Dana Janney
St. Petersburg,FL
Summary
Enthusiastic and innovative Sales professional with 8+ years of experience in new business development, generating long-term partnerships, and sales processes within the employee benefit and healthcare sector. Collaborative teammate and leader continually focused on building and maintaining mutually beneficial relationships and promoting the general well-being of employees via employer-sponsored benefits on a global scale. Excel in challenging, multifaceted and fast-paced environments.
Overview
8
8
years of professional experience
Work History
Account Executive
Big Health
St. Petersburg, USA
05.2024 - Current
- Created and implemented a go-to-market strategy for Broker Consultants, PBMs, Health Plans, and Direct-to-Employer segments to place Mental Health Digital Therapeutic (DTx) solutions.
- Fostered collaborations with Aetna, Cigna, National Insurance Brokers (Mercer, MMA, USI, Alliant, NFP, AON, etc.).
- Established net new logo pipeline valued at $1.2 million, covering 200,000+ FTE.
- Manage and cultivate relationships across a 9-state territory in the Southeast.
- Identified potential new prospects through research of industry trends and competitive analysis.
Business Development Manager
FitOn Health
Tampa, USA
05.2022 - 04.2024
- Develop and implement comprehensive business strategies, and create new verticals.
- Onboard and manage a team of 7 sales reps.
- Increase revenue 3X while developing a previously underserved territory (west) and overseeing all international sales.
- Established and evolved partnerships with Sharecare, Aetna, Gravie, Sephora, Hotel Gyms, TPAs, and National Insurance Brokers (Mercer, MMA, Alliant, NFP, etc.)
- Created new licensing product line, currently generating over $1.8M in revenue.
- In one year of developing a new territory (West Coast), I created a pipeline of 128 deals, equivalent to $2.9M in revenue, with 64,876 eligible lives.
- Won 43 commercial deals, equaling $957,600.63 in revenue, and 45k+ eligible lives by leveraging a professional network of over 400+ channel partners and reseller contacts.
- Oversaw and organized a cross-departmental development of a streamlined process for SMB Sales.
Senior Business Development Manager
Fortë
Tampa, USA
05.2021 - 05.2022
- Responsible for the entire lower half of the US, created email campaigns and sales strategies for the sales department, driving over $235k in sales.
- Created and maintained relationships with facility owners, healthcare resellers, and strategic partners to increase revenue and drive healthy behaviors for over 30,000+ members.
- Oversaw the implementation and managed ongoing relationships, resulting in a 100% client retention rate.
- Developed sales processes and implemented new data and tracking reports for sales performance measurements to enhance client relationships for long-term retention.
- Managed pre-sales and sales transitions for clients, and fostered relationships throughout B2B sales cycles.
Director of Sales
Welltality Health
Tampa, USA
05.2020 - 05.2021
- Established key relationships with C-Suite executives from top healthcare systems such as UF Health, Baptist Health, and Ascension Health to provide preventative health services to members.
- Additionally, I created a revenue-generating B2B strategy and leveraged professional contacts to implement HRA screenings for over 13,500 employees.
- Fostered and managed relationships with current and new relationships with ACOs, Hospital Systems, Medical Practices, and insurance Brokers, Carriers, and TPAs.
- Worked with healthcare/hospital decision makers to implement our software and strategy to close over 1.3 million in revenue.
- Provide ongoing reporting metrics to Medical Doctors and HR Directors alike to ensure successful placement of Preventative Health Products
Enterprise Health Consultant: Southeastern Region
Peerfit
Tampa, USA
01.2017 - 03.2020
- Company Overview: Acquired by FitOn Health in 2022, employee #15.
- Established and managed external partnerships and distribution sales channels, including insurance carriers, TPAs, brokers, third-party vendors, and direct employers across a 7-state territory (Southeast).
- Identify and obtain new client and distributor leads, performing outreach via cold-calling (at least 40 calls/week), in-person events, conferences, and digitally via email, LinkedIn, and other social media.
- Sales Performance: individually accounted for 43% of total sales revenue out of a sales team of 6, ranging in client sizes from 6-13,000 employees.
Education
Certificate - AI for Business
Harvard Business School
07.2024
Bachelor's Degree - Applied Physiology and Kinesiology, Business Management
University of Florida
12.2015
Skills
- Consultative Selling
- Sales Presentations
- Relationship Management
- Business Development
- Sales Strategies
- Territory Management
Accomplishments
- Created a non-profit "Dunk for Duke" benefitting the American Foundation of Suicide Prevention (AFSP) in honor of my father. Over 3 years, the organization raised over $15,000 for the foundation.
Timeline
Account Executive
Big Health
05.2024 - Current
Business Development Manager
FitOn Health
05.2022 - 04.2024
Senior Business Development Manager
Fortë
05.2021 - 05.2022
Director of Sales
Welltality Health
05.2020 - 05.2021
Enterprise Health Consultant: Southeastern Region
Peerfit
01.2017 - 03.2020
Certificate - AI for Business
Harvard Business School
Bachelor's Degree - Applied Physiology and Kinesiology, Business Management
University of Florida
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