conversations
- Multi-Stakeholder Deals
- Discovery & Qualification
Timeline
Mid Market Account Executive
Trimble
03.2025 - Current
MEP Segment Manager
Slate Technologies
06.2024 - 03.2025
Territory Account Consultant
Applied Software
08.2021 - 02.2024
Sales Manager
ClearEdge3D
01.2021 - 08.2021
Business Development Manager
SimPRO
01.2020 - 10.2020
Account Executive
TriBuild
04.2019 - 11.2019
Business Development Representative
Verizon Connect
02.2018 - 03.2019
Bachelor of Science - Marketing
Appalachian State University