Dani Del Rosario
Monterey Park,CA
Summary
Dynamic and chronically online social media manager with 4+ years experience for over 10 brands. Possesses a deep understanding of leveraging trends, fandoms, and audience insights for optimized social content.
Overview
5
5
years of professional experience
Work History
Manager, Social Marketing & Strategy
Dentsu Creative
Remote
07.2022 - Current
- Day-to-day social media manager for B2C and B2B clients and internal agencies including: Slurpee, Pica Rica (Diageo), 360i, Intel, T-Mobile for Business, Burger King
- 100% client-facing on all accounts touched, including being the current day-to-day strategic lead on the Slurpee and Pica Rica (Diageo) accounts
- Developed the engagement approach for reviving 360i's social presence following its return as an integrated solution within dentsu.
- Writer on Dentsu Creative US’s “Social First” Newsletter, diving into consumer insights, social media trends, evolving internet culture, and their impact on the social media landscape.
- Generated over 250k earned engagements for Slurpee and Burger King through timely and culturally relevant off-page Instagram and TikTok comments
- Drove a 213% and 274% increase in engagements and impressions per post on Intel AI X and LinkedIn channels by evolving the editorial process
- Grew Intel's Threads followers from zero to 300k in 6 months
Social Media Manager & Marketing Assistant
American Gene Technologies
Remote
04.2021 - 07.2022
- Owned the social content calendar from concept to execution on X, Facebook, and LinkedIn
- Produced and distributed the company newsletter to a targeted list of high-profile investors and investment bankers
- Managed guest booking, scheduling, and interview prep for American Gene’s web series “The Cure Chronicles”
- Sharpened evergreen social skills and supported company-wide objectives via: creating graphics through Canva, editing video clips for social content, and facilitating website updates with developers
Education
Bachelor of Arts - Psychology, Business Administration
Chapman University
05-2020
Skills
- Artificial intelligence tools for analytics and research (ChatGPT, Perplexity, Copilot)
- Content scheduling (Sprinklr, HubSpot, Sprout Social)
- Social listening (YouScan, YouGov)
- Social media strategy development
- Social media brief writing
- Teamwork and collaboration
- Intern training and development
- Mentorship
Languages
English
Native or Bilingual
Tagalog
Native or Bilingual
Timeline
Manager, Social Marketing & Strategy
Dentsu Creative
07.2022 - Current
Social Media Manager & Marketing Assistant
American Gene Technologies
04.2021 - 07.2022
Bachelor of Arts - Psychology, Business Administration
Chapman University