Dana M. Shocklee
Daytona Beach
Summary
Accomplished and driven professional with 30 years of solid experience in sales, recruiting, training, operations, and performance management. Career achievements span both personal and team management due to a proven track record and depth of understanding across product offerings. Recognized as a top producer with a decisive and dedicated leadership style, strong mentoring skills, and a detail-oriented approach to product knowledge.
Sales professional with solid background in managing high-performing sales teams and driving revenue growth. Known for strong focus on team collaboration and delivering results, with reliable and adaptable approach to changing market demands. Proficient in strategic planning, client relationship management, and sales strategy development, ensuring success and growth in competitive environments.
Sales expert prepared for leadership roles. Proven ability to drive revenue growth and enhance client relationships. Strong focus on team collaboration and achieving results. Known for adaptability, strategic planning, and effective communication. Skilled in market analysis, lead generation, and negotiation.
Overview
32
32
years of professional experience
1
1
Certification
Work History
Sales Manager In-House
Hilton Vacation Club
08.2024 - Current
- Led sales strategies to enhance customer engagement and retention.
- Developed training programs for new sales team members to improve performance.
- Analyzed market trends to identify opportunities for revenue growth.
- Implemented innovative sales techniques that increased conversion rates.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
Director of Sales
Spinnaker Resorts
03.2021 - 06.2024
- Directed daily sales operations, overseeing a team of sales professionals to maximize revenue and profits.
- Collaborated with senior sales team members to develop and implement strategies that boosted sales by 25%.
- Closed full-down contracts, ensuring a high conversion rate and securing long-term client relationships.
- Led recruitment, training, and motivational programs for sales staff, resulting in an increase in team productivity and performance.
- Implemented new sales processes and techniques that improved overall sales efficiency and effectiveness.
- Monitored sales metrics and performance data to identify areas for improvement and drive continuous growth.
Sales Manager
Marriott Vacation Club
01.2018 - 03.2020
- Trained sales team on the “discipline sales process” and closed deals, achieving a high conversion rate.
- Led a team of eight sales executives and two Encore executives, consistently meeting a $10M monthly budget through effective management.
- Fostered client relationships, ensuring trust and repeat sales, while maintaining Marriott brand integrity, contributing to a 15% increase in repeat business.
Sales Manager
Gold Key Resorts
03.2008 - 12.2017
- Motivated sales team to top performance through effective leadership and best practices, resulting in a 20% increase in sales.
- Staffed, trained, and managed a team of Sales Associates, consistently exceeding sales goals by 15% while adhering to the Gold Key sales structure.
- Achieved Elite Club status every quarter by implementing strategic sales techniques and maintaining high performance standards.
- Led teams to consistently achieve the highest VPG, maintaining a personal VPG of over 2700 annually through targeted sales strategies.
Sales/Sales Manager/Open New Sites
Wyndham Vacation Resorts
05.1994 - 03.2008
- Trained employees on product knowledge as a Senior Sales Associate in Destin. Later, set up all functions of new sites in Atlantic City, educating new associates on Fairshare Plus, contributing to Atlantic City’s record $1M opening month.
- Led the top regional sales team as Sales Manager in Destin, consistently exceeding budgets and VPG by 20% for four consecutive years.
- Conducted intensive education and sales training sessions, enhancing team’s knowledge and increasing sales proficiency on Wyndham’s products by 25%.
Education
Associate Degree - Criminal Law
University of Missouri
St. Louis, MO01.1981
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
Certification
Florida Real Estate License
Timeline
Sales Manager In-House
Hilton Vacation Club
08.2024 - Current
Director of Sales
Spinnaker Resorts
03.2021 - 06.2024
Sales Manager
Marriott Vacation Club
01.2018 - 03.2020
Sales Manager
Gold Key Resorts
03.2008 - 12.2017
Sales/Sales Manager/Open New Sites
Wyndham Vacation Resorts
05.1994 - 03.2008
Associate Degree - Criminal Law
University of Missouri