Dana Hunter
Oakmont,PA
Summary
Enthusiastic marketing leader adept at working with colleagues and customers of all backgrounds. Team builder, executor, and clear communicator with strong problem solving and social media skills.
Overview
12
12
years of professional experience
Work History
Associate Marketing Manager
LifeHikes
06.2021 - 10.2023
- Managed social media platforms to enhance brand visibility and foster customer connections.
- Developed targeted email marketing campaigns for increased open rates and click-through rates.
- Collaborated with cross-functional teams to launch successful product portfolios.
- Measured campaign success through key performance indicators to inform future strategy adjustments.
- Increased brand awareness by developing and executing strategic marketing campaigns.
- Coordinated promotional events to generate buzz around product launches or special offers.
- Created compelling content for blog posts, sales materials, and social media updates to drive website traffic growth.
Interactive Communications Manager
North Way Christian Community
05.2018 - 06.2021
- Developed compelling content for email and social media channels, driving user engagement and conversions.
- Streamlined internal communication processes by creating a centralized information hub for employees.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
Digital Marketing Specialist
North Way Christian Community
06.2016 - 04.2018
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to attract new prospects through storytelling.
Communications Manager
North Way Christian Community
07.2011 - 05.2016
- Trained junior team members in best practices for public relations and internal communications, increasing overall department effectiveness.
- Supported Executive Leadership Team plans through development and implementation of quarterly internal and external communication strategies.
Territory Sales Manager
Campbell Soup Company
- Forecasted sales and established processes to achieve sales objectives and related metrics for 90+ stores.
- Increased sales revenue by developing and implementing strategic territory plans.
Education
B.S. in Marketing and International Business with Honors in Marketing -
Pennsylvania State University - Smeal College of Business
State College, PAM.B.A. in Marketing (12 credits completed) -
University of Pittsburgh - Katz Graduate School of Business
Pittsburgh, PASkills
- Digital Marketing
- Social Media Marketing
- Corporate Communications
- Marketing Campaigns
Digital Capabilities
MAC OS, Windows Systems, Adobe Suite, Klaviyo, Canva, Hootsuite, AirTable, WordPress, Elementor, Microsoft PowerPoint
Timeline
Associate Marketing Manager
LifeHikes
06.2021 - 10.2023
Interactive Communications Manager
North Way Christian Community
05.2018 - 06.2021
Digital Marketing Specialist
North Way Christian Community
06.2016 - 04.2018
Communications Manager
North Way Christian Community
07.2011 - 05.2016
Territory Sales Manager
Campbell Soup Company
B.S. in Marketing and International Business with Honors in Marketing -
Pennsylvania State University - Smeal College of Business
M.B.A. in Marketing (12 credits completed) -
University of Pittsburgh - Katz Graduate School of Business
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