Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Dana Medeiros

Marble Falls,Texas

Summary

To become a leader by raising the bar through continuous training and motivating a team of sales professionals to strive and to build stronger client relationships through cross sales of the entire product line through service and product presentation.

Overview

16
16
years of professional experience

Work History

Finance Director

Johnson Sewell Ford
07.2022 - 04.2025
  • Structured and submitted deals to lenders.
  • Assisted sales staff with numbers and closing customers.
  • Trained sales staff on product knowledge, steps to the sale and closing technics.
  • Trained Finance Managers on product knowledge and presentation, objection handling and paperwork.
  • Managed CIT's and insured deals were submitted and funded in an expedited manner.
  • Reviewed and approved reserve statements and charge backs.
  • Provide excellent customer service, building rapport and addressing customer inquiries and concerns.
  • Effectively communicate with customers, lenders, and other staff members.

Ford Protect Account Manager / F&I Development Specialist

MarketSource
08.2019 - 06.2022
  • Develop consultant relationship with Dealer Principal and senior dealership management
  • Train, educate, and motivate all Finance Managers in F&I within my assigned territory
  • Effectively manage my assigned territory to drive F&I growth
  • Implement all Program initiatives and processes within requested timeframes
  • Maintain, create and execute account development business plans
  • Effectively communicate in writing to MarketSource management, Ford regional partners and dealership management on a regular basis
  • Constantly evaluate performance vs. expectations
  • Ensure sales, market and competitive information is recorded and reported daily

Finance Director

Sonic Automotive
04.2018 - 08.2019
  • Increased per vehicle retail 28% in the short time here through effective menu selling.
  • Moved products as well by 25% through effective menu selling
  • Vehicle service agreements up 5% even with new 6year 72,000 mile factory
  • Responsibilities include financial vendor sourcing and relationship building
  • Reconciliation of reserve statements and managing funding issues
  • Worked at sales desk to maximize deal structure and profitability.
  • Conducted sales team training meetings on products
  • Consistently exceeding departmental PVR, PPC, VSA and CSI budget numbers
  • Dramatic decrease in CIT and department chargebacks

Finance Manager

Sonic Automotive
10.2016 - 04.2018
  • Sold financing and other protection and insurance products
  • Ensured all paperwork was done quickly and accurately with maximum profit
  • Conducted sales team training meetings on products
  • Exceeded all monthly objectives for PVR, PPC, VSA and CSI
  • Maintained relationships with finance sources and factory reps

Regional Office Manager

Sonic Automotive
10.2009 - 10.2016
  • Managed a staff of 6 E-Sales agents that handled all incoming sales calls and internet leads for five different manufacturers under six rooftops.
  • Responsible for hiring, training and certifying all E-Sales agents
  • Monitor all sales calls and makes sure the E-Sales agents have logged all incoming sales calls in the system and coach based on objection handling.
  • Confirm appointments for new customers and follow up with those who visited the showroom and did not buy.
  • Maintain six different websites including inventory, specials for sales, service and parts.
  • Update CRM to make sure email templates were up to date and functioning properly
  • Knowledge of programs and webtools for all 5 manufacturers
  • I had to get and maintain certification as internet manager for all 5 manufactures

Education

High School Diploma -

Spring High School
Spring, TX
05-1982

Skills

  • Sales structure
  • Sales strategies
  • Computer skills
  • Microsoft Office
  • ADP CDK R&R
  • Manufacturer inventory systems
  • Manufacturer finance systems
  • CRM - Eleads
  • Independent work
  • Negotiation
  • Management
  • Customer Service
  • Technology-savvy
  • Sales engagement techniques
  • Performance coaching
  • Product knowledge

Accomplishments

  • Sales manager, Internet manager and Finance manager certified with Audi.
  • Finance Manager certified for VW and Ford.
  • Internet Manager certified with Land Rover, Jaguar, Volvo and Porsche.
  • Recipient of the Sonic Automotive OBS Elite award for E-Sales 4 consecutive years.
  • Was Federally cleared to be a Ground Security Coordinator at six different US international airports.

Timeline

Finance Director

Johnson Sewell Ford
07.2022 - 04.2025

Ford Protect Account Manager / F&I Development Specialist

MarketSource
08.2019 - 06.2022

Finance Director

Sonic Automotive
04.2018 - 08.2019

Finance Manager

Sonic Automotive
10.2016 - 04.2018

Regional Office Manager

Sonic Automotive
10.2009 - 10.2016

High School Diploma -

Spring High School
Dana Medeiros