DANE GRUBER
Shenandoah,IA
Summary
Creative professional with over 10+ years experience and a proven track record of successful projects from initial concept through completion. High energy, results-oriented leader recognized for innovative tactics and strategies for customer acquisition and retention. Anticipates challenges with the ability to formulate and execute a successful plan of action. Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
14
14
years of professional experience
Work History
Social Media Director
Brown's Shoe Fit
10.2022 - Current
- Boosted brand visibility by developing and implementing targeted social media strategies.
- Implemented crisis communication strategies to protect the company's online reputation during challenging situations.
- Coordinated live event coverage across multiple platforms, driving real-time engagement from target audiences at critical moments throughout events.
- Brought noticeable improvements to click rates, follower counts, and engagement with clear and focused strategies.
- Strategically designed, posted, and tracked successful branded and co-branded promotions, resulting in a notable $1.48 million increase in sales over six months.
- Streamlined workflow processes to improve efficiency within the social media team, resulting in higher-quality output.
- Supervised user-generated content initiatives that encouraged community participation while maintaining brand guidelines and standards.
- Facilitated cross-department collaboration on integrated marketing projects, ensuring seamless messaging and strategy execution across all channels.
- Led the successful relaunch of the company's Instagram & TikTok accounts, aligning aesthetics with overall brand image while increasing follower count substantially.
- Devised specific strategies for each client based on goals, branding, and target demographics.
- Conducted regular audits of competitor activity, using insights gained to inform future strategy development.
- Stayed current on industry trends, incorporating new tools and tactics to keep campaigns fresh and relevant.
- Worked with graphic designers, photographers and production coordinators to develop content.
- Increased website traffic through effective use of SEO techniques in social media content creation.
- Enhanced customer engagement through consistent and creative content creation across multiple platforms.
- Maintained brand consistency across all channels by crafting tailored messages aligned with company values and goals.
- Developed strategic partnerships with influencers to expand brand reach and audience engagement.
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Devised content strategy to effectively engage target audiences.
- Coordinated with design and media teams to develop high-quality creative assets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate the success of marketing campaigns.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Optimized email campaigns to increase open and click-through rates.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Improved website visibility through development and implementation of SEO strategies.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Wrote and distributed press releases to increase brand visibility.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Freelance Design & Marketing Strategy
Myself
05.2010 - Current
- Collaborated closely with cross-functional teams to ensure cohesive marketing efforts across all channels, leading to a unified brand experience for customers.
- Enhanced sales effectiveness with the development of innovative promotional campaigns and tactics.
- Designed impactful visual content for both print and digital marketing materials, increasing overall engagement levels among target audiences.
- Developed engaging email marketing campaigns that drove higher open rates, click-through rates, and conversions compared to previous efforts.
- Developed compelling product positioning and messaging to drive increased consumer interest and demand.
- Enhanced brand recognition by designing unique and memorable logos for clients.
- Streamlined design process by implementing efficient software tools, reducing project turnaround time.
- Developed comprehensive style guides for clients'' branding materials, promoting consistent visual identity usage across all channels.
- Presented logo concepts to clients, addressing their concerns and incorporating feedback into final designs.
- Participated in brainstorming sessions with clients to generate new ideas and approaches for logo design, facilitating initial project scoping.
- Consistently met or exceeded client expectations through innovative thinking and problem-solving skills applied to logo creation.
- Met with customers to present mockups and collect information for adjustments.
- Proved successful working within tight deadlines and a fast-paced environment.
- Applied animation techniques to create dynamic visual elements.
- Developed infographics to better communicate complex data.
- Cultivated mobile-friendly designs for variety of platforms.
- Created motion graphics and video content for websites and applications.
- Used interactive design elements to create more engaging user experience.
Marketing Manager
Blazek Law Group
06.2021 - 06.2022
- Established brand identity for websites, marketing materials, promotional materials, events and social media sites
- Dynamic networker and relationship builder with the proven ability to establish key influential partnerships
- Created, implemented and managed customer activation campaigns and loyalty programs tracking ROI and retention
- Developed and activated successful social media campaigns for 5+ companies with Facebook, Twitter, LinkedIn & blogs
- Managed marketing department & individual project budgets
- Developed strategic marketing campaigns to build website traffic
- Worked closely with outside vendors to complete various projects
- Managed and led team projects, deadlines and communication
- Created concepts for journal ads, sales collateral, direct mail and email campaigns
- Produced and created direct mail marketing products for national marketing campaigns
- Effectively purchased print, radio, television and outdoor media
- Designed and managed popular shopping phone app, also made daily updates on the app
Marketing and Events Manager Shadow Lake Towne Center
PREP Property Group
06.2019 - 12.2020
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Delivered exceptional customer service to attendees, addressing concerns promptly and professionally.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Coordinated florists, photographers, and musicians for events.
