Dani Richards
Willowick,OH
Summary
Dynamic Competitive Intelligence Manager skilled in communication, problem-solving, and teamwork. Adept at aligning cross-functional efforts with business objectives, resulting in improved operational efficiency and enhanced stakeholder engagement.
Overview
20
20
years of professional experience
Work History
Competitive Intelligence Manager
GEICO
08.2023 - Current
- Conducted market research to identify emerging trends and competitive threats.
- Analyzed competitor strategies to inform product development and pricing models.
- Collaborated with cross-functional teams to align competitive intelligence with business objectives.
- Developed comprehensive reports detailing competitive landscape for senior management review.
- Create PowerBI Dashboards to track and monitor competitor rollouts and trends as well as monitor rates
- Create a competitor and industry knowledge database covering private passenger auto and special lines insurance basics, topics, and competitors
- Created C.I.T.E., a monthly newsletter, to help drive enterprise engagement and increase knowledge of industry topics
- Progressive, State Farm, and GEICO private passenger auto subject matter expert
- Comparative Rater Data subject matter expert
- Rules database creation and maintenance for newer auto and special lines products
- Collaboration on rules filing strategy and doi objections with PMs and legal
- Monitored industry news and publications to ensure up-to-date knowledge of market dynamics.
- Presented findings and strategic recommendations to stakeholders, enhancing decision-making processes.
- Trained team members on effective use of competitive intelligence resources and methodologies.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Proven ability to learn quickly and adapt to new situations.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proved successful working within tight deadlines and a fast-paced environment.
Associate Manager Claims Innovation
Progressive Insurance
05.2023 - 08.2023
- Led cross-functional teams to improve operational efficiency and enhance customer satisfaction.
- Developed training programs for staff, increasing knowledge retention and service quality.
- Analyzed claims processes to identify bottlenecks, implementing solutions that streamlined workflows.
- Collaborated with stakeholders to refine policy guidelines, ensuring compliance and accuracy in documentation.
- Managed project timelines and deliverables, consistently meeting deadlines and maintaining high standards.
- Facilitated regular team meetings to encourage communication and address performance challenges effectively.
- Oversaw data management systems, ensuring integrity of information for accurate reporting and analysis.
- Collaborated closely with senior management on strategic planning efforts, aligning departmental goals with overarching company objectives.
- Identify reporting needs for claim control for newly acquired companies, including troubleshooting how to get the required data, what systems to use, & how to incorporate into current systems
- Identify key customers & create requirements around their current analytical needs are, as well as what their skill set & levels are to properly identify which tool best suits their needs and future wants
- Set priorities for the identified projects and set accurate customer expectations
- Define the scope of the team
- Create an inclusive and collaborative environment that fosters ideas and useful innovation
- Create handoff process for reports/data once pilot is over to the team responsible for the process that included instructions, templates, & troubleshooting
Competitive Intelligence Analyst III & IV
Progressive Insurance
07.2019 - 05.2023
- Team lead
- Mentoring other analysts on technical skills such as sas & excel as well as in competitor knowledge
- Responsible for locating & analyzing rater data on Personal Auto & Home Insurers, as well as identifying new business threats.
- Competitor knowledge: State Farm & GEICO Subject Matter Expert
- MI, TX, & VA Competitive Intelligence resource
- Creating & updating monthly reports on rater data; such as the PLRater Error Report in various programs such as Tableau & Excel
- Creating code for scraping and scrubbing rater data via SAS, SQL, R, & Python
- Creation of EZL & PLR BISS database, including sql table design & code creation
- Leading PDW project to migrate EZL auto rater data to a new database & re-designing that database to suit the expanded data. Completed December 2020
- Lead decision marker on PDW project to migrate EZL auto rater data
- Creating & executing test plans for the new data bases: BISS & PDW
- Creating code to be used as certified logic for PDW.RTRModel
- Creating home competitor database to be used for requests and reporting
- Create quarterly education series on competitors. Completed so far: Lemonade series, a side-by-side comparison of auto products for Noblr, Metromile, & Root, & a side-by-side comparison of home products for Lemonade, Root, & Hippo. All available for review in The Cutting Edge Achieve
- Created scorecard to evaluate new threats to the P&C marketplace
Pricing Analyst III
Progressive Insurance
01.2018 - 07.2019
- Analyzed pricing models to enhance competitive positioning in insurance market.
- Developed and maintained pricing spreadsheets using advanced Excel functions for data analysis.
- Collaborated with underwriting team to ensure alignment of pricing strategies with risk assessments.
- Conducted market research to identify trends and recommend adjustments to pricing structures.
- Assisting the Ohio Auto Product Team with accurately pricing rates via Indications & Rate Revisions
- Developed & maintains the Underwriting Base Score Adjustment Procedures, R code, & Excel Template
- Created Comp De-Comp Template
- Updated & testing the Premium De-Comp SAS Code
- Streamlined the Premium Trend De-Comp Report process, reducing the number of steps & time to complete the report
- Training & mentoring team members on R & SAS
- Retrieves data from various sources via SAS, SQL, R, & MBI.
