Quote
Summary
Skills
Work History
Education
Overview
Platforms
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Christy Parker

Christy Parker

Whitehall,MI

Quote

Far and away the best prize that life offers is the chance to work hard at work worth doing.
Theodore Roosevelt

Summary

Experienced marketing operations leader with a proven track record of driving operational transformation and efficiency. Expert in developing and implementing innovative processes, including the launch of Cisco's Campaign Orchestration Framework. Known for being collaborative, detail-oriented, and decisive, with a strong ability to align marketing strategies with organizational goals. Skilled in campaign operations, marketing tech stack optimization, resource, and agency management, and leading cross-functional teams to success.

Skills

  • Marketing Operations Transformation & Innovation
  • End-to-End Campaign Management
  • Workfront Orchestration Product Owner
  • Marketing Automation & Technology Integration
  • Vendor & Stakeholder Management
  • Global Team Leader with 150 Team Members
  • Compliance & Governance

Work History

Marketing Ops Leader

Cisco Systems, Inc.
01.2022 - Current
  • Developed and owned an end-to-end campaign strategy and activation framework, including content creation, activation, and optimization reporting, orchestrated via Adobe Workfront. Using this framework, successfully launched four global campaigns within three months, reducing time to market by 50%.
  • Led management and strategic optimization of email and Cisco.com platforms, providing guidance on activation, governance, and privacy compliance. Overhauled email marketing strategy by segmenting audience lists and personalizing content based on user behavior, resulting in 5x increase in click to open rates.
  • Transformed paid media end-to-end process within Workfront and Adobe Assets, centralizing intake, automating trafficking data sheets, and syncing Workfront with media servers. Achieved over $2M in annual operating cost savings.
  • Revamped webinar strategy and processes, creating consistent channel mix and integrating Pathfactory. Piloted Conversica AI to further qualify leads post-event, leading to [specific outcome].
  • Analyzed web analytics data to inform digital marketing strategy adjustments, driving continuous improvement in campaign performance. Supported optimization tactic to streamline all of activation data from central source to reporting database - increasing visibility into campaign data by 300%
  • Managed vendor teams, budgets, QBRs, and campaign planning to ensure alignment with strategic and operational goals. Reduced campaign activation budget by 60% through optimization of repeatable and manual processes resulting in $60K+ in quarterly savings.
  • Developed sales sprint pilot using 1st and 3rd party data for dynamic landing pages, integrating with 6sense for data unification and enrichment. Created three campaign scoring models based on fit, intent, and reach.

VP, Marketing Operations Leader

MRM Supporting Cisco
05.2014 - 12.2021
  • Directed global cross-functional marketing campaign management and channel execution teams across Americas, EMEA, and APJC, ensuring seamless coordination and delivery.
  • Developed and implemented intake process within Adobe Workfront to manage capacity, track projects, and resolve issues, resulting in a 50% reduction in project hours through workflow optimization.
  • Led team of platform experts across key marketing technologies, including Eloqua, Adobe Audience Manager, Workfront, and PathFactory, enhancing platform utilization and efficiency.
  • Spearheaded creation of comprehensive tagging and tracking system , establishing robust campaign attribution process with detailed IDs at campaign, channel, event, and offer levels.
  • Collaborated with clients' strategy teams to refine campaign briefing process, offering strategic recommendations to optimize campaign planning workflow.
  • Standardized channel activation guides with global and regional RACIs for email, media, and web, reducing time to market by 30% through clearer roles and streamlined processes.
  • Reduced client costs by 15% by standardizing execution processes and shifting repeatable tasks to centralized production hub.
  • Led quarterly business reviews to evaluate agency and team performance, driving continuous improvement and alignment with strategic goals.

Director Of Marketing Operations

ZINFI Technologies
07.2010 - 04.2014
  • Collaborated with high-profile clients including VMware, Dell, McAfee, Pure Storage, Red Hat, and Hitachi , delivering customized marketing automation solutions.
  • Built and led team of 20 partner marketing automation managers , overseeing the marketing and sales enablement activities for over 500 partners , including lead nurturing strategy and execution across Email/Microsites, Webinars, Events, Syndication, and Telemarketing.
  • Developed and launched Partner Marketing Portals for clients, providing a centralized hub for partners to access marketing collateral, co-branded email tools, and microsite management, while tracking opportunities and sales rewards. Increased partner usage by 150% .
  • Designed and implemented Dell's quarterly sales blitz program , creating a portal for the sales team to load partner contacts, engage through email and sales calls, track opportunities, and coordinate post-follow-up meetings. Generated at least $250K in new opportunities per quarter .

Marketing Director

Ivie
10.2009 - 07.2010
    • Developed and executed comprehensive marketing strategies for Albertson's Grocery Chain, targeting 200+ stores in the Southwest region through multi-channel campaigns including flyers, direct mail, online, radio, and TV.
    • Managed a $25M annual marketing budget , successfully negotiating cost-effective deals with vendors across print, radio, TV, online, and email, maximizing ROI.
    • Planned and coordinated the marketing and merchandising promotional calendar , aligning campaigns with key business objectives and seasonal trends.
    • Led the execution of all print, online, TV, and radio marketing campaigns , including media buying, vendor negotiation, and ensuring timely delivery of high-impact campaigns.
    • Spearheaded the planning and execution of special events , such as Grand Openings, the Arizona Cardinals sponsorship, and $1 million prize giveaway contests, driving significant customer engagement and brand visibility.

Education

Bachelor of Science - Computer Information Systems

Davenport University
Grand Rapids, MI
2008

Overview

15
15
years of professional experience

Platforms

  • Workfront, Eloqua, Marketo, Adobe Assets, Fusion, PathFactory, Stensul, 6Sense

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