Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Dana Dutro

Lake City,United States of America

Summary

Experience Sales Professional with a track record in driving regional growth and enhancing client satisfaction. Known for collaborative approach and consistent achievement of sales targets. Skilled in strategic planning and customer engagement, with reliable and adaptable work ethic.

Exceptionally talented in leveraging CRM and online search to identify and organize sales opportunities in assigned region. Consistently achieves sales targets and outcomes while maintaining optimal customer satisfaction.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Senior Regional Sales Consultant

Stewart Signs
12.2018 - Current
  • Company Overview: a premier provider of signage solutions for diverse industries
  • Generated over $1.1 million in sales in 2024 $1.4 million in sales in 2023, $1.3 million in 2022, and $1.4 million in 2021
  • Achieved 100% of 2021 annual quota by July, exceeding sales yearly quota for 2019-2020
  • Recognized with Circle of Excellence award for 2019-2023 and Diamond Club in 2020
  • Surpassed sales quota by over 300% ahead of FY2019
  • Proactively prospected companies and organizations to promote Stewart Sign products and services through phone, electronic, and in-person meetings, product demonstrations, and webinars
  • Developed a sales pipeline to support and exceed annual quotas and followed sales methodology to maximize win rates, revenues, and profitability
  • Leveraged product demonstrations and additional sales resources to secure orders effectively
  • Assisted in the development of winning proposals and sales propositions
  • Utilized consultative selling techniques to ensure customers recognized and agreed our solutions met and exceeded their needs
  • Developed and maintained a working knowledge of products capabilities, features, functions, and operation, with key product knowledge in digital LED signs, scoring systems, electronic message centers, and numeric digit displays
  • A premier provider of signage solutions for diverse industries

Senior Manager of Operations

TMX Finance Family of Companies
10.2013 - 11.2018
  • Directed store operations and supervised employees in proper procedures, overseeing all sales transactions, customer payments, collection activities, and compliance with applicable laws
  • Analyzed daily, monthly, and ad hoc reports, informing management of findings and assisting with issue resolution
  • Prepared titles in accordance with Department of Motor Vehicle regulations and ensured autos were ready for auction sale
  • Increased profitability through CRM initiatives, community involvement, marketing strategies, soliciting new business sources, and managing all store operating expenses
  • Coached, led, and developed team members to maximum potential, directed, prioritized, and delegated duties to ensure optimal workflows
  • Evaluated employees individually, assessed performance gaps, and created classes and/or one-on-one learning as needed
  • Interviewed candidates for store openings and trained both new and existing employees on procedures
  • Implemented a 'promote from within' philosophy to increase responsibilities of employees with leadership potential, maximizing daily operations efficiency
  • Consistently ranked in the top 5 percentile of collection productivity and was named top performer in fees earned and profitability month-over-month
  • Held P&L responsibility and successfully improved profitability

Operations Manager

Aaron's, Inc
01.2007 - 01.2013
  • Managed 14 product lines and 10-15 associates, overseeing interviewing, training, mentoring, and discipline processes
  • Reviewed P&L statements monthly and adjusted sales plans accordingly
  • Optimized workflow of daily operations
  • Led and managed store growth and profitability, increasing annual net sales revenue from $800K to $1.4M
  • Ranked in the top 15 out of 530 stores consistently, improving profit percentage from negative 10% to average between 16-18%
  • Directed collections division, minimizing shortfall with clients' accounts by enforcing company standards and rules
  • Implemented inventory controls, reducing annual shrinkage

Education

Bachelor’s - Business Management

University of Phoenix
01.2008

Skills

  • Sales
  • Management
  • Customer Service
  • Problem Solving
  • Strong Work Ethic
  • Time Management & Organization
  • Deal closing
  • Operational excellence
  • Operations monitoring
  • Sales reporting
  • CRM proficiency
  • Operational efficiency
  • Cold calling
  • Leadership training
  • Performance tracking
  • Performance monitoring
  • MS office
  • Territory management
  • Operations oversight
  • Client relationships
  • Business management
  • Technical aptitude
  • Trade show representation
  • Process improvement
  • Sales pipeline management
  • Customer acquisition
  • Customer service management
  • KPI tracking

Accomplishments

I am also a licensed Mortgage Loan Advisor for the state of Florida. NMLS 2650087

Certification

Mortgage Loan Advisor License, FL, 12/01/24

Timeline

Senior Regional Sales Consultant

Stewart Signs
12.2018 - Current

Senior Manager of Operations

TMX Finance Family of Companies
10.2013 - 11.2018

Operations Manager

Aaron's, Inc
01.2007 - 01.2013

Bachelor’s - Business Management

University of Phoenix

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Dana Dutro