- Meets with management, peers, & other department managers to discuss analysis needs for new & existing reports.
- Develops & creates programs using SAS, SQL, & R
- Verifies accuracy of data pulled via testing against Connect & other verified reports.
- Verified Rate Revision accuracy via Hand Calcs
- Compiles & prepares reports, graphs & charts by analyzing data
Claims Contral Analyst II & III
Progressive Insurance
08.2015 - 01.2018
- Responsible for the Uninsured Motorist (UM) Outbound Subrogation agenda, adhoc Outbound Subrogation requests, Subrogation Monthly Write Up, C2C report, & Attorney Scorecard
- Developed & maintained the UM Subro Datamart
- Created CC360 V2 CBA
- Created & maintained Recovery Partners CBA, as well as monitoring performance.
- Developed new UM Collection Agency Dashboard in order to provide a more accurate comparison of our UM vendors in terms of collection performance & file maintenance
- Training & mentoring new team members
- Retrieved data from various sources via SAS & MBI.
- Meet with management, peers, & other department managers to discuss analysis needs for new & existing reports.
- Developed & created programs using SAS
- Verified accuracy of data pulled via testing against ClaimsStation & other verified reports.
- Compiled & prepared reports, graphs & charts by analyzing data
- Prepared forecasts, identified & analyzed trends for UM & UM Collection Agencies
- PRAXIS, missed opportunities, C2C report, & inbound subrogation
- Meets with management, peers, & other department managers to discuss analysis needs for new & existing reports.
- Developed new Carrier Payment tool to compare Inbound Subrogation Payments versus Outbound Subrogation Payments
Comparative Rating Analyst I & II
Progressive Insurance
08.2012 - 08.2015
- Research & analyze competitor filings for differences to provide customers with accurate competitor rates
Market research to identify potential trends for states & competitors - Program & update new & existing rate calcs to the competitor filing
- Create business requirements based on the competitor filing, market research, current web page design, & information technical requirements
- Work on assigned special teams to ensure the department reaches its year goals: data team & training team
- Data team: assigned to the GEICO monthly report to update the business unit on the team’s progress NPS report & assist in evaluating the monthly NPS (Net Promoter Score) to identify areas of improvement for the group
- Training Team: Senior Trainer in teaching new hires, develop new training sessions on new technology, such as MARRS, develop refresher courses or advanced courses for existing analysts such as Advanced XR Tips & Tricks
- Daily Report Team: complies & sends out the Daily Report for CRG & the 2.0 report using a variety of sas & excel functions in order to present an up to date synopsis of how the department is doing towards our annual goals
- Competitor Expert: GEICO, State Farm, American Family, & Erie
Computer Research Specialist
Progressive Insurance
09.2009 - 08.2012
- To reconcile competitor quotes within $1 to verify that competitive pricing quotes customers receive are accurate within 48 hrs. by reviewing factors such as car, driver, coverages, & discounts given on progressive. com & by the competitor's rate guides
- To check for rate revisions & post-implementation errors
Mystery Shop vendor management including: producing a monthly shop order & creating special orders, negotiating Service Loss agreements, all vender communications, verification of delivery, troubleshooting, & billing - Various projects: Allstate statistics project, Scenario Deviations project, Rewards & Recognition
- Competitor Knowledge: American Family, Erie, State Farm, GEICO, Allstate, Nationwide
Commercial Auto Sales Representative
Progressive Insurance
03.2006 - 09.2009
- Assist & provide customers with virtually perfect customer service by being caring, attentive, knowledgeable, & professional
- Advise & educate customers on insurance terminology & coverages
- Apply coaching & meet productivity standards
- Assisted in Help Site Redesign Project
- Piloted Cargo & Mid-range Trucking
- Grossed over $500Million in Premium sold
Education
MBA - Marketing
John Carroll University
University Heights, OH05-2012
Skills
- Teamwork and collaboration
- Customer service
- Multitasking
- Critical thinking
- Problem resolution
- Attention to detail
- Excellent communication
- Organization and time management
- Calm under pressure
- Project Management
Languages
Spanish
Elementary
Italian
Elementary
Timeline
Competitive Intelligence Manager
GEICO
08.2023 - Current
Associate Manager Claims Innovation
Progressive Insurance
05.2023 - 08.2023
Competitive Intelligence Analyst III & IV
Progressive Insurance
07.2019 - 05.2023
Pricing Analyst III
Progressive Insurance
01.2018 - 07.2019
Claims Contral Analyst II & III
Progressive Insurance
08.2015 - 01.2018
Comparative Rating Analyst I & II
Progressive Insurance
08.2012 - 08.2015
Computer Research Specialist
Progressive Insurance
09.2009 - 08.2012
Commercial Auto Sales Representative
Progressive Insurance
03.2006 - 09.2009
MBA - Marketing
John Carroll University