Summary
Overview
Work History
Education
Skills
Timeline
Generic

Dana Skiera

Summary

Dynamic media relations professional with extensive experience at Sundance Institute, excelling in crisis communication and event planning. Proven track record in executing impactful PR campaigns and fostering strong media relationships. Adept at leveraging creativity and research skills to enhance audience engagement and drive industry recognition.

Overview

4
4
years of professional experience

Work History

Festival Coordinator, Media Relations

Sundance Institute
11.2024 - 06.2025

Created daily press reports, highlighting key media coverage, trends, and festival related statistics. Facilitated screenings and press events, coordinating logistics and ensuring smooth operations. Led media monitoring efforts, compiling and analyzing press coverage to generate detailed press reports on artists, projects, and festival impact. Created a comprehensive Sundance Film Festival press coverage and wrap report containing media reach, audience engagement, and overall industry impact.

Publicity and Marketing Coordinator

Frank PR
01.2024 - 08.2024

Wrote and distributed detailed press releases, promotional social media posts, and face sheets. Executed comprehensive PR campaigns for independent films, short films, and documentaries showcased at various festivals including Sundance and SXSW. Established and maintained strong relationships with key media outlets such as The Hollywood Reporter, IndieWire, and more. Coordinated successful awards screenings for Oscar nominee Io Capitano.

Television Publicity Assistant

ID Public Relations
11.2021 - 12.2023

Organized press days and premieres with A-list celebrities for award-winning shows. Created materials including schedules, talking points, coverage reports, and more for clients Apple TV+, Hulu, Paramount+, and more. Produced pitches for press and built report with entertainment industry journalists. Worked on Emmy campaigns for shows such as Severance and Yellowstone.

Education

Bachelor of Arts - English And Film

Fordham University
Bronx, NY
05-2021

Skills

  • Media Relations
  • Crisis Communication
  • Industry Knowledge
  • Event Planning
  • Adaptability in high-stress situations
  • Creativity
  • Microsoft suite
  • Google Workspace
  • Marketing
  • Research
  • Social Media Strategy

Timeline

Festival Coordinator, Media Relations

Sundance Institute
11.2024 - 06.2025

Publicity and Marketing Coordinator

Frank PR
01.2024 - 08.2024

Television Publicity Assistant

ID Public Relations
11.2021 - 12.2023

Bachelor of Arts - English And Film

Fordham University
Dana Skiera