Danessa Findlay
Jacksonville
Summary
Dynamic Senior Product Manager with over 7 years of experience in spearheading digital health initiatives, designing innovative clinical programs, and enhancing member experiences across diverse populations, including Medicare, Commercial, and ASO. Proven expertise in delivering AI-enabled care solutions and launching virtual care offerings, resulting in significant improvements in cost reduction, engagement, and operational efficiency. Skilled in product strategy development, roadmap management, and analytics-driven decision-making, complemented by a strong track record of successful vendor and platform integrations. Recognized for the ability to translate complex clinical, business, and technical requirements into scalable digital solutions that provide substantial value to both members and the organization.
Overview
19
19
years of professional experience
Work History
Sr. Consultant, Care Innovation & Design
Florida Blue
08.2024 - 09.2025
- Led product strategy and design for new clinical care programs across Commercial and Medicare lines, improving care access and driving projected 8–15% cost-of-care reduction.
- Created and validated MVPs, prototypes, and alpha/beta launches using Lean experimentation, reducing validation cycles by ~30%.
- Developed a caregiver engagement program projected to improve condition management and reduce costs by 10%.
- Partnered with analytics and actuarial teams to model ROI, develop pricing, and build member stratification frameworks.
- Led design of a Virtual Health Services platform (Urgent Care, Behavioral Health, Dermatology), improving usability and driving 15-20% projected utilization growth.
- Managed vendor evaluation and integration to ensure compliance, clinical quality, and workflow alignment.
- Directed cross-functional alignment across IT, Clinical, Legal, Actuarial, UX, Operations to deliver enterprise innovation roadmap.
- Presented clinical innovation strategies to executives and owned stage-gate deliverables.
- Identified key areas in need of improvement and implemented plans to rectify issues.
- Gave budget suggestions for projects, outlining financial needs, and forecasting.
Digital Product Manager
Florida Blue
11.2023 - 08.2024
- Owned the product lifecycle for an asynchronous care chat platform, increasing member engagement and reducing manual outreach by ~25%.
- Redesigned the Care Programs digital hub, improving usability and increasing feature adoption by 15–20%.
- Directed a self-sufficient agile squad, developing user stories, acceptance criteria, and release plans.
- Monitored KPIs to guide roadmap prioritization and future enhancements.
- Partnered with UX, engineering, and business leaders to launch scalable digital capabilities aligned to enterprise strategy.
- Applied customer-first strategy to product development and marketing materials.
- Participated in triaging production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
- Defined solution requirements to convert strategic ideas into actionable workflows
- Analyzed customer behavior to derive digital product performance insights and identify areas of potential improvement.
- Championed macro view approach to developing products, focusing on multi-disciplinary brainstorming and inter-team meetings to eliminate redundancies and dependencies.
- Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
Digital Relationship & Product Manager (Medicare & Commercial)
Florida Blue
03.2021 - 11.2023
- Owned digital strategy for the Medicare Planning Center, improving engagement and conversion for aging-in members.
- Led multi-year product roadmap, OKRs, digital performance tracking, and continuous optimization.
- Authored digital business cases and secured multiyear funding.
- Presented performance dashboards to President of Medicare and CMO.
- Built operational readiness processes that reduced issue resolution time by ~30%.
- Drove cross-functional alignment across clinical, sales, IT, and marketing.
- Collaborated with sales, marketing, and support teams to launch products on time and within budget.
- Coordinated project planning and execution with team members and team leads.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Prioritized roadmap in order to achieve product goals and metrics.
- Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
- Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
- Liaised with clients to better understand business needs and current market landscape.
- Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Improved website visibility through development and implementation of SEO strategies.
Digital Product Manager
Florida Blue
01.2020 - 03.2021
- Owned end-to-end product lifecycle for digital health journeys including Research, Shop, Renew, Eligibility.
- Led Marketplace redesigns improving enrollment engagement by 20–30%.
- Architected a new conversational AI chatbots platform improving digital deflection by 15–25%.
- Delivered user stories, business requirements, KPIs, and partnered with engineering for implementation.
- Served as intermediary between product development and research departments, filtering feedback to prioritize maximally important data points.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Devised content strategy to effectively engage target audiences.
- Applied customer-first strategy to product development and marketing materials.
- Participated in triaging production bugs and malfunctions, adjusting development milestones and release schedules accordingly.
