Dana Kirkland
Lancaster,Kentucky
Summary
I am an accomplished sales professional and business owner with more than 20 years of experience driving consumer engagement and enhancing brand image to generate revenue. I am a team player paying close attention to detail with strength in coordinating with colleagues and industry experts to manage successful business.
Overview
25
25
years of professional experience
Work History
Small Business Owner
KLW Handmade Leather, LLC
Lancaster, KY
07.2017 - Current
- Manage daily operations for a successful small business, ensuring efficient processes and quality services.
- Design and create a line of men's, ladies and kid's handmade leather belts.
- Promote business via social media to generate leads and maximize the KLW brand.
- Enhance company reputation by consistently delivering exceptional service quality to customers.
- Market and advertise products online through social media and traditional campaigns to target ideal consumers.
- Manage contract sales force to maintain high levels of productivity and customer satisfaction.
- Fulfill customer shipping needs by completing all purchase orders and customer invoices.
Sponsorship & Advertising Coordinator
American Association Of Equine Practitioners
Lexington, KY
04.2002 - Current
- Maintained and developed communication channels to keep sponsors and potential customers aware of advertising opportunities.
- Managed advertising sales within both AAEP's monthly member publication as well as their annual Convention Program.
- Managed advertising budgets, ensuring optimal allocation of creative for maximum return on investment.
- Planned and executed sponsorship packages from concept to completion.
- Continuously monitored industry trends in order to recommend cutting-edge sponsorable opportunities.
- Served as the primary point of contact between the client and/or agency partners for all advertising and sponsoring opportunities.
- Built strong relationships with clients through regular communication updates on advertising or sponsorship packages.
- Created and presented media and advertising packages to prospective customers.
- Negotiated contracts with vendors and clients.
- Collaborated with media representatives to optimize coverage of special events.
Equine Pharmaceutical Sales Representative
Innovex
Territory Region (KY, OH, IN, IL)
10.2001 - 02.2002
- Expanded customer (DVM) base through cold calling, networking, and relationship building.
- Enhanced customer satisfaction by addressing concerns promptly and providing exceptional service.
- Attended trade shows to represent company products, generate leads, and network with potential customers.
- Forged strong partnerships with equine industry influencers to elevate brand reputation within the market.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages to equine products.
- Achieved top performer status consistently through dedication to meeting goals and exceeding expectations.
- Managed customer accounts to secure customer satisfaction and repeat business.
- Met with existing customers and prospects to discuss product needs and recommend optimal solutions.
- Answered customer questions about the line of equine healthcare products, helped locate such products, and promoted key items.
- Engaged in friendly conversation with customers to better uncover individual needs for their horse(s).
Inside Sales Coordinator
Kentucky Equine Research (KER)
Versailles, KY
11.1999 - 10.2001
- Increased customer satisfaction by promptly addressing inquiries and providing accurate product information.
- Developed strong relationships with clients, leading to increased repeat business and referrals.
- Managed the processing of sales orders, ensuring accuracy and timeliness from placement to delivery.
- Supported team members by sharing best practices and knowledge, fostering a collaborative work environment.
- Enhanced company reputation through consistent professional communication with clients via phone, email, and face-to-face meetings.
- Coordinated logistics for trade shows and events, increasing brand visibility within target markets.
- Assisted in the creation of sales presentations tailored specifically to individual client needs, showcasing the unique benefits of our products or services effectively.
- Coordinated with warehouse department to pull products for customers.
ICU Technician
Rood & Riddle Equine Hospital
Lexington, KY
03.1999 - 09.2001
- Enhanced equine patient care by closely monitoring vital signs and reporting changes to DVM staff.
- Assisted DVM staff in medical procedures for equine patients, ensuring timely intervention and treatment.
- Administered medications, wound care, and other routine tasks to ensure patient care.
- Maintained accurate documentation of equine patient information including treatments administered and progression notes.
- Maintained a sterile and safe environment by adhering to infection control protocols and cleaning standards.
Education
Bachelor of Science - Animal Science
Western Kentucky University
Bowling Green, KY12.1997
Skills
- Business Owner
- Creative Direction
- Workflow Coordination
- Customer Satisfaction
- Branding skills
Horseback riding, hiking, just being outdoors.
I grew up on a working dairy and beef cattle farm and have always had a love for the outdoors and animals. I guess that's why horses have always been in my life whether it be for hobby or working within the industry.
Timeline
Small Business Owner
KLW Handmade Leather, LLC
07.2017 - Current
Sponsorship & Advertising Coordinator
American Association Of Equine Practitioners
04.2002 - Current
Equine Pharmaceutical Sales Representative
Innovex
10.2001 - 02.2002
Inside Sales Coordinator
Kentucky Equine Research (KER)
11.1999 - 10.2001
ICU Technician
Rood & Riddle Equine Hospital
03.1999 - 09.2001
Bachelor of Science - Animal Science
Western Kentucky University