Asana
Dana Smith, PMP
Colorado Springs,CO
Summary
Certified Project Management Professional (PMP) with over 17 years of experience in successfully executing marketing projects, campaigns, events, and initiatives. Adept at leading cross-functional teams and bringing individuals together to drive projects from inception to completion. Known for meticulous attention to detail, excels in strategic project creation that consistently delivers on-time and on-budget results while providing exceptional customer service to internal and external stakeholders.
Overview
22
22
years of professional experience
1
1
Certification
Work History
DIRECTOR FOR COMMUNICATION AND PROJECT MANAGEMENT
Orchard Alliance
08.2018 - Current
- Planning, managing, and executing marketing projects, campaigns and initiatives from initiation to completion
- Applying the best project management methodology—Agile, traditional, or hybrid—to manage company-wide projects from start to finish using project management platforms Asana and Workzone
- Identifying key stakeholders, needed resources, budgets, and potential project risks
- Building projects, assigning tasks, and facilitating project status meetings
- Leading and managing a team of vendors who fulfill various roles across multiple projects
- Defining and executing internal and external communications plans
- Leading cross-functional teams to ensure alignment
- Analyzing potential risks and opportunities
- Enhancing team collaboration through regular communication, goal setting, and performance evaluations
- Capturing lessons learned and adjusting processes for future success
- Writing compelling stewardship and generosity content to inspire giving
- Deconstructing complex products and services down into consumable, understandable communications
- Creating presentations, video scripts, and bylined articles for board members and executive team
- Writing and editing for corporate communications to generate awareness of investment options, planned giving instruments, and estate planning tools
MANAGER FOR PROJECTS AND MARKETING
Orchard Alliance
06.2013 - 08.2018
- Managing brand standards across all communication channels to ensure consistency, accuracy, voice, and maximum reach
- Supervising a team of contractors to plan, develop, and execute marketing initiatives—contractors included graphic designers, web developers, copywriters, and print vendors
- Creating and managing multiple communications such as print ads, email blasts, blogs, quarterly newsletters, annual reports, videos, web content, marketing collateral pieces, and social media posts
- Creating communications pieces for the board chairman and executive team for internal and external audiences
- Collaborating with department vice presidents to discover their goals and develop marketing solutions to achieve them
- Streamlining workflows by identifying bottlenecks in existing systems and implementing appropriate solutions
- Creating and maintaining relevant and engaging web content
- Assisting coworkers with marketing needs such as collateral pieces, messaging, and content review
- Editing and approving marketing copy
- Developing and executing an annual communications/marketing calendar
- Performing presentations and/or operating booths at various events
- Planning, coordinating, and executing internal and external events
- Coaching and training staff on communication standards and procedures
PUBLIC RELATIONS SPECIALIST
Ent Credit Union
08.2007 - 06.2013
- Generating and maintaining awareness of the credit union in local, regional, and national publications through effective media relations
- Working with cross-functional teams to develop and produce collateral materials to promote financial products and services
- Collaborating with the marketing team on effective ways to advertise and promote various credit union initiatives to both internal and external audiences
- Writing press releases to announce credit union news
- Submitting story pitches to local, regional, and national publications
- Acting as company spokesperson when necessary
- Creating and managing the credit union's crisis communications and disaster recovery plans
- Authoring bylined articles and speeches for members of the senior management team and board of directors
- Responding to media inquiries and coordinating interview requests
- Planning and executing credit union events such as grand openings, board meetings, philanthropy, and internal events
- Managing Ent's social media presence including Facebook, Twitter, LinkedIn, and blog
- Writing Ent's quarterly newsletter which was distributed to more than 320,000 households
- Managing Ent's internal volunteer program
- Working with multiple business units to provide PR assistance to support their corporate objectives
- Acting as a company representative in the community at various events and group meetings
- Managing the public relations budget of $190,000 per year
LENDING CENTER SUPERVISOR
Ent Credit Union
12.2005 - 08.2007
- Supervising and mentoring a staff of 16 lending specialists
- Creating and conducting department sales meetings
- Developing promotional contests and training classes for staff
- Coaching employees and writing annual performance appraisals
- Planning and executing department projects and events
SENIOR LENDING SPECIALIST
Ent Credit Union
09.2002 - 12.2005
Education
Bachelor of Arts in Communication - Public Relations And Organizational Communication
Regis University
Denver, CO12.2007
Associate Degree in Marketing -
Regis University
Denver, CO12.2007
Certification in Public Relations -
Regis University
Denver, CO12.2007
Skills
- Certified project manager
- Detail oriented
- Servant leader
- Relationship builder
- Collaborator/team player
- Skilled writer and communicator
- Creative thinker/problem solver
- Self-motivated/goal driven
Certification
Project Management Professional (PMP), Project Management Institute
Board and volunteer service
- Public Relations Society of America, Pikes Peak Region - Programs Chair, President
- Renovation Church - Children's Ministry Coordinator, Teacher
- The Classical Academy - Parent liaison, Gratitude Committee Member
Software
Workzone
SharePoint
Teams
Microsoft suite
Squarespace
WordPress
Interests
Coffee
Organizing
Dogs
Timeline
DIRECTOR FOR COMMUNICATION AND PROJECT MANAGEMENT
Orchard Alliance
08.2018 - Current
MANAGER FOR PROJECTS AND MARKETING
Orchard Alliance
06.2013 - 08.2018
PUBLIC RELATIONS SPECIALIST
Ent Credit Union
08.2007 - 06.2013
LENDING CENTER SUPERVISOR
Ent Credit Union
12.2005 - 08.2007
SENIOR LENDING SPECIALIST
Ent Credit Union
09.2002 - 12.2005
Bachelor of Arts in Communication - Public Relations And Organizational Communication
Regis University
Associate Degree in Marketing -
Regis University
Certification in Public Relations -
Regis University
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