- Defined solution requirements to convert strategic ideas into actionable workflows
- Analyzed customer behavior to derive digital product performance insights and identify areas of potential improvement.
- Championed macro view approach to developing products, focusing on multi-disciplinary brainstorming and inter-team meetings to eliminate redundancies and dependencies.
- Collaborated with UX (User Experience) team to incorporate customer feedback and User Acceptance Test (UAT) into future patches and iterations.
- Improved website visibility through development and implementation of SEO strategies.
Segment Business Project Manager
Florida Blue
07.2016 - 01.2020
- Directed enterprise Go-To-Market execution, improving launch readiness and reducing delays by ~20%.
- Developed operational readiness plans and issue management processes.
- Collaborated with Sales, Marketing, Legal, IT, and Product leaders to operationalized segment initiatives.
- Identified plans and resources required to meet project goals and objectives.
- Planned, designed, and scheduled phases for large projects.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
- Facilitated workshops to collect project requirements and user feedback.
- Monitored project progress, identified risks and took corrective action as needed.
- Monitored project performance to identify areas of improvement and make adjustments.
- Organized and detail-oriented with a strong work ethic.
- Cultivated interpersonal skills by building positive relationships with others.
- Adaptable individual with exceptional interpersonal skills and talent for building relationships. Known for delivering outstanding service and enhancing client satisfaction. Focused on fostering positive interactions and creating collaborative environment.
IT Business Analyst
Florida Blue
07.2013 - 07.2016
- Authored business requirements and managed UAT for regulatory and modernization programs.
- Modernized contract management tooling, reducing cycle time by 25–30%.
- Led multi-year enterprise product & contract modernization initiatives.
- Partnered with business and IT stakeholders across full SDLC.
- Troubleshot incidents reported by end-users to schedule system changes and identify permanent solutions.
- Offered input for complex documents to support client-ready final versions.
- Responded to internal and external customer needs with focus on quick resolutions and strong sales enablement.
- Built constructive relationships, collaborating with other marketing teams, sales enablement groups, marketplace partners and business leaders to develop cohesive marketing strategies and drive growth.
- Assisted with writing and editing internal documents and sales enablement materials in deliverable templates.
- Interacted with internal customers to understand business needs and translate into requirements and project scope.
- Coordinated, scheduled and maintained team resources to achieve top levels of operational readiness.
Education
Bachelor of Science - Business Management and Supervision
Florida State College
Jacksonville, Florida, FL05-2019
Skills
- Strategic product roadmapping
- Digital health solutions
- Customer journey design
- Chatbot development and implementation
- Journey mapping and optimization
- Development of clinical initiatives
- SAFe and Scrum methodologies
- Performance metrics modeling
- Stakeholder management
- Medicare and commercial insurance expertise
- Scalability strategy development
- KPI development and tracking
- UX research and design
- Innovation process optimization
- Customer insights analysis
- Proficient in Scrum methodology
- Innovative problem-solving
- Mobile application development
- Lifecycle product management
- Analytical decision making
- Strong technical knowledge
- Sales support strategies
- Strategic product roadmaps
- Comprehensive business case creation
- Market analysis expertise
- Data analysis
- Strategic product launch management
- Consumer insights gathering
- Market competition analysis
- Strategic business planning
- Collaborative teamwork
- Sales strategy development
- End-to-end product development
- User support documentation
- Experience with machine learning techniques
- Effective stakeholder engagement
Leadership & Community
- Women's Interactive Network (WIN), Board Member, 2023, 2025-09, Chair (2023–Sep 2025): Directed strategy and operations for 1,000+ member enterprise women's organization., Vice Chair (2022–2023): Co-led executive board and strategic planning., Community Director (2020–2022): Built nonprofit partnerships and launched “What's HERstory” series.
- Basketball Coach — Varsity & JV, Lead and assistant coach focused on player development, teamwork, and leadership.
Timeline
Sr. Consultant, Care Innovation & Design
Florida Blue
08.2024 - 09.2025
Digital Product Manager
Florida Blue
11.2023 - 08.2024
Digital Relationship & Product Manager (Medicare & Commercial)
Florida Blue
03.2021 - 11.2023
Digital Product Manager
Florida Blue
01.2020 - 03.2021
Segment Business Project Manager
Florida Blue
07.2016 - 01.2020
IT Business Analyst
Florida Blue
07.2013 - 07.2016
Bachelor of Science - Business Management and Supervision
Florida State College