Overview
Work History
Education
Skills
Timeline
Generic

Dani Christian

Raleigh,NC

Overview

5
5
years of professional experience

Work History

Paid Social Manager

Sokal
05.2022 - Current
  • Manage a team of paid social specialists and coordinate their activities to ensure timely and effective campaign execution for 250+ clients to ensure optimal KPIs month over month
  • Develop and execute paid social strategies aligned with overall marketing goals and target audience
  • Create training guides and implement internal SOPs for the Digital Advertising Department
  • Identify and evaluate emerging trends, platforms, and technologies to optimize campaign performance.
  • Develop comprehensive reports on campaign performance, including key metrics, insights, and recommendations for improvement
  • Collaborate with internal and external teams to improve and develop strategy on all paid social platforms
  • Ensure client retention and equip sales team to bring in new business
  • Stay updated on emerging trends, changes in algorithms, and new advertising features and opportunities across social media platforms.

Paid Strategist

Klientboost
02.2021 - 05.2022
  • Worked with clients to develop and apply digital advertising strategy with a focus on driving acquisition and conversions
  • Devised and implemented strategy and A/B testing to optimize performance and hit quarterly KPI goals
  • Managed paid search and social campaigns for clients across verticals on various platforms (Google Ads, Bing, Facebook, Instagram, LinkedIn) with monthly budgets ranging from 10k-500k
  • Presented reports to clients, highlighting key insights, trends, and recommendations for improvement while educating them on best practices
  • Monitored campaign performance, analyzed key metrics, and made data-driven commendations for optimization
  • Conducted thorough research and analysis of target audiences, market trends, and competitor activities to identify opportunities and insights for strategy development
  • Collaborated with CRO team to provide strategic guidance to ensure alignment with overall marketing objectives

Digital Strategist

Sokal
09.2019 - 02.2021
  • Built, monitored and analyzed paid social and programmatic campaigns, providing regular reports and insights to optimize strategies and drive continuous improvement
  • Developed detailed implementation plans and timelines for executing full funnel strategies, considering the specific needs and requirements of each channel
  • Managed monthly budgets of 1k-10k for 25-30 clients
  • Assisted in the onboarding of all new clients

Marketing Intern

Trans World Radio
05.2018 - 08.2018
  • Created compelling and relevant content for the Women of Hope department's social media platforms
  • Assisted in the development and implementation of digital marketing strategies to increase engagement, reach, and impact.
  • Produced and edited video content for the department website
  • Wrote content for the radio program "Hope Has a Name,"
  • Stay updated on industry trends and best practices in marketing, social media, video production, and radio programming.
  • Assist with other marketing and administrative tasks as assigned by the supervisor.

Education

Bachelor of Arts - Communications

North Carolina State University
Raleigh, NC
05.2018

Skills

  • Meta Ads
  • Tradedesk DSP
  • Google Ads
  • Microsoft Ads
  • Linkedin Ads
  • Exel
  • GTM
  • GA4
  • Asana
  • Microsoft Office
  • Salesforce
  • Final Cut Pro

Timeline

Paid Social Manager

Sokal
05.2022 - Current

Paid Strategist

Klientboost
02.2021 - 05.2022

Digital Strategist

Sokal
09.2019 - 02.2021

Marketing Intern

Trans World Radio
05.2018 - 08.2018

Bachelor of Arts - Communications

North Carolina State University
Dani Christian