Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Work Availability
Quote
Timeline
Volunteering
Volunteering
Generic
Dana Tan

Dana Tan

Growth Marketing Executive
Olympia,WA

Summary

SUMMARY EXPERIENCE: Innovative Marketing leader with 20+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.


  • Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
  • Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Additional Experience: 7 years of military service in the US Army Department of Public Relations, representing the Secretary of the Army. Five years classroom teaching experience at the University level.

Overview

16
16
years of professional experience
12
12
Certificates

Work History

SEO Director

Dana Tan, Under Armour
Olympia, WA
08.2021 - Current
  • Responsible for $120M in revenue and a 7-figure annual budget.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Recommended and implemented successful strategies to maximize revenue.

Sr. Manager Global SEO

Under Armour
Baltimore, MD
08.2018 - Current
  • Responsible for over $114M in Organic channel revenue
  • Built and executing on 1, 3 and 5 year roadmaps with aggressive growth targets
  • Responsible for driving traffic and revenue growth to eCommerce sites in 35 countries, as well as publisher sites including Blogs, Websites and Apps related to the Connected Fitness business in 15 countries
  • Responsible for training non-SEO teams on SEO company-wide from executives to copywriters
  • Tasked with authoring a vision for the SEO program, proposing budget and staffing needs as well as onboarding and mentoring SEO team members at the largest fitness brand in the world
  • Built the infrastructure of a complete, foundationally solid SEO program from the ground up over a period of four years
  • Responsible for hiring, onboarding and cultivating all SEO teammates
  • Success has come from leading with empathy, advocating for teammates careers and evangelism via cross-functional training for SEO throughout Under Armour as a company.

SEO Manager

National Pen, Pens.com
San Diego, CA
01.2017 - 08.2018
  • Built and executed SEO strategy for National Pen North America eCommerce sites
  • Managed internal and external team members to ensure timely, accurate and effective team output, including content creation and coding changes
  • Collaborated with internal stakeholders to define content and product strategy to improve the shopping experience while adding value to the SEO program
  • Monitored key metrics

SEO Lead

iProspect
San Diego, CA
04.2015 - 01.2017
  • IProspect is the largest Digital Marketing firm in the world, providing consulting for SEO, Paid Search, Display and Content Marketing for Fortune 100 and enterprise-level companies
  • Duties included driving the SEO strategy for two of the largest brands in the world, Samsung and NetApp, in their respective verticals
  • Ability to clearly articulate complex concepts to C-Suite level executives in a client-facing role that led to 100% growth in the client portfolio’s contract value over two years.

SEO Account Manager

Seer Interactive
San Diego, CA
09.2014 - 04.2015
  • Seer Interactive is a leading digital marketing firm with an innovative, cutting-edge, collaborative approach to SEO, Analytics and SEM
  • Duties included management of 5-6 enterprise level client accounts
  • Demonstrated organizational leadership, prioritization skills, creative problem solving, relationship building and always pivoted quickly when needed
  • Successfully led migrations for clients: SendGrid and Marijuana Business Daily.

SEO Strategist

CCI Solutions, Inc
Olympia, WA
09.2011 - 09.2014
  • Large Audio Visual and Church Ministry sound systems installation company maintaining a 50,000 customer base with 10 million dollars in annual sales
  • Duties included new business development including sourcing products, developing new Website and coordinating all marketing and branding collateral
  • Developed a long term SEO strategy for the CCISolutions.com Website
  • Grew CCI Solutions’ year over year profit by 20 per cent.

Brand Manager and SEO Strategist

Kingdom, Inc
Mansfield, PA
04.2008 - 07.2011
  • Large Audio Visual and Church Ministry supplier that maintains an 80,000 customer base with 12 million dollars in sales annually
  • Duties included SEO, SEM and brand strategies, production of all email campaigns and maintenance of all content and products on 9 company Websites with 3,500 products
  • Demonstrated and used knowledge of HTML, CSS, Word, Excel, PowerPoint, Keynote, GarageBand, and new media daily in this role.

Education

Master of Science - Internet Marketing

Full Sail University
Winter Park, FL

Doctorate -

University of Illinois
Champaign-Urbana

Master’s Degree - undefined

Arizona State University

Bachelor’s Degree - undefined

University of Illinois

Skills

Technical Search Engine Optimization

undefined

Software

Botify

Screaming Frog

Google Analytics

Adobe Analytics

Brightedge

SEMRush

AHREFS

MajesticSEO

MOZ

Excel

Google Trends

Keywords Everywhere

Tableau

Big Query/Google Cloud

Supermetrics

SimilarWeb

Google Search Console

Google Ads

Followerwonk

Certification

Brightedge

Interests

Sports, Music, Gardening, Cooking and any true crime show I can find

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Quote

You're either ready, or you're not ready.
Dana Tan

Timeline

Brightedge

12-2025

Google Analytics

12-2023

Google Ads Search

12-2023

Google Ads Display

12-2023

Google Ads Video

12-2023

Google Ads Apps

12-2023

Shopping Ads

12-2023

Google Ads Measurement

12-2023

Google Ads Search Professional

12-2023

Google Ads Display Professional

12-2023

Google Ads Creative

12-2023

Grow Offline Sales

12-2023

SEO Director

Dana Tan, Under Armour
08.2021 - Current

Sr. Manager Global SEO

Under Armour
08.2018 - Current

SEO Manager

National Pen, Pens.com
01.2017 - 08.2018

SEO Lead

iProspect
04.2015 - 01.2017

SEO Account Manager

Seer Interactive
09.2014 - 04.2015

SEO Strategist

CCI Solutions, Inc
09.2011 - 09.2014

Brand Manager and SEO Strategist

Kingdom, Inc
04.2008 - 07.2011

Master of Science - Internet Marketing

Full Sail University

Doctorate -

University of Illinois

Master’s Degree - undefined

Arizona State University

Bachelor’s Degree - undefined

University of Illinois

Volunteering

I regularly volunteer ( at least once a month) at the Thurston County Food Bank in Olympia, WA.

Volunteering

I regularly volunteer ( at least once a month) at the Thurston County Food Bank in Olympia, WA.

Similar Profiles

CREATE PROFILE
Dana TanGrowth Marketing Executive