Dana Winkler

Strategic Planning & Activation Leadership

• Direct cross-organizational strategy sessions to define event vision, KPIs, and success frameworks.
• Develop dynamic timing & action schedules ensuring deliverable accountability and execution.
• Own budget strategy: forecasting, tracking, reconciliation, and financial insight reporting.
• Manage global travel logistics (visas, vendor licensing) and enterprise risk mitigation with Safety & Security partners.
• Negotiate and structured comprehensive contractual agreements with vendors, talent, and partners optimized for value and brand alignment.
• Collaborate closely with PR, Social, Design, Partnerships, Communications, and Talent teams to ensure cohesive storytelling and seamless execution across all touchpoints.
• Serve as a connective tissue between creative, marketing, and operational teams, fostering trust, clarity, and shared ownership throughout the project lifecycle.
• Align internal teams around timelines, roles, and priorities, enabling efficient decision-making in fast-moving, high-visibility environments.

Concept & Creative Design Direction

• Spearhead creative ideation sessions and led integrated briefs inclusive of narrative, design, and experiential KPIs.
• Partner with creative and design teams to bring concepts to life through immersive environments, compelling visual storytelling, and audience-first experience design.
• Guide creative execution from concept through delivery, ensuring all elements reflect brand voice, cultural relevance, and production feasibility.
• Produce premier creative deliverables including strategic video elements, environmental design, and high-impact audience engagement tools.
• Drive consistent brand voice and cultural resonance across all guest touchpoints.

Production & Execution Excellence

• Oversee comprehensive production logistics: scenic fabrication, audiovisual systems, guest services, hospitality, and registration operations.
• Orchestrate seamless guests journeys: from the initial touchpoint (paid-media/social), onsite welcome, overall guest experience, and departure.
• Lead end-to-end strategy and execution of pop-up retail experiences from concept to launch.
• Manage site selection, vendor partners, staffing, and on-site operations.
• Optimize guest flow, engagement, and brand storytelling within event environments.
• Embed sustainability initiatives into core production practices, advancing environmental stewardship.
• Build detailed production playbooks: staffing matrices, run-of-show documentation, communications plans, and cross-functional roles.
• Direct onsite teams ensuring precision alignment to brand narrative and operational excellence.
• Deliver exceptional experiential quality and elevated guest satisfaction metrics.