Summary
Overview
Work History
Education
Skills
Timeline
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Dana Wong

Bay Area,CA

Summary

Motivated and detail-oriented e-commerce professional with 5+ years of experience specializing in campaign management and merchandising. Highly adaptable and collaborative with cross-functional teams to streamline processes and drive business growth.

Overview

7
7
years of professional experience

Work History

Cross-Site Campaign Manager II

Walmart
06.2018 - Current
  • Manage seasonal, micro-seasonal campaigns, and holiday gift finder from strategy planning to execution
  • Collaborate with cross-functional teams to build, curate, cross-sell, and drive traffic to site experiences via Homepage and CRM placements
  • Lead biweekly taskforce meetings to ensure all stakeholders are on track and aligned for launch
  • Implement A/B and user testing to optimize experience and strategize for future campaigns
  • Analyze campaigns with Adobe Analytics and Looker, reporting on performance and KPIs for weekly business reviews and stakeholders. Provide total performance recap and COE post-campaign
  • Improve conversion by optimizing experiences based on top category drivers, search/social search trends, and SEO ranking
  • Established strategy for 22 micro seasonal campaigns, increasing exposure on Homepage and CRM

Merchandise Coordinator, Women's & Maternity

Gap
06.2017 - 02.2018
  • Website management for GapFit & Maternity divisions: sorting, linking, and product strategies based on business results and needs
  • Support buying and site merchandising teams by creating compelling product sorts, tracking inventory and photography
  • Communicate and strategize with cross-functional teams to support brand messaging
  • Pull/build reports and recap/analyze site metrics for weekly business reviews
  • Present site reviews and provide recommendations to improve overall experience and customer engagement

Education

Bachelor of Science - Business Administration - Marketing

San Francisco State University
San Francisco, CA
05.2014

Skills

  • Attention to detail
  • Flexible and adaptable
  • Interpersonal communication
  • Organization and time management
  • Problem-solving
  • Tools: Adobe Analytics, BrightEdge, Confluence/JIRA, Looker, Microsoft Office Suite, Workfront

Timeline

Cross-Site Campaign Manager II

Walmart
06.2018 - Current

Merchandise Coordinator, Women's & Maternity

Gap
06.2017 - 02.2018

Bachelor of Science - Business Administration - Marketing

San Francisco State University

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Dana Wong