Alejandra Delcastillo
Union City,New Jersey
Summary
Creative Marketing Manager offers top skills in Influencer management, content creation, collaboration, and executing marketing strategies, with outstanding communication and time management abilities who works only with a holistic approach. Self-directed and independent professional with 10 years of experience developing and executing marketing plans. Recognized for consistently keeping up with current trends, market research, and delivering timely and cost-effective marketing solutions to meet client goals. Experience working across beauty, skincare, fashion, wellness, all-purpose cleaner brands, and oral hygiene products.
Overview
6
6
years of professional experience
Work History
Influencer Marketing Manager
Base Beauty Creative Agency
New Jersey
04.2022 - Current
- Identify, build, and maintain professional relationships with key talent and agents
- Developed KPI frameworks that exceeded client business goals
- Project managed influencer marketing campaigns (paid & organic) from initial response to post-campaign reporting, including campaign activation and talent content creation
- Strategize, source, negotiate, and brief Partners for paid programs, blending creativity, beauty expertise, and data
- Create Partner briefs and projects campaign briefs for key marketing campaigns encompassing nano, micro, mid-tier, macro/Celebrity influencers
- Measure ROI and impressions across initiatives to gauge success and inform future initiatives
- Continuously identify new programs/initiatives/events to drive the client vision, looking for first-move opportunities to leverage
- Developed and implemented strategies to increase customer satisfaction and loyalty.
- Created monthly reports for senior management summarizing operational performance metrics.
- Coached, mentored and trained team members in order to improve their job performance.
- Conducted regular meetings with staff to discuss progress and identify areas of improvement.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
- Monitored media sources for any relevant industry developments or stories related to the company.
- Conducted market research to identify target audiences and develop effective messaging strategies accordingly.
- Organized speaking engagements for executives at local universities or business organizations.
- Researched and wrote case studies highlighting successful PR & Influencer campaigns undertaken by the organization.
- Oversaw strategic event planning, executive presentation materials and visual presentations.
Digital Marketing Manager (Social Media & Partnerships)
REBDOLLS
New Jersey
03.2018 - 02.2022
- Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
- Created weekly, monthly and yearly reporting on social media channels to identify actionable insights for content, manage performance against KPIs, and to establish best practices going forward
- Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
- Created content for websites, blogs, social and email newsletters to engage customers with the brand.
- Optimized web pages for higher search engine rankings using SEO techniques.
- Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
- Conducted keyword research to identify new opportunities in organic search results.
- Analyzed data from Google Analytics, Adwords, and other sources to track performance of campaigns.
- Maintain and further develop the internal influencer affiliate program & third-party partnerships
- Researched competitive landscape by monitoring competitor activity online.
- Conduct research to source, vet and analyze influencers for potential collaborations that maximize ROI and achieve campaign KPIs
- Negotiate influencer deals and manage contract processes and support all non-paid partnerships through organic tactics including but not limited to mailers, local events, trips & brand partnerships
- Developed and implemented affiliate marketing strategies to drive traffic, sales, and leads.
- Drafted creative briefs outlining objectives and expectations for each collaboration project.
- Managed budgeting process for all affiliate marketing activities including tracking expenses and ROI.
- Due to my efforts the account was verified on Instagram in 2021
- Stayed current on new social media trends/topics relevant to their space, new social media tools, competitive activity, breakthrough campaigns and rising social media leaders
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Directed photo shoots with external vendors to ensure quality standards were met.
Education
B.A of Public Relations/Media Production -
William Paterson University
06.2017
Skills
- Contract Management
- Expense Tracking
- Negotiation
- Verbal and written communication
- Aspire, Grin, Brandwatch, Traackr, UpInfluence, Dash Hudson, Tribe, Hootsuite and other related Influencer platforms
- LTK, ShareASale, Impact, Rakuten and other related affiliate platforms
- Shopify
- MailChimp
- Hubspot
- Canva
- Creative Direction
- Interpersonal Communication
- Writing, editing, and proofreading
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Some celeb/tv personality relationships include: Sai De Silva, Serena Pitt, Hannah Godwin, Victoria Monet, Sabrina Carpenter, Khloe Kardashian, Melinda Melrose and more!
Timeline
Influencer Marketing Manager
Base Beauty Creative Agency
04.2022 - Current
Digital Marketing Manager (Social Media & Partnerships)
REBDOLLS
03.2018 - 02.2022
B.A of Public Relations/Media Production -
William Paterson University
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