Dani Forword

Notable Brands: Hendrick's, Milagro, The Balvenie, Glenfiddich, Don Julio, Rémy Martin

• Managed a key account portfolio, steering an annual revenue of $5 million, and fortified business relationships by consistently meeting or exceeding performance objectives to foster business growth.
• Led cross-functional teams to develop and implement comprehensive omnichannel BTL consumer engagement programs.
• Coordinated with brand IAT to guarantee seamless collaboration and effective communication with external partners regarding activation timelines and outcomes.
• Tracked, monitored, and compiled performance results based on KPIs with the client post campaign.
• Assisted in the delivery of RFP responses and presented pitches to potential new clients.

Notable Brands: British American Tobacco (BAT)

• Led the development of go-to-market strategies and supervised creative teams tasked with crafting content for email marketing campaigns, implementing social media strategies, and overseeing rebranding initiatives.
• Oversaw a design team responsible for creating distinctive experiential designs for major BAT activations, including events such as Coachella.
• Conducted research and generated cultural trend reports to guide the development of brand creative platforms
• Formulated and supervised annual budgets for all marketing activities, ensuring cost efficiency.
• Led digital marketing campaigns across various channels, including email, social media, and website optimization. Leveraged analytics tools to assess campaign performance and optimize outcomes accordingly.
• Forged partnerships with influencers specific to the industry to enhance brand awareness among target audiences.

Notable Clients: Moët & Chandon

• Developed strategic marketing plans for clients, including budgeting, timelines, creative briefs, and deliverables.
• Oversaw development of creative concepts for campaigns based on client objectives and target audiences.