DANI STEARNS
Aromas,CA
Summary
SEO, SEM & SMO Manager & Consultant, Copywriter & Editor with extensive experience in successful content creation and content editing, deal entry, blogging, social media, analytics, site development, A/B & Multivariate testing, linkbuilding, seasonal campaigns and product promotions for online businesses. Awesome communicator who loves working with different departments to create and implement innovative solutions for driving inbound traffic and increasing brand awareness and customer loyalty. Able to work remotely and manage time effectively, surpassing goals and meeting deadlines.
Overview
17
17
years of professional experience
Work History
Marketing Specialist
Prodege
Los Angeles, CA (Telecommute)
08.2022 - Current
- PPC Campaign Launches for CouponCause onboarding queue merchants.
- Help pause/resolve issues with active PPC campaigns & re-launches for CouponCause.
- CouponCause Onboarding Queue Maintenance: Add new merchants to system, Check existing merchants for duplicates; resolve any issues. Double-check for any existing campaigns on requested merchants. Merchant Scrubs: deal hunt, network transitions, logos, name updates, slug update requests, commission rates, countries, categories, tags, link updates/testing.
- Merchant Network Applications and Prospecting
- Creating standard operating procedures for deal entry/ppc/blog tasks related to CouponCause & ReviewsPlus
- Training and managing team members on deal entry/ppc/blog tasks related to CouponCause & ReviewsPlus as needed
- Research/propose/troubleshoot improvements with dev for cms for data entry/ppc launches/site layout for CouponCause & ReviewsPlus
- Working with Sales Team to ensure all active exclusive codes remain valid and all live PPC campaigns are correctly linked with active network relationships.
- Misc: logo requests, merchant scrub requests from sales, time-sensitive DE requests, blog articles as needed, content snippets as needed, basic graphics as needed.
Business Management Consultant
Morse Consulting, Inc.
Aromas, CA (Telecommute)
08.2013 - 08.2022
- Provide analysis & reworking of ongoing agricultural clients’ food safety programs and systems
- Review & update all documentation to comply with Global Food Safety Initiative requirements
- Prepare agricultural client documentations for annual food safety audits
- Provide research services to identify applicable endangered species & create SOPs (standard operating procedures) to mitigate impact on farming.
- Help design and establish tour accounting systems & procedures for performing artist clients.
- Revise & update construction clients’ contracts, procedures & accounting systems
- Create & maintain cloud storage easily accessible by client management
- Provide organizational services for a diverse mix of clients
- Provide SEO & SMO analysis & services for client web properties and online marketing strategies upon request.
Marketing Specialist
The World of Comic Con, LLC
San Diego, CA (Telecommute)
06.2017 - 08.2019
- Create, grow and manage all social media accounts
- Community building and outreach to create brand evangelism and symbiotic relationships with influential followers and local businesses
- Determine and provide brand narrative, look and voice across all communications to help draw investors and followers
- Event planning, coordination and execution
- Assist in website design and optimization
- Assist company president in day-to-day operations, scheduling appointments, coordinating meetings, taking notes and tracking everything in Gdocs and Excel
- Planning and executing rebranding project
- Track and provide data for all social media campaigns
- Create budget for social media campaigns and events
- Copywriting and editing-Keyword research and monitoring
- Determining customer demographics and optimizing platforms, spending and outreach accordingly
- Researching potential investors, brand ambassadors, partners, events, etc.
Head of SEO, Head of Customer Support
Eckim, LLC
Los Angeles, CA (telecommute)
09.2012 - 08.2013
- Discover and implement new long-term SEO/SMO strategies that comply with best practice standards and will drive sustainable traffic Search Engine Optimization, keyword research and content creation for all store pages, category pages and homepages for both DefinitiveDeals.com & CouponChad.com.
- Managing optimization, development, promotion and management of all blog properties: DefinitiveDeals.com, CouponChad.com, LiveBetterCheaper.com, SneakerCelebs.com, BodyEditor.com, ThingsThatAreAmerican.com Social Media Optimization, Seasonal, Holiday & Promotional Campaigns, Merchant Placements (DefinitiveDeals, CouponChad): Email Newsletter, Pinterest, Twitter, Facebook, Google+ Conceptualizing and implementing production promotions & giveaways.
- Working with other departments to discover & implement new and exciting ways to increase inbound traffic, brand awareness and customer loyalty each quarter.
- Multivariate testing and implementing sitewide changes based on positive results for both DefinitiveDeals & CouponChad.
