Dana Perryman
Sales Leader
Atlanta,GA
Summary
Accomplished and seasoned sales leader with a proven track record of building and scaling successful SaaS sales teams. Innovative and results-driven sales executive with experience consistently increasing corporate revenues through new business development and maximizing existing accounts. Data driven expert with a solid understanding of sales cycle, strategic planning, operations and go to market motions needed to expand market share. Consistently increased productivity, efficiency, and execution to exceed quota.
Overview
26
26
years of professional experience
Work History
Global Program Sales Director
Accenture
05.2024 - Current
- Developing strategy for high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Launching Copilot (Artificial Intelligence) in-house to gain market share for present client.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Sales Director
Microsoft
10.2021 - 09.2023
- Lead and manage 165 sellers with 9 sales leaders and customer success teams in North America, Canada, and LATAM fostering a high-performance culture focused on acquisition and expansion sales to consistently exceed quota
- Turned around 2 underperforming businesses within Microsoft (Azure and Modern Work 365), achieving 112% to quota attainment in FY23 for Modern Work
- Develop comprehensive forecast plans for each region under purview, aligning manager and seller forecasts into a unified projection
- Managed stakeholders to ensure all expectations align and common objectives are exceeded
- Drive recruitment efforts, conduct interviews and make strategic hires to build a talented and motivated sales force
Sales Director
Revel Systems
11.2019 - 10.2021
- Directed and managed a software sales team, overseeing acquisition and expansion sales initiatives, as well as Sales Development Representatives (SDRs)
- Achieved over quota at 118%
- Led recruitment efforts, conducting interviews, and making strategic hires to build a high-performing sales team
- Developed comprehensive forecast plans for each region assigned to sellers, consolidating individual forecasts into a unified projection
- Devised and executed effective strategies to drive new business sales, leveraging market insights and customer needs analysis
- Provided coaching and guidance to maximize pipeline management and employ various sales techniques for enhanced performance on payment processing and software sales quotas.
- CPG vertical
- Developed value-based consultative selling approaches, ensuring sales quotas were met and exceeded.
Sales Director
NCR Corporation
04.2017 - 11.2019
- Led, managed, and mentored a team of 5 managers, providing guidance and support to optimize their performance
- Designed and implemented a comprehensive training program for underperforming representatives, effectively improving their sales outcomes
- Managed and coached 13 account executives, fostering professional development, and enhancing sales skills to
- Provided coaching and guidance to ensure effective pipeline management and utilization of sales techniques
- Achieved an average of 125% to target
- Manager President’s Club winner
- Promoted value-based consultative selling methodologies to drive sales performance on payment processing and software sales.
- Primarily sold to the CPG vertical
Senior Account Executive
Sage Software
07.2015 - 04.2017
- Achieved exceptional results by driving new acquisition sales for Sage payment solutions and SaaS, while effectively cross-selling Sage software products and services, surpassing goals, and annual revenue targets
- Leveraged pipeline management and a variety of sales techniques to execute value-based consultative selling, consistently exceeding sales quotas in a timely manner
- Demonstrated strong organizational skills through meticulous planning of daily outbound calling activities, resulting in increased productivity and outstanding performance metrics
- Collaborated with stakeholders at all levels of client organizations, including IT personnel, purchasing managers, and business owners, to successfully close sales and foster long-term relationships
- 2 on the team for the first year at 191%
- 1 on the team for the 2nd year at 210%
- Team of 12 people
- President’s Club winner.
Channel Sales Manager
Veeam Software
04.2013 - 07.2015
- Developed and executed a strategic territory plan aimed at surpassing goals and achieving high market penetration
- Managed deals through the pipeline
- Coordinated sales activities and fostered strong partnerships to effectively sell products and drive product awareness in the market
- Sales rhythm with partners and end users
- Collaborated closely with partners, consultants, distributors, and resellers, offering training and support to generate new business and facilitate the closure of enterprise size deals of $1 Million+ opportunities for back up and replication
- Provide sales product readiness and deal coaching
- Finished #1 for the West Coast Region at 127% for the year at $58 Million
- Quota of $45.6 Million.
Account Manager II
Sage Software
05.2011 - 04.2013
- Generated revenue and achieved sales quota for the software product line by providing consultative services to customers, resulting in new business revenue generation for a $2.5 million book of business
- Conducted daily outbound calling and executed marketing activities to drive revenue and consistently exceed performance goals, achieving an average of 150% to goal annually finishing over $3.75 Million
- President’s Club winner
- Demonstrated a strong ability to understand the unique business requirements of clients in the account base, effectively increasing market penetration and exceeding revenue targets.
Sales Executive
AT&T
03.2010 - 05.2011
- Conducted new acquisition sales of advertising solutions tailored to meet needs of small to medium-sized businesses
- Prospect for new business opportunities within Southeast territory, leveraging sales and proposal skills
- Conducted customer consultations to identify additional needs and upsell current customers on advertising products that would benefit their businesses
- Exceeded sales quotas consistently, achieving exceptional results and upselling opportunities
- Cold-called more than 50 small and medium-sized businesses (SMBs) daily, demonstrating independent work ethic while aligning with the team's vision and contributing to departmental goals
- Achieved the prestigious CEO President's Club within the first three quarters, finishing the year at 245% to goal.
Education
Bachelor of Science (BS) Psychology -
Purdue University
Skills
Strategic Planning
Organizational Development
Team Collaboration
Interpersonal Skills
Websites
Timeline
Global Program Sales Director
Accenture
05.2024 - Current
Sales Director
Microsoft
10.2021 - 09.2023
Sales Director
Revel Systems
11.2019 - 10.2021
Sales Director
NCR Corporation
04.2017 - 11.2019
Senior Account Executive
Sage Software
07.2015 - 04.2017
Channel Sales Manager
Veeam Software
04.2013 - 07.2015
Account Manager II
Sage Software
05.2011 - 04.2013
Sales Executive
AT&T
03.2010 - 05.2011
Bachelor of Science (BS) Psychology -
Purdue University