DANA RAMIREZ
Springfield,OR
Summary
Dynamic marketing leader with a proven track record excelling in client relationship management and strategic planning. Adept at crafting compelling proposals and driving brand development, I foster cross-functional collaboration and mentor teams to achieve impactful results. Passionate about creating innovative marketing solutions that resonate with partners.
Overview
34
34
years of professional experience
Work History
Director, Marketing Solutions
The Guardian US
Los Angeles, CA
07.2021 - Current
- Spearhead RFP strategies, transforming standard responses into winning proposals that secure key client accounts.
- Forge strategic alliances to expand our “white-glove service” capabilities and foster bespoke marketing opportunities for brands.
- Partner with editorial leadership to architect scalable franchises that monetize the Guardian’s authority.
- Facilitate high-stakes ideation sessions that drive impactful go-to-market strategies.
- Develop targeted brand strategies that accelerate sales cycles and drive revenue growth across key verticals.
- Direct end-to-end campaign activation to drive maximum client ROI and secure renewals.
- Mentor junior team members, fostering professional growth and development.
Consultant | Marketing Director
Evolve Media (Mandatory, GameRevolution, PlaystationLifestyle, ComingSoon, Sherdog, Momtastic, The Fashion Spot, RealityTea, WresleZone, Dogtime, Cattime, TotallyKidz)
Los Angeles, CA
11.2018 - 07.2021
- Crafted impactful RFP solutions aligned with client KPI goals and developed persuasive sales pitch decks.
- Managed marketing insights to create effective sales packages and support RFPs and presentations.
- Developed innovative products for proactive pitching to brand partners and reactive opportunities.
Owner | Head Bird
The Best Little Marketing Dept
Long Beach, CA
07.2014 - 07.2020
- Developed effective brand and sales strategies through client consultations.
- Delivered tailored marketing communications and sales materials aligned with client objectives.
- Executed online and offline events while managing project timelines and client relationships.
Director | Sales Development
Lifescript.com
Mission Viejo, CA
04.2013 - 06.2014
- Spearheaded national marketing initiatives across Auto, Food & Beverage, CPG, Beauty, Style, Diet & Fitness, Wellness, and Entertainment sectors for 11 sales representatives.
- Managed custom solutions, brand messaging, client relations, promotions, and new product launches while overseeing sales planners and account managers.
- Developed and executed signature programs and sales tools including General & Category Presentations, Ad Solutions Tool Kit, and Seasonal Promotions.
- Collaborated with Sales Representatives and Executive Management during client meetings to present custom solutions.
- Tracked and reported weekly on RFPs and proposal pipeline to Executive Management Team.
- Identified consumer events and oversaw execution of sponsorship agreements and on-site brand presence.
- Designed and produced all sales materials for publication and distribution.
- Indirectly led public relations efforts to enhance brand visibility.
Marketing Consultant
Backstage Creations
Santa Monica, CA
11.2012 - 03.2013
- Developed custom celebrity marketing opportunities for high-profile events like Golden Globes and MTV Movie Awards.
- Fostered strong relationships with clients and PR agencies to enhance collaboration.
- Executed strategic marketing initiatives to maximize event visibility and engagement.
Director | Advertising Marketing
Total Beauty Media (TotalBeauty.com, ModernMan.com, BeautyRiot.com, mLimeLife.com)
Santa Monica, CA
07.2011 - 11.2012
- Directed sales initiatives and franchise opportunities for site portfolio, enhancing revenue generation.
- Developed tailored media programs across mobile, social, and in-marketing platforms to increase engagement.
- Executed site-specific signature programs and advertising solutions to drive brand visibility.
- Created impactful sales collateral, presentations, and proposals to support marketing efforts.
- Fostered strategic partnerships aimed at generating additional revenue streams.
Senior Marketing Manager
Men's Health | Women's Health
El Segundo, CA
09.1998 - 07.2011
- Executed marketing and added-value requests for eight regional Sales Representatives in Men's Health and Women's Health properties.
- Managed brand and advertiser-sponsored events, including athletic events with over 5,000 attendees and boutique gatherings for 150 guests.
- Directed tactical execution of in-book and online promotions, encompassing advertorials, content sponsorships, and sweepstakes.
- Oversaw development of custom ad units and advertorials aligned with brand strategies.
Project Coordinator
Nike, Inc.
Beaverton, OR
10.1995 - 09.1998
- Contributed to successful launch of Nike Flagship Program store in New York City, 1995.
- Developed national high school database for Nike's team sports division startup.
- Maintained high school database to support team sports initiatives across the nation.
Sales Assistant
Men's Health | Backpacker Magazines
Marina Del Rey, CA
07.1992 - 10.1995
- Executed proposals for Western sales team, increasing bid success rate.
- Monitored and managed insertion orders to ensure timely campaign execution.
Skills
- Strategic account growth
- Go-to-Market (GTM) Strategy
- Bid Strategy Deal Structuring
- Brand Positioning Storytelling
- Pitch Deck Strategy Delivery
- Experiential Marketing
- Stakeholder Management
Timeline
Director, Marketing Solutions
The Guardian US
07.2021 - Current
Consultant | Marketing Director
Evolve Media (Mandatory, GameRevolution, PlaystationLifestyle, ComingSoon, Sherdog, Momtastic, The Fashion Spot, RealityTea, WresleZone, Dogtime, Cattime, TotallyKidz)
11.2018 - 07.2021
Owner | Head Bird
The Best Little Marketing Dept
07.2014 - 07.2020
Director | Sales Development
Lifescript.com
04.2013 - 06.2014
Marketing Consultant
Backstage Creations
11.2012 - 03.2013
Director | Advertising Marketing
Total Beauty Media (TotalBeauty.com, ModernMan.com, BeautyRiot.com, mLimeLife.com)
07.2011 - 11.2012
Senior Marketing Manager
Men's Health | Women's Health
09.1998 - 07.2011
Project Coordinator
Nike, Inc.
10.1995 - 09.1998
Sales Assistant
Men's Health | Backpacker Magazines
07.1992 - 10.1995