Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Danbi Hong

Irvine,CA

Summary

Accomplished Manager and Content Producer with a proven track record at MBC,PLANNERS and METOYOU, enhancing brand visibility and fostering robust customer relationships. Expert in marketing and brand management, I excel in teamwork and collaboration, driving successful project completions and innovative content creation. My strategic approach has significantly boosted engagement and sales, showcasing a blend of creative and interpersonal skills.

Through my experience as a barista and manager at Smoothie King, RedStraw and various other café brands, I engaged in effective communication with colleagues and customers alike. I participated in menu development and marketing initiatives, contributing not just as a worker but as a proactive team member enhancing brand value. From minor tasks to solving major issues, I established myself as a dedicated employee committed to achieving collective goals.

Overview

11
11
years of professional experience

Work History

Manager

REDSTRAW
08.2022 - Current
  • Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
  • Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
  • Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.

Manager

Smoothie King
02.2019 - 03.2020


  • Maintained professional, organized, and safe environment for employees and patrons.
  • Working within a café located inside a US military base in Korea allowed me to interact with diverse customers, facilitating smooth communication that significantly boosted sales.

Content and Marketing Production

METOYOU
08.2017 - 10.2018


  • Ensured brand consistency across all marketing materials by enforcing company style guidelines.
  • "I developed a total of five application characters based on compiled research and personal creations, sketching and illustrating mascots tailored for a social commerce gift recommendation app, including letter comment and action guestbook functionalities."
  • I shot various advertising content necessary for app promotion, edited them briefly, and uploaded them as YouTube and Instagram ads to drive click-through rates. Additionally, I created parody videos using characters and uploaded them.

Emoji Designer

Planners
08.2016 - 06.2017
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
  • Designed eye-catching promotional materials, driving increased event attendance and participation rates.
  • Developed and maintained comprehensive library of design assets for easy access and reuse.
  • "I have spearheaded the conceptualization, reinterpretation, and launch of iconic characters with new stories and personalities in the emoji market, ensuring a blend of diverse designs and distinctive traits."

Writer

MBC
01.2013 - 10.2014


  • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
  • Interviewed individuals by phone, video chat and in-person to write news stories.
  • Generated ideas for new content series or formats based on audience interests and market trends.
  • With the producers of the program, we conducted preliminary spot videos and overall program composition planning.
  • In addition to understanding and documenting the broadcasting system flow, we managed the camera system, filming, direct editing, and overseeing the planning of subtitle CG design.

Education

Associate of Arts - Literature And Creation Department

Soongeui Women's College
Seoul
03.2014

Skills

    Marketing

    Brand Management

    Teamwork and Collaboration

    Customer Service

    Customer Relationship Management

    Idea Development and Brainstorming

Languages

Korean
Native or Bilingual
English
Limited Working

Timeline

Manager

REDSTRAW
08.2022 - Current

Manager

Smoothie King
02.2019 - 03.2020

Content and Marketing Production

METOYOU
08.2017 - 10.2018

Emoji Designer

Planners
08.2016 - 06.2017

Writer

MBC
01.2013 - 10.2014

Associate of Arts - Literature And Creation Department

Soongeui Women's College
Danbi Hong