Summary
Overview
Work History
Education
Skills
Work Projects
Certification
Languages
Timeline
Generic

Dani Dadulla

DENMARK,USA

Summary

Results-driven Ad Operations & Programmatic Advertising Expert with experience in Ad Tech, Programmatic Buying, and Digital Media Strategy. Proven expertise in managing end-to-end campaign execution, optimization, and performance analysis across DSPs, SSPs, and ad exchanges. Adept at leveraging data-driven insights, audience targeting, and automation tools to maximize ad efficiency, ROAS, and revenue growth. Strong track record in troubleshooting ad delivery issues, implementing process improvements, and collaborating with cross-functional teams to enhance operational efficiency. Passionate about driving programmatic innovation, optimizing ad inventory, and delivering high-impact digital advertising solutions.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Programmatic Advertising Operations Manager

The Guardian US
05.2023 - 02.2025
  • Manage overall Programmatic Ad Operations of the Guardian US for North America
  • Analyze opportunities that can lead to an increase in overall revenue for Programmatic
  • Collaborate with sales teams to win agency and brand pitches
  • Share efficient processes with Sales & Marketing, Finance, and Global Teams
  • Maintain critical decision-making data for The Guardian US Leadership and Finance
  • Optimization, integration, and monetization of relationships with SSPs, Third Party Ad partners, and DMPs

Programmatic and Advertising Operations Director

Paragon Outsourcing Inc
10.2020 - 06.2023
  • Increase client revenue by applying efficient processes in Programmatic and Ad Operations in the US, Australia, Singapore, Japan, and South Korea
  • Assist Paragon leadership in increasing client roster by sharing expertise on ad platforms
  • Setup fully functional Programmatic and Ad Operations teams for Publishers and Media Buyers
  • Serve as the go-to resource for Programmatic and Advertising Operations

Advertising Operations Manager

Concentrical LLC
09.2020 - 10.2021
  • Execute direct and programmatic campaigns
  • Maximize publisher monetization opportunities for display & video by integrating new ad partners
  • Improve overall yield by using data to identify quick fixes and easy wins for the publisher
  • Explore and operationalize ad servers, data management platforms, and video platforms
  • Contribute proven go-to-market strategies for new and existing ad products

Head of Programmatic and Ad Network Operations

ABS-CBN Corporation
05.2018 - 10.2020
  • Lead all programmatic and ad network operations and efforts of ABS-CBN
  • Identify opportunities leading to increased revenue while maintaining the quality of ads in our portfolio
  • Execute strategies to exceed the overall target set YoY

Incentivized Ad Operations Officer/Product Owner

Offerwall by Paymentwall
01.2018 - 04.2018
  • Onboard publishers in monetizing non-paying users through an incentivized network
  • Identify fraud and exploit areas to the dev team for product improvement
  • Implement incentivized campaigns

Sales Account Manager

DragonPay
07.2017 - 12.2017
  • Provide useful information to operation managers and business owners about DragonPay's fintech systems for ecommerce
  • Assist clients, dev, and tech teams throughout the fintech onboarding process

Advertising Operations Specialist, US

INQUIRER.net
12.2014 - 07.2017
  • Ensure delivery and performance of direct-sold and programmatic direct campaigns by the US Sales team in San Francisco
  • Optimize publisher performance across programmatic indirect + ad networks
  • Support leadership in analyzing all opportunities for remnant inventory in North America

Senior Marketing Officer/Game Master

Nex2Global
12.2013 - 11.2014
  • Create guides and walkthroughs for players of multiple game titles
  • Assist game developers with QA of game updates before launch
  • Develop and improve plans on game launches of game titles under Nex2Global and our game dev studios in South Korea

Education

MBA - Strategic Marketing

Miriam College
Quezon City, Philippines
03-2026

Bachelor of Science - Marketing Management

University of Santo Tomas
Manila, Philippines
01.2013

Skills

  • Header Bidding
  • Programmatic advertising
  • Amazon TAM
  • Data analysis
  • Digital marketing
  • Ad targeting techniques
  • Ad creative optimization
  • Ad verification tools
  • Demand-side platforms
  • Ad compliance regulations
  • Ad performance analysis
  • Supply-side platforms

Work Projects

  • The Guardian US Programmatic Domain, Internal Encyclopedia/Database containing all Programmatic data for the Guardian US for sales, marketing, and The Guardian US Leadership
  • Paragon FAQs, Detailed guide to multiple platforms used by the teams in Paragon, including Google Ad Manager, Equativ (Smart Ad Server), DSPs like Xandr Invest, Beeswax, GroundTruth, Meta, Snap Ads, and other white-labeled ad-serving tools used by clients
  • ABS-CBN Programmatic Evangelization, Programmatic Roadshow showcasing proven winning strategies for programmatic executions within the ABS-CBN Network

Certification

  • Google - Ad Fundamentals
  • The Trade Desk Edge Academy

Languages

English
Filipino

Timeline

Programmatic Advertising Operations Manager

The Guardian US
05.2023 - 02.2025

Programmatic and Advertising Operations Director

Paragon Outsourcing Inc
10.2020 - 06.2023

Advertising Operations Manager

Concentrical LLC
09.2020 - 10.2021

Head of Programmatic and Ad Network Operations

ABS-CBN Corporation
05.2018 - 10.2020

Incentivized Ad Operations Officer/Product Owner

Offerwall by Paymentwall
01.2018 - 04.2018

Sales Account Manager

DragonPay
07.2017 - 12.2017

Advertising Operations Specialist, US

INQUIRER.net
12.2014 - 07.2017

Senior Marketing Officer/Game Master

Nex2Global
12.2013 - 11.2014

MBA - Strategic Marketing

Miriam College

Bachelor of Science - Marketing Management

University of Santo Tomas

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Dani Dadulla