Dana Strand

• Spearhead global multi-year roadmaps and New Product Development for $100M beauty tool brands, optimizing sales, margin, and profit.
• Establish strategic partnerships with Asia Pacific offices, identifying key factories, and negotiating FOB targets.
• Accountable for P&L and NPV, setting FOB, list, and MSRP to achieve profit and margin objectives.
• Manage development timelines, ensuring timely product launches in collaboration with Engineering and Marketing.
• Conduct in-depth analysis of top accounts and SKUs, generating reports to drive consumer-centric assortment.
• Collaborate with Marketing and Sales to identify key items in alignment with Go-To-Market (GTM) strategy.
• Formulate assortment plans and product strategies in collaboration with International counterparts.

• Mentor and collaborate with team of 2 global product managers.

• Defined a global category vision and seasonal concepts, contributing to revenue growth for Men's, Women's & Kids Lifestyle footwear collections.
• Led reduction of SKUs by 33% in alignment with corporate long-term strategic business plans.
• Collaborated with color and materials teams to enhance seasonal color, print, and materials across product collections.
• Developed and executed effective distribution strategy, managing category input and output for entire product line.
• Conducted market research identifying brand opportunities and collaborated with cross-functional teams for strategic product development.
• Mentored and developed high-performing global team, fostering culture of passion, trust, and collaboration.

• Managed global product line architecture for Men's and Women's performance sandals (220 SKUs).
• Created compelling product briefs based on consumer insights, identifying market trends and white space opportunities.
• Strategically set costing and pricing parameters, ensuring brand's margin model was maintained.
• Analyzed SKU rationalization to drive regional growth, achieving product objectives.
• Initiated sustainable efforts, integrating recycled materials in sandal programs and new pet segments.

• Oversaw Women's product line processes, aligning with product introduction timelines for Boat and Sneaker categories (400 SKUs).
• Conducted customer surveys and analyzed statistics to inform product strategy in collaboration with cross-functional teams.
• Generated business cases for product enhancements and devised sales and marketing strategies for growth.
• Developed consumer and business channel communication strategies for successful new product launches.
• Regularly reviewed revenue and fostered necessary business relationships to drive product development.

• Managed global product roadmap and line plan process ensuring continual growth for Men's, Women's, and Kids footwear (800 SKUs)
• Created product briefs, based on consumer and market insights providing new ideas and brand initiatives
• Communicated business unit strategy, assortment and product flow to sales, marketing, sourcing, ecommerce, and licensees
• Partnered with global sourcing to determine sourcing needs, set pricing parameters, and maintain brand's margin model
• Developed and maintained strong, results-based partnerships with regional counterparts while maintaining key licensees.

• Managed design, development, assortment planning, and marketing strategy for Allegro's in-house brands over Beauty and Pet categories
• Directed development and marketing launch of new product category and brand; Soft Hugwear (sold exclusively at Walmart-Holiday 2009)
• Developed patent-pending cosmetic brush handle, managing design, development, and trademark process to protect design ideation
• Oversaw design of marketing collateral including website, packaging, and catalog layout
• Worked closely with factories to ensure schedules, costs, margins, and quality requirements were achieved.