Dani Adnan
Rogers,AR
Summary
Dynamic professional with over 12 years of expertise in leading and developing omnichannel product initiatives, web redesigns, and strategic marketing efforts. Proven ability to analyze and quantify innovative enhancements that elevate the customer experience throughout the omnichannel journey. Committed to driving revenue growth and achieving profitability targets through collaborative partnerships with internal teams and external stakeholders. A results-oriented approach ensures alignment with business objectives while delivering exceptional value to customers.
Overview
18
18
years of professional experience
Work History
Vice President/Head of Credit and Lending
Unbound, Inc.
07.2023 - Current
- Formulated and executed strategic initiatives to elevate organizational performance and ensure long-term growth sustainability.
- Designed and deployed strategic business initiatives to support overarching corporate goals.
- Facilitated coordination among various departments to improve project delivery timelines and boost overall operational efficiency.
- Nurtured collaborative relationships with essential stakeholders to enhance alignment with organizational objectives.
Associate Director - Omnichannel Strategy and Execution
Sam’s Club/Walmart Stores, Inc
12.2019 - Current
- Manage the end-to-end Omnichannel experience (Curbside Pickup Delivery and Shipment) for Sam’s Fresh and Produce Division.
- Develop, Lead and Manage cross functional teams to oversee product development from conception to inception.
- Develop and champion transformational online experience changes/enhancements to delight Members experience.
- Develop and test new operating models to gain learnings and expand.
- Work collaboratively with Business owners, tech/engineer’s teams, senior-level stakeholders, and partners to collect data on deficiencies and provide solutions.
- Draw insights from current product performance to deliver on user KPI’s.
- Lead various internal and external key stakeholders.
- Sam’s eCommerce
Sr. Business and Product Manager – Curbside and Delivery
Sam’s Club/Walmart Stores, Inc.
01.2017 - 01.2019
- Led and manage the overall Curbside and Delivery Business for Sam’s.
- Translate product strategy into detailed specifications, making functional and user interface design tradeoffs, managing product launches, and owning the product successes post-launch.
- Facilitated increased product awareness through promotion and innovative sales strategy.
- Drive strong process to create user stories, manage the product backlogs, prioritize based on business value; also, to evaluate and action.
- Worked cross-functionally with internal teams and vendors to build, and continuously enhance a robust, and dynamic member web experience, while adhering to strict budget and time requirements.
Sr. Product Manager - eCommerce
J.B Hunt Transportation Services
01.2014 - 01.2017
- Identified target markets for promotional efforts via statistical analysis of demographic information and previous usership figures.
- Championing agile best practices with ability to organize and chunk work so that the teams can effectively execute and ship value to the customer in small pieces.
- Led project teams to design and deliver high quality applications that are extensible, scalable, and performant.
Sr. Omnichannel Product Manager - Services
Walmart Stores, Inc
01.2008 - 01.2014
- Lead and develop innovate product offerings to further create special experiences for customers in Walmart Services Group.
- Improve online shopping experience to drive incremental sales and store visits.
- Worked closely with the Tech/engineering, Ops, Marketing and Merchandising leaders to ensure alignment on all the fronts.
- Closely Monitored the results and shared the key learnings with the VP’s, SVPs, and C levels executive on a weekly and monthly basis.
Education
Bachelor of Science - Business Management
Saint Peter's University
Product Development/Management Graduate - undefined
Northwestern University Kellogg School of Management
MBA Candidate - undefined
NYU – Stern School of Business
Skills
- Online retail optimization
- Performance analytics
- Omnichannel strategy development
- Digital content strategy
- Product lifecycle management
- Product roadmap development
Accomplishments
- Led the planning, development of roadmap, and the launch of online delivery products in fresh categories, ~$5M incremental sales (est.)
- Led, designed, and launched one click check-in functionality on Sams App for Curbside Pickup orders, resulting in +35% increase in Mobile check in adoption and improved NPS scores.
- Led the design and launch of Text to check in (TCI) for curbside orders. 34% of the total check-in orders are now using TCI, resulting in improved NPS scores.
- Lead the launch of Mobile Apply and Buy for Walmart Credit Card saw an increase of new accounts, $580M in incremental sale through this channel.
Languages
Spanish
Limited Working
Timeline
Vice President/Head of Credit and Lending
Unbound, Inc.
07.2023 - Current
Associate Director - Omnichannel Strategy and Execution
Sam’s Club/Walmart Stores, Inc
12.2019 - Current
Sr. Business and Product Manager – Curbside and Delivery
Sam’s Club/Walmart Stores, Inc.
01.2017 - 01.2019
Sr. Product Manager - eCommerce
J.B Hunt Transportation Services
01.2014 - 01.2017
Sr. Omnichannel Product Manager - Services
Walmart Stores, Inc
01.2008 - 01.2014
Product Development/Management Graduate - undefined
Northwestern University Kellogg School of Management
MBA Candidate - undefined
NYU – Stern School of Business
Bachelor of Science - Business Management
Saint Peter's University