Dana Pezzuti
Camp Hill,PA
Summary
Accomplished marketing and business development professional with demonstrated success developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural sales talent, outreach skills and high energy. Impactful and successful leader with a track record of acquiring new commercial business.
Overview
21
21
years of professional experience
Work History
Director of Business Development (Current Consultant)
BE Structural P.C.
Wormleysburg, PA
11.2009 - Current
- Effectively marketed engineering expertise across various verticals including forensic investigations, building envelope/facade design, structural glass design and unique solutions for healthcare and non-traditional sectors
- Enhanced client acquisition by employing effective strategies for cold calling and sales prospecting.
- Negotiated partnerships with key industry players to expand market presence.
- Responsible for nationwide expansion of forensic engineering division which included mobilization of catastrophe response teams after four major U.S
- Hurricanes from 2012-2021
- Created glass engineering division and acquired nationwide fabricators, designers and glaziers requiring structural glass design and engineering.
- Developed and implemented comprehensive business development strategy for organization.
National Account Manager
StructureTec Group
Remote
10.2022 - 11.2023
- Spearheaded 2023 national sales strategy to acquire new, Fortune 500 Clients
- Efficiently established relationships with John Deere and Corteva Ag Sciences, resulting in acquisition within four months
- Researched organizational hierarchies and corporate asset management decision trees for prospect profiling
- Identified industry and economic trends affecting niche target markets such as commercial roofing, pavement, building envelope engineering, and construction
- Executed proactive outreach strategies, which included cold calls and utilizing Linkedin, to connect with companies grossing a minimum of two billion US dollars annually.
- Achieved maximum impact at conferences and trade shows by taking charge of all onsite event and face to marketing duties.
Exhibit Sales and Operations Manager
National Defense Industrial Association
Arlington, VA
02.2007 - 06.2008
- Managed all aspects of organizing trade show exhibits for military branches, Homeland Security Department, Defense Logistics Agency and CBRN Corp.
- Analyzed industry developments, targeted prospective exhibitors, and engaged in cold calling to promote and secure national exhibit spaces at military conferences and trade shows.
- Assisted in the idea formulation and design of marketing brochures for future conferences
- Ensured compliance with local ordinances, Fire Marshal regulations, and safe assembly/dismantling of trade show exhibits.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
National Sales Account Executive
Freeman National Sales Office
Washington, DC
05.2003 - 04.2007
- Supervised and organized teams ranging from 75 to 150 workers annually, facilitating success at fourteen (14) national expositions
- Managed onsite event setup, dismantle activities, and conducted daily crew meetings for efficient event production schedule
- Sold and produced corporate exhibits for Fortune 500 clients at national conventions including Fortune 500 clients like Caterpillar, Boeing and Northrup Grumman
Education
Bachelor of Science, Marketing -
The Pennsylvania State University
01.2002
Skills
- Solutions selling
- Trade show marketing
- Exhibit sales
- Market research
- New business development
- Business to business marketing
- Online marketing
- Content marketing
- National B2B client acquisition strategy
- Market intelligence
- Sales training and development
- Face to face marketing
- Event marketing
- New emerging markets
- Partnership Development
- Networking
- Revenue Growth
- Social Media Marketing
- Sales leadership and training
Accomplishments
- Highest revenue producer for BE Structural, PC 2012-2023 consecutively
- Sold largest one time corporate exhibit (50’x80’) on record for Freeman, Caterpillar Inc., 2006 APWA convention
- 50 Fastest Growing Trade Shows & Exhibitions Honor, 2007 JCBRN Conference, recognized as Lead Exhibit Sales Manager
- Doubled exhibit growth of Land & Maritime 2007 Expo
- Authored children’s stories, Mr. Upside Down the Squirrel and Boomer the Border Collie, 2020
- Authored collection of poems, In Between Day Dreams, 2014
- Produced landscape photography collection, The Waterways of PA, 2015
Organizations
- Board of Directors for BE Structural, PC Secretary, March 2015-current
- Secretary of the Student Council 2001-2002, Pennsylvania State University
- Faculty Senator 2001-2002, Pennsylvania State University
- SMPS (Society of Marketing Professionals Services), Central Pennsylvania
- IAEE (International Association of Events and Exhibitions)
- ASCE (American Society of Civil Engineers)
Personal Information
Title: Marketing & Business Development Consultant
Affiliations
- Highly involved parent volunteer at Eisenhower Elementary School
- Parent Teacher Organization, member
- Marketing Coordination for local Aquatic Club
Timeline
National Account Manager
StructureTec Group
10.2022 - 11.2023
Director of Business Development (Current Consultant)
BE Structural P.C.
11.2009 - Current
Exhibit Sales and Operations Manager
National Defense Industrial Association
02.2007 - 06.2008
National Sales Account Executive
Freeman National Sales Office
05.2003 - 04.2007
Bachelor of Science, Marketing -
The Pennsylvania State University