Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
Hi, I’m

DANA LAURINE

Lee's Summit,MO
DANA LAURINE

Summary

Results-driven marketing leader with expertise in driving growth through high-impact programs delivered on time and within budget. Skilled in leading cross-functional teams and executing strategies across creative, digital, CRM, media, and event marketing. Proven ability to enhance efficiency, boost engagement, and optimize performance through innovative campaigns and strategic execution. Proficient in both digital and traditional marketing approaches.

Overview

18
years of professional experience

Work History

Velociti

Senior Director of Marketing
05.2023 - Current

Job overview

  • Directed business transformation initiatives, achieving performance and profitability goals through strategic planning and resource optimization.
  • Led direction, creative vision, and execution of launch and branding for Velociti’s Innovation Lab, establishing it as a cornerstone of the company's forward-thinking identity.
  • Spearheaded the launch of a new corporate website, overseeing strategy, creative design, and user experience enhancements to drive engagement and conversions.
  • Collaborated with external agencies to produce high-quality video content and promotional materials, amplifying brand storytelling and visibility.
  • Successfully rebranded Velociti, positioning it as an industry leader and increasing brand awareness through targeted, high-impact campaigns.
  • Enhanced website visibility through SEO strategies and usability improvements, driving measurable increases in engagement and conversion rates.
  • Leveraged data analytics to measure campaign success, refine strategies, and maximize marketing ROI.
  • Partnered with sales teams to align objectives, increase revenue potential, and launch new products on time and within budget.
  • Mentored junior staff, fostering a culture of professional growth and continuous learning.
  • Developed innovative content strategies, including trend reports, presentations, and marketing collateral, to effectively engage target audiences.

WizeWebz

Marketing Consultant
01.2019 - 01.2020

Job overview

  • Collaborated with executive leadership to develop and implement social media strategies for new and existing clients.
  • Oversaw the management and growth of social media platforms, ensuring alignment with client branding and objectives.
  • Strategically designed and launched innovative social media initiatives tailored to client needs and goals.
  • Led and managed the social media team, optimizing project workflows to deliver on-brand, timely results.
  • Collaborated with sales team to increase brand awareness and enhance business development by building and maintaining relationships with 5 key accounts.

Yellow Dog Networks

Director of Marketing
01.2013 - 01.2019

Job overview

  • Developed and executed yearly strategic and comprehensive marketing plans.
  • Partnered with the executive team to develop solutions that met business objectives.
  • Initiated and executed new strategic projects based on interpretation of business needs.
  • Collaborated with partners to create and implement sales and marketing campaigns to generate revenue.
  • Worked with the sales team on brand initiatives.
  • Developed B2B programs that drove incremental annual sales.
  • Launched a new brand platform, brand promise, and integrated brand campaign.
  • Developed and managed social media campaigns across all platforms.
  • Partnered with the creative team to develop business collateral, including sales brochures, company profiles, and capabilities statements.
  • Collaborated with team members to create company guidelines and processes for onboarding, including new policies and a refreshed employee manual.
  • Initiated and partnered with the executive team to develop company core values.

Two West

Senior Project Manager
01.2012 - 01.2013

Job overview

  • Directed planning and execution of digital and collateral projects, ensuring seamless delivery.
  • Collaborated daily with creative and digital teams to develop strategic solutions aligned with client objectives.
  • Gained deep insight into clients' businesses to proactively identify marketing and advertising opportunities.
  • Initiated and spearheaded strategic projects tailored to meet and exceed client needs.
  • Oversaw projects from inception to completion, delivering on time and within budget.
  • Directed changes to project scope and cost and implemented appropriate change management processes to keep project on track.

BKV

Account Executive
01.2011 - 01.2012

Job overview

  • Coordinated planning and execution of traditional direct marketing, email, and interactive programs, ensuring alignment with client objectives and budgets.
  • Collaborated with media, creative, and account management teams to develop strategic solutions tailored to client goals.
  • Analyzed client campaigns and provided data-driven recommendations to optimize performance and results.
  • Maintained strong focus on client profitability by minimizing absorbs, non-billable hours, and freelance costs.

Barkley Advertising

Brand Navigator
01.2010 - 01.2011

Job overview

  • Served as the key agency lead for clients, delivering high-impact integrated creative solutions.
  • Acted as a strategic leader and trusted client partner in developing brand strategies and marketing plans.
  • Led brand team integration across creative, media, digital, and promotional initiatives to ensure cohesive execution.
  • Identified client needs and aligned them with agency capabilities and resources, providing effective problem-solving and strategic guidance.

Westlake Ace Hardware

Marketing Supervisor
01.2007 - 01.2010

Job overview

  • Played key role on marketing strategy leadership team, spearheading consumer research, developing new brand platform and promise, and launching integrated brand campaign.
  • Directed merchandise, marketing, and multi-agency teams to create and execute monthly CRM, email, and web-based strategies and programs.
  • Led marketing efforts for in-store initiatives, collaborating with operations, merchandise, and agency teams to design and implement sales turnaround programs.
  • Managed customer loyalty program, overseeing internal and external communication strategies, program analysis, and agency partnerships.
  • Led grand opening marketing plans, including creative development, PR, media, local store marketing, strategic community partnerships, and post-program analysis, while guiding cross-functional teams from operations, merchandise, and agencies.

Education

Johnson County Community College
Overland Park, KS

Some College (No Degree) from Marketing

Skills

  • Leadership & Strategy
  • Consumer-Centric Expertise
  • Performance & Analytics
  • Digital & Content Expertise
  • Execution & Operations
Availability
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Timeline

Senior Director of Marketing

Velociti
05.2023 - Current

Marketing Consultant

WizeWebz
01.2019 - 01.2020

Director of Marketing

Yellow Dog Networks
01.2013 - 01.2019

Senior Project Manager

Two West
01.2012 - 01.2013

Account Executive

BKV
01.2011 - 01.2012

Brand Navigator

Barkley Advertising
01.2010 - 01.2011

Marketing Supervisor

Westlake Ace Hardware
01.2007 - 01.2010

Johnson County Community College

Some College (No Degree) from Marketing

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