- Monitoring all search engine rankings (Google, Yahoo, Bing) for thousands of search terms for both DefinitiveDeals & CouponChad.
- Link building outreach and link acquisition.
- Competitor and backlink analysis.
- Work with Merchant Outreach to secure exclusives for featured blog posts and swag for giveaways/promotions.
- Training of content specialists in SEO, SMO, copywriting and link building for both DefinitiveDeals & CouponChad.
- Build and Manage Customer Support system.
Head of Entity Content, SEO Analyst
Savings.com, Savoo.co.uk
Los Angeles, CA (telecommute)
01.2010 - 01.2012
- Accountable for all entity content on the site in that it meets the defined content guidelines and is created in a timely manner.
- Create and update content guidelines for all entity content (merchant, tag, brand, product, category) according to results from consistent testing.
- Outline prioritized, scalable content creation processes.
- Identify third-party party resources and negotiate expectations and payment terms so content creation is scalable.
- Ongoing testing and rank tracking of key merchants as it relates to new and current forms of content integration.
- Support staff with any content requests.
- Responsible for analyzing data in order to properly direct the Deal Entry and merchant outreach teams in ways to improve yield (revenue per visit) for high-ranking merchants that have fallen in revenue.
- Originate ideas & contribute and edit content that directly impacts Savings.com and Savoo traffic to the blog & other site content merchant, tag, brand, product, category).
SEO/SMO Analyst & Blogger
Savings.com
Los Angeles, CA (telecommute)
01.2009 - 01.2010
- Discover and implement new long-term SEO/SMO strategies that comply with best practice standards and will drive sustainable traffic.
- On-page optimization, including detailed content assessment and comprehensive recommendations.
- Off-page optimization, including small scale PR & link building.
- Page copy and keyword optimization research, monitoring and reporting Keyword research.
- Competitor and back-link analysis.
- Twitter, DealPro, YouTube and other community-related responsibilities.
- Various ad hoc projects that may or may not be 'directly' related to SEO/SMO.
- Work with Merchant Outreach to secure exclusives for featured blog posts.
Deal Entry & Blogger
Savings.com
Los Angeles, CA (telecommute)
01.2008 - 01.2009
- Use creative writing abilities to develop online content for the Savings.com site.
- Find and post the best deals on the internet as fast as possible by clearing deal queues and hunting for deals at established intervals.
- Remove Expired deals and content by clearing reported "problem" deals in real-time; checking for potentially outdated content by reviewing deals at established intervals.
- Identify opportunities for new merchants, for better deals, and for more competitive SEO and SEM rankings, based on review of internal reporting, market intelligence and competitive landscape.
- Prioritize deals/categories to most effectively drive profit and traffic by monitoring the deals of our most highly trafficked pages.
- Communicate findings to Deal Operations, SEO, SEM, UI and CRM teams to best arm for success.
- 3-5 blog posts per week.
Education
Bachelor's Degree - Political Science
Dominican University of California
2005
Skills
- Search Engine Optimization
- Search Engine Marketing
- Social Media Optimization
- Brand Development
- Content Creation
- Copy Writing & Editing
- WordPress
- Customer Support
- Community Building & Outreach
- Email & Newsletter Campaigns
- Google Analytics
- Google Docs
- Adobe Photoshop
- Graphic Design
- Basic HTML
- Team Training & Management
- Microsoft Office
- PR, Events & Promotions
- Research & Reporting
- Website Development
- Multivariate Testing
- Blog Creation & Management
- Webmaster Tools
- Link Building
Hobbies
Devouring stacks of books one author or genre at a time. Baking scrumptious snacks and desserts and giving them away before I can eat them all. Hiking, ziplining and kayaking whenever and wherever I get the chance. Spending time with my wonderful son, my awesome boyfriend and our family and friends.
Timeline
Marketing Specialist
Prodege
08.2022 - Current
Marketing Specialist
The World of Comic Con, LLC
06.2017 - 08.2019
Business Management Consultant
Morse Consulting, Inc.
08.2013 - 08.2022
Head of SEO, Head of Customer Support
Eckim, LLC
09.2012 - 08.2013
Head of Entity Content, SEO Analyst
Savings.com, Savoo.co.uk
01.2010 - 01.2012
SEO/SMO Analyst & Blogger
Savings.com
01.2009 - 01.2010
Deal Entry & Blogger
Savings.com
01.2008 - 01.2009
Bachelor's Degree - Political Science
Dominican University of California
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