Summary
Overview
Work History
Education
Skills
Teaching And Presentation Experience
Notable Accomplishments
Affiliations And Leadership
Timeline
Generic
DANALYNN GIERKA

DANALYNN GIERKA

Newfields

Summary

Dynamic marketing strategist and educator with extensive experience in integrated marketing, lifecycle management, media strategy, and consumer engagement. Passionate about mentoring and training the next generation of marketers by blending real-world expertise with academic principles. Adept at developing structured training programs, leading student mentorship initiatives, and fostering engaging discussions that bridge theory and practice.

Overview

16
16
years of professional experience

Work History

Founder & Marketing Consultant

Pep Marketing
12.2024 - Current
  • Launched an independent marketing consultancy focused on email automation, lifecycle marketing, paid media, and messaging strategy
  • Educates and trains clients on marketing best practices, analytics, and campaign optimization
  • Develops structured, scalable templates and training materials to empower businesses with long-term marketing strategies

Senior Manager, Lifecycle Marketing

Suzy, Inc.
11.2021 - 10.2024
  • Led consumer engagement strategy for Crowdtap, managing multi-channel messaging (email, SMS, push, in-app notifications)
  • Designed and implemented educational onboarding programs to drive product adoption and retention
  • Created a lifecycle marketing framework that increased engagement by 12% year-over-year

Senior Manager, Customer Lifecycle

Timberland
11.2015 - 11.2021
  • Spearheaded customer lifecycle strategy, optimizing segmentation and consumer engagement
  • Managed a team overseeing email, SMS, and loyalty program activations
  • Developed and led marketing training sessions for retail staff, event personnel, and cross-functional teams
  • Key Achievement: Designed an immersive, multi-city brand education event series, training on-site teams and brand ambassadors on messaging and consumer engagement

Senior Marketing Manager

Piehead & Co.
09.2014 - 08.2015
  • Developed online training courses and interactive educational content for clients in the healthcare and technology sectors
  • Led strategic brand positioning and digital marketing strategies for multiple accounts

Senior Content Marketing Manager

King Fish Media
02.2014 - 09.2014
  • Led content strategy and marketing campaigns for high-profile clients
  • Developed brand messaging and educational materials to support marketing initiatives

CRM Account Manager

MRM-McCann
07.2012 - 02.2014
  • Managed multi-channel CRM campaigns for Verizon FiOS, overseeing high-volume customer engagement strategies
  • Developed training resources for internal teams and client education

Client Account Manager

Benedict Advertising
Daytona
09.2010 - 09.2011

Admissiosn Assistant

Rollins College
Winter Park
02.2010 - 09.2010

Admissions Assistant

Harvard University
Cambridge
07.2009 - 01.2010

Education

Master of Arts - Integrated Marketing Communication

Lasell College
05-2021

Bachelor of Arts - Communication & Marketing

Bryant University
Smithfield
05-2009

Skills

  • Training programs
  • Instructional design
  • Student coaching
  • Intern coaching
  • Professional development
  • Workshop facilitation
  • Course materials
  • Lifecycle marketing
  • Paid media management
  • Integrated campaigns
  • Content development
  • Contract negotiation
  • Business planning
  • Talent acquisition
  • Channel development
  • Industry expertise
  • Strategic planning
  • Goal setting
  • Performance assessments
  • Recruitment and hiring
  • Team building
  • Policies and procedures development
  • Board reporting

Teaching And Presentation Experience

  • Faculty Coordinator, Bryant University, Managed faculty support, office hours, and research assistance. Provided administrative support to professors and gained firsthand exposure to academic operations.
  • VP, Communication Society, Bryant University, Led mentorship for incoming Marketing and Communication majors, conducting mock interviews, industry discussions, and professional development sessions.
  • Corporate Internship Program Leader, Timberland, Hired, onboarded, and mentored college interns, providing structured training and professional development guidance.
  • Junior League Volunteer, Provided career coaching, mock interviews, and resume guidance to young professionals entering the workforce.
  • Marketing & Media Training Developer, Designed and delivered internal corporate training programs, workshops, and onboarding materials for teams at Timberland, Suzy, Inc., and various consulting clients.
  • Public Speaking & Workshop Facilitation, Experienced in presenting complex marketing strategies to executive teams, clients, and junior employees, developing educational content for both internal and external audiences.

Notable Accomplishments

  • 200% Performance Bonus (Timberland) – Recognized as the most impactful team member in a given fiscal year.
  • Consumer Education & Engagement Event Series – Created a national event-based marketing campaign, training on-site teams and influencers on brand messaging.
  • Corporate Training & Development – Designed internal training frameworks for large-scale marketing teams and agency partners.

Affiliations And Leadership

  • Advisory & Mentorship Roles, Ongoing career guidance for former hires and interns.
  • Junior League Volunteer, Career development for young professionals.
  • Bryant University Communication Society, VP, Student mentorship and industry networking.

Timeline

Founder & Marketing Consultant

Pep Marketing
12.2024 - Current

Senior Manager, Lifecycle Marketing

Suzy, Inc.
11.2021 - 10.2024

Senior Manager, Customer Lifecycle

Timberland
11.2015 - 11.2021

Senior Marketing Manager

Piehead & Co.
09.2014 - 08.2015

Senior Content Marketing Manager

King Fish Media
02.2014 - 09.2014

CRM Account Manager

MRM-McCann
07.2012 - 02.2014

Client Account Manager

Benedict Advertising
09.2010 - 09.2011

Admissiosn Assistant

Rollins College
02.2010 - 09.2010

Admissions Assistant

Harvard University
07.2009 - 01.2010

Master of Arts - Integrated Marketing Communication

Lasell College

Bachelor of Arts - Communication & Marketing

Bryant University
DANALYNN GIERKA