Dane Herrmann

• Leading a team of 3 in achieving revenue goals for a 175-key hotel, overseeing banquet, catering, and group room sales, plus 4,000 square feet of meeting space.
• Developed sales and marketing action plans to help exceed revenue, occupancy, and market share targeted goals.
• Collaborated with BT manager in obtaining new negotiated and local corporate accounts while driving consistent revenue growth with Choice and Marriott during a de-flag transition.
• Conducted market research to identify trends and adapt strategies to stay competitive.
• Led new business prospecting via networking, referrals, and cold-calling, ensuring a strong and healthy pipeline of opportunities.
• Brought 500k+ to the bottom line in GOP during a year of changing hotel flags.
• Present monthly to ownership about performance and market trends, presenting detailed reports and highlighting progress toward revenue goals.

Strategic Sales Leadership & Execution

• Created and executed creative activations aligned with brand voice to increase GSS scores and re-solicitations.
• Mentored and motivated the sales team, setting performance goals and fostering development.
• Collaborated with the General Manager and department leaders to optimize revenue generation.
• Analyzed property performance, adjusting pricing and sales strategies to optimize revenue.
• Recruited, trained, and mentored sales staff, promoting a collaborative environment.

• Led sales efforts for 4-6 hotels at a time across different states & markets, driving revenue growth by identifying and closing on new business opportunities.
• Role that involved 30% travel to new hotels and acquisitions.
• Developed and executed sales strategies to exceed sales quotas and revenue goals for the assignment of hotels in the portfolio.
• Collaborated with senior leadership (SVP) to align sales strategies with the overall business plan for a portfolio of 90+ hotels.
• Utilized industry-standard sales tools (e.g., Marriott, Hilton, Choice operating systems) to track performance and optimize sales efforts.
• Conducted weekly sales revenue calls across different ownership groups to ensure alignment across teams and achieve sales targets, ensuring a high level of accountability.
• Trained, onboarded and mentored the new Directors of Sales hires.
• Acted as a liaison between the sales team and Regional management, presenting monthly progress reports and problem solved to better the department.

• Drove sales performance by setting weekly and monthly sales goals for my team of 2, assessing both individual and ownership objectives to align with business goals.
• Generated over 4,000 group room nights during the pandemic’s low-travel period, adapting to changes in market conditions and customer behavior.
• Successfully established 100+ new Local and National Accounts (LNR and CNR), demonstrating proactive business development and relationship-building skills.
• Generated over $2.3 million in SMERFE (Social, Military, Education, Religious, and Fraternal Events) revenue over two years, demonstrating exceptional sales acumen and understanding of target markets.