Summary
Overview
Work History
Education
Skills
Timeline
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Dana Marie Meerbach

Longwood,FL

Summary

Enthusiastic Clinical Liaison with a proven record of fostering robust referral relationships and advancing patient outcomes in healthcare marketing. Expert in strategic marketing, adept in interpersonal communication and business development. Efficient professional with experience and proven knowledge of team building, branding and new business development. Highly motivated with superior communication skills with the ability to understand client needs and acquire referrals. Recognized for creativity and resourcefulness in meeting and exceeding sales, revenue and profit goals and Bringing 9 years of related sales experience.

Overview

12
12
years of professional experience

Work History

Business Development Manager

Healogics/Orlando Health
06.2022 - 05.2024
  • Supplied Orlando Health hospitals and physicians with in-depth information wound care services and criteria outlined by Medicare Guidelines.
  • Supported 106% territory growth by working with sales leaders penetrating new territories and successfully establishing new relationships
  • Generated referrals by liaising between doctors and companies to facilitate referral process.
  • Served as liaison for company, clients and referral prospects regarding wound care referrals, timely initiation of care, pre and post-sales follow-up and customer relations.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.

Account Manager

Concierge Home Health
07.2022 - 04.2024
  • Participated in external marketing, including building relationships with referral sources, supporting marketing functions sponsored by communities to engage in community networking, conducting physician visits, and meeting with discharge planners as needed
  • Exceeded monthly referral goals by visiting and establishing effective rapport with physicians, office staff, discharge planners and other referral sources
  • Integrated efforts with community marketing team to ensure efforts are coordinated and in line with community’s goals
  • Attended weekly case conferences and provided feedback/reports on patient’s progress
  • Customer service liaison for physicians to report patients progress toward goals, response to treatment, or updated treatment plans
  • Coordinated care with hospital discharge planners and social workers to ensure smooth transition from hospital to homE.

Clinical Liaison/Certified Occupational Therapy Assistant

Encompass Health System
04.2019 - 01.2022
  • Develop census as defined by targeted goals of business plan
  • Build referral relationships within assigned geographic territory, emphasizing face-to-face contact
  • Assist with coordination of referral-to-admission process
  • Utilize territory market analysis data to identify potential new business opportunities
  • Recognize barriers to admission, respond appropriately and follow up on admissions variables
  • Provide in-services and professional presentations for referral sources and community groups regarding Encompass services, programs, and outcomes

Account Manager

Nurse On Call Home Health
02.2018 - 04.2019
  • Startup office Collaborated with leadership and operations team to identify potential opportunities and develop client base.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Developed key relationships with medical professionals, leading to consistent referrals and increased customer base.
  • Expanded market share by proactively prospecting new clients through targeted cold calls, emails, and in-person meetings.
  • Collaborated closely with sales team members to reach collective goals, sharing best practices and techniques for success.

Certified Occupational Therapy Assistant

Genesis HealthCare
02.2012 - 01.2019
  • Collaborated with Occupational Therapist regarding patients plan of care and implemented treatment interventions based on goals established by Occupational Therapist
  • Assist, train, instruct and monitor patients in learning functional skills and ADLS
  • Collaborate with therapy disciplines to develop programs consistent with needs and capabilities of each patient
  • Provided direct occupational therapy services in ALF and Skilled Nursing settings
  • Assisted in determining realistic treatment goals and adjusted goals based on patient progress in collaboration with Occupational Therapist

Education

Leadership

Every Nation Ministry
Lake Mary
05-2025

Bachelor of Science - Health Science

Seminole State College of Florida
Sanford, FL
01-2024

Associate of Science - Occupational Therapy

Adventist University of Health Sciences
Orlando, FL
2009

Skills

  • Referrals
  • Business Development Experience
  • Self-Driven
  • Problem Solver
  • Critical Thinking Skills
  • Collaborative Relationships
  • Team Player

Timeline

Account Manager

Concierge Home Health
07.2022 - 04.2024

Business Development Manager

Healogics/Orlando Health
06.2022 - 05.2024

Clinical Liaison/Certified Occupational Therapy Assistant

Encompass Health System
04.2019 - 01.2022

Account Manager

Nurse On Call Home Health
02.2018 - 04.2019

Certified Occupational Therapy Assistant

Genesis HealthCare
02.2012 - 01.2019

Leadership

Every Nation Ministry

Bachelor of Science - Health Science

Seminole State College of Florida

Associate of Science - Occupational Therapy

Adventist University of Health Sciences

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Dana Marie Meerbach