Dana Storm Santiago
Senior Director, Brand Partnerships
Edgewater,NJ
Summary
Sales and Marketing Executive with expertise in developing strategic multiyear multimillion dollar partnerships across the CPG category. across the multicultural and general market. Seeking a senior leadership role within an innovative and disruptive corporation providing client solutions, elevating franchises, and expanding revenue streams.
Overview
15
15
years of professional experience
Work History
SENIOR SALES DIRECTOR
Essence Ventures, ESSENCE, WINE & SPIRITS
01.2020 - Current
- AfroPunk, Naturally Curly, Essence Studios, CPG, Wine & Spirits brand partnerships lead across rhe Essence Ventures ecosystem .
NATIONAL AD SALES DIRECTOR
MEREDITH CORPORATION, PEOPLE EN ESPAÑOL
11.2016 - Current
- National Ad Sales Director leading a team of 8 Account Directors with a revenue goal pipeline of $13M Print, $4M Digital, and $1.5M in Events across the Northeast, Miami, West Coast, Chicago, and Midwest regions
- Manage a quarterly and annual revenue pipeline nationally
- Created, sold and executed the first-ever Meredith Latino auto campaign $500K to include Digital, Social, and Experiential across People en Español, Parents Latina, and People brands
- Develop and manage strategic custom partnerships with brand partners across multiple vertices: Auto, Beauty, Tech, Pharma, and Food & Beverage categories including Proctor & Gamble, Facebook, Colgate, Tidal, Spotify, GSK, Merck, and Nissan amongst others
- Maintain and increase SOM w/monthly competitive analysis across all platforms, ideate and implement strategies for the team consisting of franchise extensions, content adjacencies, amplified social, influencer campaigns, and 1st party data research
- Maintain and expand C-Suite client brand and agency relationships by always sharing first-to-market creative solutions, 1st party data research, campaign performance metrics, and audiences insights and analysis regularly
- Led the team to 193% revenue increase in event franchise revenue and help create and managed a new content and event track thus driving more partner opportunities and an additional revenue stream
- Contributed in a major way to the first ever to market Afro-Latina Insights study meeting satisfying the demand of brand partners need to learn the emotional nuances and spending habits pertaining to their cultural identity and beauty needs.
DIRECTOR, MULTIMEDIA SALES
BLACK ENTERPRISE
11.2014 - 11.2016
- Managed a client list of over 50 Fortune 500 companies in the Finance, Technology, Travel, Spirits, Fuel, and Retail arenas including AMEX, Citibank, The Home Depot, Verizon, Walmart, etc
- Successfully created and executed revenue-generating partnership opportunities with Airbnb, MHUSA, MillerCoors and Viacom
- Expanded Hilton Worldwide business increasing their total investment 100% YOY, growing their presence from print to now include digital and events
- Created a custom multi-city event tour that generated over 55M social media impressions and was trending nationwide on Twitter
- Created holistic integrated campaign across multimedia platforms (print, digital, social media, events, and broadcast) including original custom content ideas and marketing strategies that expand brand partner’s footprint in the consumer and business-to-business markets
- Managed clientele RFP process, create sales materials, and manage the execution of agency and brand partnerships
- Manage all trafficking and production for media campaign buys
- Responsible for measuring and reporting post campaign KPI’s and insights.
DIRECTOR
THE SOURCE & JONES MAGAZINES
06.2008 - 12.2013
- Successfully created revenue generating and brand awareness marketing partnerships with Proctor & Gamble, Soft-Sheen Carson Magic Shave, Colgate OpticWhite, Grey Goose, The Home Depot, National Players Basketball Association, HBO Sports, and The U.S
- Army
- Increased overall sales revenue over a three-year period across multiple platforms (50% for The Source & 75% for Jones Magazine.) Managed campaign budgets and maintained a 75% profit margin in all marketing partnership media buys
- Ideated, negotiated, and executed celebrity and influencer brand ambassador campaigns to further social influence and reach for major brands
- Created trending topics, custom video content, print advertorials, VIP events, and press & blogger meet-n-greets
- Established partnerships between major recording artists/celebrities and their teams (major record labels, managers, agents, and publicists) with The Source multi-media platforms and executed integrated marketing strategies
- Partnered on snipe campaigns, in-store meet-n-greets, album release parties/concerts, promo tours, PR appearances and digital campaigns (social media, sweepstakes, co-branded original content, advertorials, etc.)
- Expanded brand fan base to over 150K e-newsletter subscribers and over 350M impressions in social media, engaging consumers to sign up with gamification, sweepstakes, and VIP events access
- Launched 4 social media platforms for The Source & Jones Magazine that gained over 300% in growth in the first year, thus creating an additional revenue stream for marketing campaigns.
Skills
Sales training and leadership
[Type] marketing
Pipeline development
Business development and planning
Solution selling
Account management
Sales processes
Analytical problem solver
Extensive personal network
Strategic planning
Timeline
SENIOR SALES DIRECTOR
Essence Ventures, ESSENCE, WINE & SPIRITS
01.2020 - Current
NATIONAL AD SALES DIRECTOR
MEREDITH CORPORATION, PEOPLE EN ESPAÑOL
11.2016 - Current
DIRECTOR, MULTIMEDIA SALES
BLACK ENTERPRISE
11.2014 - 11.2016
DIRECTOR
THE SOURCE & JONES MAGAZINES
06.2008 - 12.2013