Danette Santos
San Diego,Ca.
Summary
38 years of luxury retail experience, with the ability to lead a team in a diplomatic and positive environment, develop and mentor, identifying individual needs, supporting their strengths and coaching to provide excellence in customer service and achieving goals and targets. Enthusiastic management professional with demonstrated success supervising staff and building teams. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes.
Overview
38
38
years of professional experience
Work History
Sales Supervisor
Prada
10.2019 - Current
- Increased customer satisfaction by addressing and resolving client concerns efficiently.
- Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
- Handled escalated customer issues promptly, ensuring timely resolution and high levels of client satisfaction.
- Developed strong relationships with key clients, resulting in repeat business and increased revenue.
- Checked store merchandise regularly for proper display and replenishment.
Sales
Tiffany & Company
10.2019 - 10.2020
- Maintained sales records and generated relevant market and sales reports for management.
- Assisted in driving sales growth through consistently meeting and exceeding individual sales targets.
- Increased profitability and built sales pipeline by leveraging multiple marketing channels and sales techniques.
- Boosted sales performance by implementing effective inside sales strategies and techniques.
Tory Burch Sales Supervisor
Tory Burch
11.2017 - 10.2019
- Achieved annual plan of $4M in sales with a team of 12 through strategic focus on developing, monitoring, and coaching associates to drive business
- Attained clientele business increase from 9.4% to 14% by developing associates to retain current shoppers while acquiring new clients and building lasting impression through proactive outreach
- Leading by example to build existing repeat business while attracting new clients through modeling and supervising the selling behaviors to ensure the highest standards of customer service
- Appointed as clienteling champion in the store to conduct training, coaching and conducting touch bases with each associate to drive clienteling initiatives
- Opening and closing procedures with cash management and formulating the daily plan and providing nightly business recaps
- Executing monthly meeting to deliver corporate standards, product knowledge and marketing initiatives to drive sales
- Participating in completing monthly floor sets and maintaining daily visual standards
- Assisted the management in recruiting, interviewing and training new hires by continued networking in the mall and social media.
- Increased customer satisfaction by addressing and resolving client concerns efficiently.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
Neiman Marcus Precious Jewelry
Neiman Marcus
09.2016 - 11.2017
- Achieved 112% of the annual plan by assisting clients in selecting and purchasing precious jewelry pieces while providing excellent customer service
- Created and retained client relationships through various measures, which represented 60% of the total business
- Conducted all store meetings to educate associates on novelties and basics of watchmaking and jewelry making for Chopard and other top vendors including but not limited to Bulgari, Marco Bicego and Roberto Coin
- Maintained and oversaw inventory management, maintained visual standards, and completed monthly report to Chopard and buying office
- Assisted in special and private events to select curated pieces with Chopard corporate drive sales
- Facilitate and partnered with associates outside of department to introduce Chopard and increased the out of home base sales to 30% to achieved volume.
Neiman Marcus Designer Jewelry
Neiman Marcus
09.2012 - 09.2016
- Planned and executed 2 trunks shows per year to include personal appearance of Konstantino by coordinating with brand district manager, buying office and PR managers to achieve 110%
- Promoted to David Yurman Specialist from Konstantino specialist in March 2015 as David Yurman business represented 35% of total Designer Jewelry department
- Attended David Yurman Headquarters in New York every season to receive product knowledge regarding new collections and strategize on ways to achieve quarterly and yearly sales targets
- Conduct All Store Meetings sharing details and inspirations of collections by establishing strong relationships with key associates in store and partnered with them to make David Yurman as their first choice in showcasing jewelry collection to clients
- Communicating to the corporate buying team and David Yurman to maintain the appropriate stock levels in order to reach targets.
Nordstrom Fine Jewelry Manager
Nordstrom
11.1986 - 09.2012
- Developed a dynamic sales team to create long-term relationships with clients and exemplified company's values
- Achieved annual goals by motivating and cultivating the sales team to achieve personal targets resulting in yearly increases by 15%
- Acquiring collections that separated us from other retailers in San Diego by developing trusting relationships with jewelry designers and suppliers by sharing market specific interests and clients' needs
- Facilitated and executed trunk shows to showcase new assortment in the market and strategized opportunities to grow future business by analyzing sell thru rates
- Department of the year 2004
- Regional Manager and Department of the year 2008
- For service and team retention
- Other position held in Nordstrom includes, Sales Associate - Accessories, achieving sales targets, with a strong client retention
- Sales Associate - Designer Handbags, versed in Luxury brands, cross selling Luxury Shoes and partnered with Luxury RTW to complete customers experience.
Education
GED -
San Diego High School
San Diego, CA05.1985
Skills
- Sales team assistance
- Sales Presentations
- Effective selling techniques
- Management Support
Languages
Spanish
Limited Working
Timeline
Sales Supervisor
Prada
10.2019 - Current
Sales
Tiffany & Company
10.2019 - 10.2020
Tory Burch Sales Supervisor
Tory Burch
11.2017 - 10.2019
Neiman Marcus Precious Jewelry
Neiman Marcus
09.2016 - 11.2017
Neiman Marcus Designer Jewelry
Neiman Marcus
09.2012 - 09.2016
Nordstrom Fine Jewelry Manager
Nordstrom
11.1986 - 09.2012
GED -
San Diego High School
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