Manage a team of paid social specialists and coordinate their activities to ensure timely and effective campaign execution for 250+ clients to ensure optimal KPIs month over month
Develop and execute paid social strategies aligned with overall marketing goals and target audience
Create training guides and implement internal SOPs for the Digital Advertising Department
Identify and evaluate emerging trends, platforms, and technologies to optimize campaign performance.
Develop comprehensive reports on campaign performance, including key metrics, insights, and recommendations for improvement
Collaborate with internal and external teams to improve and develop strategy on all paid social platforms
Ensure client retention and equip sales team to bring in new business
Stay updated on emerging trends, changes in algorithms, and new advertising features and opportunities across social media platforms.
Paid Strategist
Klientboost
02.2021 - 05.2022
Worked with clients to develop and apply digital advertising strategy with a focus on driving acquisition and conversions
Devised and implemented strategy and A/B testing to optimize performance and hit quarterly KPI goals
Managed paid search and social campaigns for clients across verticals on various platforms (Google Ads, Bing, Facebook, Instagram, LinkedIn) with monthly budgets ranging from 10k-500k
Presented reports to clients, highlighting key insights, trends, and recommendations for improvement while educating them on best practices
Monitored campaign performance, analyzed key metrics, and made data-driven commendations for optimization
Conducted thorough research and analysis of target audiences, market trends, and competitor activities to identify opportunities and insights for strategy development
Collaborated with CRO team to provide strategic guidance to ensure alignment with overall marketing objectives
Digital Strategist
Sokal
09.2019 - 02.2021
Built, monitored and analyzed paid social and programmatic campaigns, providing regular reports and insights to optimize strategies and drive continuous improvement
Developed detailed implementation plans and timelines for executing full funnel strategies, considering the specific needs and requirements of each channel
Managed monthly budgets of 1k-10k for 25-30 clients
Assisted in the onboarding of all new clients
Marketing Intern
Trans World Radio
05.2018 - 08.2018
Created compelling and relevant content for the Women of Hope department's social media platforms
Assisted in the development and implementation of digital marketing strategies to increase engagement, reach, and impact.
Produced and edited video content for the department website
Wrote content for the radio program "Hope Has a Name,"
Stay updated on industry trends and best practices in marketing, social media, video production, and radio programming.
Assist with other marketing and administrative tasks as assigned by the supervisor.