Summary
Overview
Work History
Education
Skills
Timeline
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Dana Moore

Louisville,KY

Summary

Results-driven sales professional with a proven track record of high productivity and effective task execution. Demonstrates expertise in strategic planning and customer relationship management, consistently evaluating client needs to deliver outstanding service. Excels in communication, negotiation, and problem-solving, driving substantial sales growth and achieving targets.

Overview

28
28
years of professional experience

Work History

Field Sales Manager

Mast Jagermeister US
Kentucky
03.2014 - 02.2025
  • Managed the business relationship between Mast Jagermeister US and my distributor, Southern Glazer’s Wine and Spirits
  • Communicated volume and distribution targets, marketing strategies, pricing details, inventory status and product features and benefits
  • Developed incentive programs for sales representatives that encouraged high-performance results.
  • Worked with distributor sales teams to sell and merchandise our brands effectively
  • Worked directly with customers selling and fostering key relationships
  • Consistently achieved my Key Performance Indicators
  • Adept at forecasting and managing multiple budgets

Channel Director

Southern Glazer’s Wine & Spirits
Kentucky
04.2013 - 03.2014
  • Managed 4 direct reports selling the Jim Beam Portfolio of brands
  • Responsible for increasing gross profit, achieving both volume and distribution goals, monthly forecasting and inventory levels
  • Met regularly with Jim Beam management to assure that supplier priorities were understood and implemented properly by my team
  • Negotiated programming and incentives for my direct reports and the sales team
  • Conducted sales meetings to introduce new products, programs and discount structures

State Manager On Premise

Southern Glazer’s Wine & Spirits
Kentucky
07.2005 - 03.2013
  • Worked with 38 supplier partners to ensure the success of their brands in bars and restaurants in the State of Kentucky
  • Communicated supplier goals and priorities to the sales force
  • Responsible for increasing gross profit, achieving both volume and distribution goals, monthly forecasting and inventory levels
  • Negotiated programming and incentives for the sales team
  • Conducted sales meetings to introduce new products, programs and discount structures
  • Helped train new hires
  • Worked directly with sales people to increase sales

District Manager

Southern Glazer’s Wine & Spirits
Louisville, KY
02.2005 - 07.2005
  • Worked with a team of 7 people in the Louisville, KY market in both the On Premise and Off Premise Channels representing 26 suppliers
  • Implemented supplier programs and assisted the sales team in making goals
  • Hired and trained sales people on policy, product knowledge and sales skills

Premium Brand Specialist

Bacardi USA, Inc./ Bartolomeo Pio, Inc.
Philadelphia, PA
08.2000 - 07.2003
  • Responsible for meeting brand execution goals for Bacardi’s 8 premium brands
  • Conducted distributor sales training for both new and existing products
  • Executed 300+ consumer facing promotions each year
  • Sourced, auditioned and trained the talent for these events
  • Developed and maintained relationships with key customers
  • Purchased local print advertisement to support promotions and events

Contracts Manager/ Recruiter

TEKsystems
Louisville, KY
08.1997 - 06.2000
  • Recruited and placed IT professionals into contract positions
  • Sold technical staffing services to Fortune 100 - 500 companies in the Louisville area
  • Day to day responsibilities included: Cold calling prospects, meeting with technical managers to assess needs, screening candidates, performing reference checks and salary negotiation

Education

B.S. - Sociology

Eastern Kentucky University

Sommelier Level 2 -

Certified Specialist of Wine -

WSET Level 2- Wine -

WSET Level 2- Spirits -

Skills

  • Data analytics
  • Inventory management
  • Problem-solving abilities
  • CRM software usage
  • Forecasting
  • Sales tracking
  • Competitor analysis
  • Territory management
  • Adaptability and flexibility
  • Communication skills

Timeline

Field Sales Manager

Mast Jagermeister US
03.2014 - 02.2025

Channel Director

Southern Glazer’s Wine & Spirits
04.2013 - 03.2014

State Manager On Premise

Southern Glazer’s Wine & Spirits
07.2005 - 03.2013

District Manager

Southern Glazer’s Wine & Spirits
02.2005 - 07.2005

Premium Brand Specialist

Bacardi USA, Inc./ Bartolomeo Pio, Inc.
08.2000 - 07.2003

Contracts Manager/ Recruiter

TEKsystems
08.1997 - 06.2000

B.S. - Sociology

Eastern Kentucky University

Sommelier Level 2 -

Certified Specialist of Wine -

WSET Level 2- Wine -

WSET Level 2- Spirits -

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Dana Moore