Summary
Overview
Work History
Education
Skills
Timeline
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DANA Jones

DANA Jones

Navarre,Florida

Summary

Dynamic Visual Merchandising and Retail Management professional with over 15 years of success in driving visual direction, optimizing product placement, and enhancing customer experience strategies. Renowned for transforming retail environments to elevate brand identity, boost sales, and foster shopper engagement. Expertise in leadership, multi-store operations, and training empowers the execution of innovative retail strategies for national brands, ensuring alignment with market trends and consumer preferences. A results-oriented approach consistently delivers measurable improvements in store performance and customer satisfaction.

Overview

20
20
years of professional experience

Work History

Visual Merchandiser

Winston Retail / Walmart SOTF
02.2024 - Current
  • Implemented advanced visual merchandising techniques for Walmart's Store of the Future.
  • - Monitor selling of merchandise and customer behavior to refine visual presentations.
  • -turn product assortments into engaging customer experiences that inspire purchases.
  • Excel in combining creativity with strategic planning.
  • Oversaw upkeep of all elevated retail displays and mannequins.
  • Managed setup of seasonal marketing materials in various shops.

Merchandiser

Winston Retail
03.2018 - 02.2024
  • - Led visual merchandising efforts across multiple store formats
  • Executed planograms to align with seasonal changes.
  • Implemented visual standards across multiple locations for brands like Columbia Sportswear, Adidas, Bombas, Crocs, Levis, etc.

Visual Merchandising Manager

Dillard’s Inc.
07.2012 - 12.2017
  • - Directed all aspects of storewide visual merchandising, including floor sets, seasonal displays, window presentations, fashion shows, ensuring alignment with brand identity.
  • Ensure that all merchandising directives and guidelines are executed consistently across the store.
  • Train and develop associates , providing feedback and fostering creativity.
  • Maintain awareness of industry trends, competitor activity, and emerging retail design techniques
  • Partnered with buying and marketing teams to translate product strategies and promotions into compelling in-store experiences that drove sales.
  • Ensure compliance with safety standards while building and producing displays.

Area Sales Managet

Dillards
12.2005 - 07.2011

Interned with Dillards last semester at FSU, was hired as Assistant ASM and was part of closing the Tallahassee Mall location. Transferred to Governors Square location as Juniors and Kids ASM. Within 5 mths was promoted to $3 m volume area Ladies and Contemporary where I increased GM reduced loss and supervised 40 employees. Mentored and promoted 4 employees into management as well recruiting associates into my areas. Very detailed monthly mentoring of all employees. Exceeded sales goals and contests in areas. Worked with visual in areas as I maintained visual and merchandising standards. Worked directly with corporate district manager with complete knowledge of all sales, GM, IPT, MU,MD, TU, etc on excel spreadsheets.

Education

Bachelors Degree - Fashion Merchandising, Minor in Business

Florida State University
Tallahassee, FL
05.2006

Skills

  • Visual Merchandising
  • Retail Operations
  • Sales & Marketing
  • Social Media Marketing
  • Color Theory
  • Branding & Identity
  • Product Placement
  • Planogram Execution
  • Customer Experience
  • Leadership
  • Communication
  • Training & Development

Timeline

Visual Merchandiser

Winston Retail / Walmart SOTF
02.2024 - Current

Merchandiser

Winston Retail
03.2018 - 02.2024

Visual Merchandising Manager

Dillard’s Inc.
07.2012 - 12.2017

Area Sales Managet

Dillards
12.2005 - 07.2011

Bachelors Degree - Fashion Merchandising, Minor in Business

Florida State University