- Enhanced attendee experience by meticulously planning and executing engaging event agendas.
- Established strong relationships with vendors, securing optimal pricing and service quality for events.
- Continuously improved event processes based on post-event evaluations from both clients and participants.
- Developed creative event themes that captured audience interest and drove engagement throughout the program.
- Utilized social media to promote events and increase attendance.
- Developed creative themes for events and created related activities to engage attendees.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Analyzed event costs to identify areas of improvement and cost savings.
- Monitored and controlled event expenditures to meet budgets.
Marketing Specialist
Amber Pharmacy/Hy-Vee Pharmacy Solutions
09.2015 - 04.2019
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Developed creative design for print materials, brochures, banners, and signs.
- Conceptualized creative designs for print materials, banners, and signs.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Created motion graphics and video content for websites and applications.
- Built strong relationships with industry professionals and influencers.
- Directed trade show participation, maximizing exposure for company products and services.
- Managed marketing budget for maximum ROI.
Marketing Coordinator
Virtual IT (Formerly Eframe)
11.2012 - 09.2015
Graphic Designer
Omaha Steaks
11.2011 - 11.2012
Marketing Internship
Farris Engineering
11.2010 - 11.2011
Education
Bachelors of Fine Arts - Graphic Design
The Creative Center
Omaha, Nebraska05.2010
Skills
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Analytics and Reporting
- App Design Management
- Audience Engagement Segmentation
- Branding and Identity
- Budget Management
- Campaign Management
- Client/ Public Relations
- Commercial Direction
- Commercial Casting/Script Writing
- Comprehensive Advertising
Marketing Campaigns
- Content Creation Scheduling
- Contract Generation
- Copy Writing
- Creative Direction
- Data Recording
- Event Planning Promotion
- Graphic Design
- Google Analytics
- Influencer Collaboration
- Loyalty & Customer Acquisition
- Market Research
- Media Purchasing
- Multimedia Production
- Networking Relationship-building
- New Market & Customer Development
- Online presence monitoring
- Photo and Video Editing
- Platform Expertise
- Post Optimization
- Proposal Generation
- Search Engine Optimization (SEO)
- Social Media Content Writing
- Social Media Strategy
- Strategic Brand Planning
- Trend Monitoring
- Vendor Purchasing
- Video Editing
- Visual design
Timeline
Social Media Director
Brown's Shoe Fit
10.2022 - Current
Marketing Manager
Blazek Law Group
06.2021 - 06.2022
Marketing and Events Manager Shadow Lake Towne Center
PREP Property Group
06.2019 - 12.2020
Marketing Specialist
Amber Pharmacy/Hy-Vee Pharmacy Solutions
09.2015 - 04.2019
Marketing Coordinator
Virtual IT (Formerly Eframe)
11.2012 - 09.2015
Graphic Designer
Omaha Steaks
11.2011 - 11.2012
Marketing Internship
Farris Engineering
11.2010 - 11.2011
Freelance Design & Marketing Strategy
Myself
05.2010 - Current
Bachelors of Fine Arts - Graphic Design
The Creative Center
Area Of Expertise
- Budget Management+ Recording
- Client/ Public Relations
- Commercial Direction/Scripting/Storyboarding
- Comprehensive Advertising Campaigns
- Copy Writing
- Customer Relationship Management
- Event Planning
- Experience managing, communication, and managing teams
- Experienced in using a wide array of content marketing software, including WordPress
- Graphic, Web & App Design
- Loyalty & Customer Acquisition
- Media & Vendor Purchasing
- Brand Photography + Direction
- New Market & Customer Development
- Proposal/Contract Generation
- Social Media Marketing
- Strategic Brand Planning
- Strong technical ability with extensive knowledge of Microsoft Office as well as Adobe InDesign, Photoshop & Illustrator
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