DANA JULIANA PALACIO
Los Angeles,CA
Summary
Innovative Designer with a strong background in trend analysis and garment design. Known for developing impactful tech packs and effectively managing multiple projects under tight deadlines. Ready to leverage design expertise to drive creative solutions and support brand growth.
Overview
6
6
years of professional experience
Work History
Assistant Designer
Fabletics
El Segundo, California
05.2024 - Current
- Utilized AI/ChatGPT Enterprise for mood board creation and sketch enhancement.
- Conducted research on fashion trends and consumer preferences to inform design decisions.
- Collaborated with design team to develop seasonal product collections.
- Managed multiple projects under tight deadlines while assisting public figure collaborations.
- Formulated industry-standard Tech Packs, CAD documentation, and bill of materials (BOM).
- Executed daily data entry tasks via PLM platform (Centric) for accurate management.
- Sorted and labeled color samples for organized access on racks.
- Engaged in weekly fittings to refine garments' tech packs and CADs.
- Participated in fabric selection and color palette development meetings.
- Examined product samples, adjusting designs to achieve desired results.
Independer Designer
Freelance
Los Angeles, CA
07.2020 - Current
- Created detailed mockups and prototypes for client presentations and feedback sessions.
- Collaborated with public figures and brands.
- Utilized graphic design software to create visual content and branding materials.
- Managed project timelines to ensure timely delivery of design work.
- Developed innovative color palettes, fabric selections, and material applications.
- Set pricing structures based on material costs and labor requirements.
- Enhanced customer return rates through consistent delivery of exceptional service.
- Attended design shows and analyzed magazines to identify emerging consumer trends.
- Created detailed mockups and prototypes for client presentations and feedback sessions.
Assistant Designer
FAM Brands
Los Angeles, CA
03.2023 - 05.2024
- Conducted comprehensive research and development of seasonal color boards and silhouettes for FAM brand partners.
- Developed industry-standard Tech Packs, CAD designs, and material lists to streamline production.
- Performed daily data entry tasks using PLM platform (Centric) to maintain accurate records.
- Prepared production and pre-production samples for shipping through meticulous gathering, tagging, and labeling.
- Assisted designer in preparing presentations for design and sales meetings, ensuring clarity and professionalism.
- Attended weekly fittings to document notes and implement adjustments in garments' Tech Packs/CADs.
- Supported design development efforts, enhancing efficiency throughout garment creation process.
- Collaborated with cross-functional teams to ensure adherence to garment timelines.
Assistant Designer
Edgemine Inc
Los Angeles, CA
03.2022 - 03.2023
- Assisted senior designer and VP of Merchandising in design and development of women's apparel line.
- Developed art library for inspiration and reference across multiple projects.
- Conducted thorough research on seasonal color boards and silhouettes for Edgemine Inc. brands.
- Created industry-standard Tech Packs, CAD files, and material lists for production efficiency.
- Prepared samples for shipping by gathering, tagging, and labeling production items.
- Maintained communication with overseas teams regarding strike-offs, lab dips, and production samples.
- Provided support to designer in preparing presentations for design and sales meetings.
- Streamlined design development processes, enhancing overall efficiency in garment creation.
Assistant Buyer
Fresh Fashion Daily
Los Angeles, CA
04.2019 - 02.2020
- Conducted thorough research on seasonal trends to create innovative design boards.
- Developed seasonal color boards and silhouettes, enhancing product offerings for FFD.
- Collaborated with vendors to develop garments that aligned with target customer preferences.
- Generated industry-standard Tech Packs, CADs, and material lists for efficient production.
- Established pricing strategies and product layouts for all merchandise.
- Participated in weekly sales meetings with accounting to analyze current sales data.
- Negotiated with vendors to secure optimal quality and pricing for clothing items.
- Maintained communication with vendors regarding style updates and specifications.
Merchandise Intern
DC Shoes
Huntington Beach, CA
08.2019 - 11.2019
- Reviewed new product lines for upcoming seasons, ensuring effective communication across all divisions.
- Generated Excel spreadsheets comparing prices of competitors including VANS, Converse, and Tillys.
- Leveraged marketing data to forecast campaign success and identify sales trends.
- Conducted market analysis and researched latest industry trends.
- Collaborated with cross-functional teams to meet project objectives effectively.
- Created graphical illustrations to present market research insights.
- Researched competitor marketing strategies and digital content to enhance positioning.
- Collected and analyzed customer demographics, preferences, and buying habits to inform targeted marketing strategies.
Education
Bachelor of Fine Arts - Fashion Design
Savannah College of Arts And Design
Atlanta, GA06.2020
Skills
- Garment construction and trims
- Technical design and tech packs
- Trend forecasting
- Adobe Creative Suite proficiency
- Microsoft Office applications
- Artificial intelligence knowledge
- Fashion trend analysis
- Tech pack development
- Centric PLM
Languages
- English, Native/Bilingual
- Spanish, Native/Bilingual
Timeline
Assistant Designer
Fabletics
05.2024 - Current
Assistant Designer
FAM Brands
03.2023 - 05.2024
Assistant Designer
Edgemine Inc
03.2022 - 03.2023
Independer Designer
Freelance
07.2020 - Current
Merchandise Intern
DC Shoes
08.2019 - 11.2019
Assistant Buyer
Fresh Fashion Daily
04.2019 - 02.2020
Bachelor of Fine Arts - Fashion Design
Savannah College of Arts And Design