Dana Vogel
Director, Integrated Marketing and Product Management
NY
Summary
Marketing Executive with expertise in creating multi channel and omni channel solutions in Pharmaceutical, Telecommunications, CPG and Digital industries. Dedicated to creating and managing united teams to achieve aggressive goals and produce results.
Keen insight into digital marketing campaigns, planning and optimization. Comprehensive background in lead generation, tactical and strategic planning in all digital channels.
Data and Impact-driven to the growth in company ROI through innovative and cutting-edge marketing campaigns.
Overview
20
20
years of professional experience
Work History
Director, Product Management, Integrated Marketing
Novartis Pharmaceuticals
East Hanover, NJ
05.2022 - Current
- Building and managing customer-centric marketing strategies and solutions to support the needs of HCPs, Consumers and Patients across prioritized, essential and launch brands.
- Champion an Omni-channel evolution.
- Manage Customer Relationship Management (CRM) implementation leveraging marketing technologies and data-driven initiatives.
- Oversee campaign development and execution.
- Responsible for budget development and management.
- Guide and nurture Experience Managers and Account Managers for operational pull-through.
Director, Next Generation Engagement
Novartis Pharmaceuticals
East Hanover, NJ
01.2021 - 05.2022
- Stood up the Marketing Automation capability by implementing Salesforce Marketing Cloud CRM platform.
- Led a cross-functional team across technical implementation and campaign execution.
- Onboarded Cosentyx, Entresto, Kesimpta, Leqvio and Xiidra CRM campaigns to SFMC while building out new capabilities to grow multi-channel experiences.
- Budget development/management.
Director, HCP Paid Media Lead
Novartis Pharmaceuticals
East Hanover, NJ
11.2018 - 01.2021
- Elevated and oversaw digital and multichannel non-personal promotion to create more relevant customer experiences.
- Launch team for Mayzent, Beovu and new indications for Cosentyx.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Drove a 60% increase in high value customer engagement metrics.
Director, HCP Center of Excellence, Digital
Novartis Pharmaceuticals
East Hanover, NJ
01.2016 - 11.2018
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed innovative solutions for HCP engagement in support of the Entresto launch:
- HCPFirst.com - an online portal offering product access, patient and medical information, sampling, and connection to reps
- AskNOW - virtual platform connecting HCPs to sales reps and medical information teams via video, chat, email, and responsive FAQs
- Next Best Action - leveraging data, artificial intelligence and machine learning to develop personalized sales and marketing recommendations to HCPs and Consumers.
Associate Director, Primary Care Brands
Novartis Pharmaceuticals
East Hanover, NJ
06.2012 - 01.2016
- Responsible for the lifecycle marketing of non-personal promotions for Exelon Patch, Exforge, Diovan and Arcapta.
- Provided strategic analysis for manufacturing life cycles, technologies, process validations and robustness.
- Oversaw business calendar of events and scheduled key initiatives.
- Led non-personal promotion partnership marketing and media.
Senior Brand Manager, ECommerce
Kraft Foods
Tarrytown, NY
04.2008 - 06.2012
- Designed, implemented and managed the direct-to-consumer beverage ecommerce business
- Stood up new Demandware website and backend systems
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
Director, Marketing Retention
Register.com, A Web.com
New York, NY
04.2006 - 04.2008
- Led B2B subscription renewals for all digital products including domains, websites, branded email and SEO.
- Developed campaigns and specific marketing strategies for clients.
- Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue by 50%.
- Managed a team of 5 associates.
Senior Manager, Retention
Verizon Wireless
Morristown, NJ
04.2003 - 04.2006
- Responsible for all consumer subscription plan renewals for all wireless plans.
- Multichannel orchestration across web, email and direct mail and partnerships
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
Education
BA - Communications
George Washington University, The
Washington, DCSkills
Data and Segmentation
Volunteering, Writing, Singing, Health and Wellness, Travel and Crafts
Longtime volunteer/fundraiser for Alzheimer's Association, creative writing and editing, cooking, craft and travel
Timeline
Director, Product Management, Integrated Marketing
Novartis Pharmaceuticals
05.2022 - Current
Director, Next Generation Engagement
Novartis Pharmaceuticals
01.2021 - 05.2022
Director, HCP Paid Media Lead
Novartis Pharmaceuticals
11.2018 - 01.2021
Director, HCP Center of Excellence, Digital
Novartis Pharmaceuticals
01.2016 - 11.2018
Associate Director, Primary Care Brands
Novartis Pharmaceuticals
06.2012 - 01.2016
Senior Brand Manager, ECommerce
Kraft Foods
04.2008 - 06.2012
Director, Marketing Retention
Register.com, A Web.com
04.2006 - 04.2008
Senior Manager, Retention
Verizon Wireless
04.2003 - 04.2006
BA - Communications
George Washington University, The
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