Dana Jevarjian
Summary
Dedicated and ambitious lifestyle director with a Bachelor of Business Administration and 15+ years of experience in producing events and experiences. Highly proficient in operations management, creative direction, trend forecasting, and planning.
Overview
17
17
years of professional experience
Work History
Director of Lifestyle
BACKCOUNTRY
Highlands Ranch, CO
05.2022 - Current
- Recommending and implementing events and strategies to position the brand for growth
- Monitoring the performance of a brand through key performance indicators
- Achieving profit targets, timelines, sponsorship income, and budgets
- Maintaining contact with vendors and growing the brand's partnerships and sponsorships
- Creating and maintaining a vibrant community atmosphere, increasing resident satisfaction and retention by delivering the highest standards
- Create and implement a calendar of over 100 events yearly for 3000+ residents.
General Manager & Director of Lifestyle
THE CANYONS
Castle Pines, CO
12.2019 - 11.2021
- Responsible and accountable for strategic planning, proactive leadership, direction, and support of the F&B and events team and establishing excellence for the guest experience
- Hired, trained, and supervised FOH staff; mentored and encouraged team members of 12
- Responsible for COGs, labor, and general expenses of budgets
- Maintained the company's standard of excellence, with an intention for continual improvement and creative openness, while staying on the cutting edge of market trends
- Hired and worked with subcontractors on various projects for the growth of the community.
Executive & Personal Assistant to the CEO
ESSENTIA ANALYTICS
NYC
09.2018 - 01.2020
- Acted as liaison to CEO and maintained open lines of communication among senior executives and clients
- Managed yearly conferences and acted as point person with speakers, vendors, special event RSVPs, and day of conference execution
- Managed document distribution, confidential letters, and expense reports
- Scheduled appointments and maintained business/social calendar, interviews, and coordinated company schedules, including daily conference calls and itineraries.
Events Marketing Coordinator
SAFFRON ROAD FOODS
Stamford, CT
08.2015 - 05.2016
- Set up and managed over 200 in-store demos & delivery of demo kits & execution
- Identified, executed, and managed organic social influencers, bloggers, and PR
- Solution generator to CEO, sales, store, marketing, and product innovation team
- Planned, coordinated, and executed 4-8 industry events a month, both consumer and buyer-focused, ranging from 7k - 30k people to include logistics, budget & sales.
Brand & Marketing Coordinator
BACK 40 FARM GROUP
Greenwich, CT
03.2013 - 07.2014
- Created marketing initiatives, PR, events, and collateral for farm, restaurant & mercantile
- Created and implemented targeted experiences to ensure engagement and increase sales
- Oversaw farmers' market and CSA implementation execution and participation
- Developed and implemented distinctive brand experiences.
Marketing Manager
GREENWICH HOSPITALITY GROUP
Greenwich, CT
04.2012 - 03.2013
- Coordinated with sister properties consistently to ensure we met brand standards
- Partnered with sales, management, and HR staff to support marketing campaigns
- Led and developed customer programs at the properties
- Assisted the spa in re-branding and outreach within the community and companies
- Developed, executed, and implemented strategic initiatives to help increase sales of the Greenwich Hospitality brand.
Account Marketing Manager
STUDIO 210 AGENCY
Norwalk, CT
07.2007 - 07.2010
- Developed and coordinated 6 to 9 projects daily with design and production teams
- Managed a staff in numerous states throughout PGA TOUR & MLB Fan Fest events
- Maintained client relationships with MetLife, Merrill Lynch, and MasterCard
- Assisted in creating artwork and events for NFL, MLB, PGA, and MasterCard Sponsorship groups to create added interest in purchasing their product.
Education
Bachelor of Business Administration in Marketing Communications - Psychology
JOHNSON & WALES UNIVERSITY
Skills
- Storytelling
- Brand Marketing
- Organization
- Strategic Planning
- Experiences Layout Curator
- Trend Forecasting
- Management
- Event Planning
- Canva, MS Office
- Hubspot, Salesforce, Mailchimp, Constant Contact
Affiliations
- WOMEN'S MENTORING NETWORK, INC, Volunteer, 2015, 2017
- GREENWICH YOUNG PROFESSIONALS, Founding Member, 2010, 2017
- SOUTH METRO FIRE CITIZENS ACADEMY, Graduate, 2021
Timeline
Director of Lifestyle
BACKCOUNTRY
05.2022 - Current
General Manager & Director of Lifestyle
THE CANYONS
12.2019 - 11.2021
Executive & Personal Assistant to the CEO
ESSENTIA ANALYTICS
09.2018 - 01.2020
Events Marketing Coordinator
SAFFRON ROAD FOODS
08.2015 - 05.2016
Brand & Marketing Coordinator
BACK 40 FARM GROUP
03.2013 - 07.2014
Marketing Manager
GREENWICH HOSPITALITY GROUP
04.2012 - 03.2013
Account Marketing Manager
STUDIO 210 AGENCY
07.2007 - 07.2010
Bachelor of Business Administration in Marketing Communications - Psychology
JOHNSON & WALES UNIVERSITY