Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Dani Zakrzewski

Sunrise

Summary

Experienced spa and wellness professional with 18+ years of leading luxury spa operations, driving revenue growth, and developing high-performing teams. Skilled in strategic planning, budgeting, wellness program design, and executing marketing and retail initiatives that enhance guest satisfaction. Adept at mentoring staff, creating innovative treatments, and delivering personalized experiences that uphold the highest luxury standards. Passionate about exceeding business objectives, while staying ahead of industry trends, and fostering a culture of service excellence.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Senior Esthetician

Francis Marion Hotel, The Spa of Charleston
Charleston
01.2024 - Current
  • Delivered advanced, customized esthetic services while ensuring a consistently seamless guest experience, aligned with luxury hospitality standards.
  • Researched and introduced innovative treatment methods, contributing to the enhancement of spa protocols and service offerings.
  • Design and implement strategies to grow spa profitability through service enhancements, retail growth, and tailored wellness program development.
  • Led staff training programs on advanced skincare techniques, client consultations, and treatment planning, elevating service standards, and driving revenue growth.
  • Drive operational improvements, and optimize scheduling and guest service standards.
  • Collaborate with hotel and marketing teams to drive guest engagement and client retention initiatives.
  • Analyze financial performance and operational efficiency, providing actionable improvements.
  • Built trusted relationships with spa ownership, securing ongoing contractor status, and flexibility to independently manage client bookings.
  • Established a trusted partnership with spa ownership, earning ongoing contractor status, and the ability to return seamlessly to support operations and provide services for longstanding clients.

Lead Esthetician

Spa Azure
Charleston
05.2024 - 08.2025
  • Leveraged as the spa’s most experienced esthetician, mentoring staff, modeling Forbes 5-Star service standards, and guiding team performance across two locations.
  • Directed daily operations, including inventory control, purchasing, payroll support, cost management, and scheduling, to maintain efficiency and profitability.
  • Increased overall spa revenue by 30% within one year through targeted coaching, product education, and implementing retail strategies.
  • Delivered advanced, personalized treatments while fostering long-term client relationships that boosted satisfaction, retention, and referrals.
  • Trained and coached estheticians in advanced techniques, consultations, and upselling strategies, ensuring consistent, high-quality service delivery.
  • Served as the in-house educational resource, providing up-to-date training on protocols, sanitation compliance, and luxury product knowledge.
  • Collaborated with management to refine protocols, enhance operational efficiency, and maintain compliance with all health standards.
  • Energized staff to promote luxury skincare brands, boosting retail sales confidence, and overall team performance.
  • Supported a positive workplace culture by modeling excellence, fostering engagement, and strengthening staff retention across locations.

Spa & Retail Operations Manager

AILLEA
Charleston
11.2024 - 04.2025
  • Led daily spa and boutique operations for a luxury clean beauty brand, ensuring high service standards, and seamless operations.
  • Organized and executed in-store events, spa parties, and local collaborations, boosting brand visibility, client engagement, and overall growth.
  • Oversaw vendor management, inventory control, and merchandising for profitability and guest satisfaction.
  • Led hiring, training, and team development initiatives to support operational success.
  • Trained and mentored staff, conducted performance reviews, and implemented growth programs to support continuous staff development, and improve team performance.
  • Designed and launched a private spa treatment room within the retail space, enhancing privacy, increasing client bookings, and driving revenue.
  • Ensured full compliance with health and safety regulations, aligning with luxury operational standards.
  • Mentored staff on upselling techniques, high service standards, performance optimization, and enhanced customer satisfaction.
  • Maximized performance by monitoring daily activities, mentoring team members, and boosting morale.
  • Oversaw cleanliness, organization, product presentation, and merchandising to maintain brand standards and maximize sales.
  • Curated dynamic, high-end merchandising displays seamlessly integrate retail products into the spa experience, boosting sales and client satisfaction.

Owner/Operator

Enhance Studio
Providence
06.2014 - 10.2023
  • Founded and operated a successful esthetics studio, overseeing all business operations, including staffing, financials, marketing, and service development.
  • Managed full spa operations and financials, including staffing, payroll, scheduling, budgeting, inventory, marketing, purchasing, and software systems, streamlining processes to maximize efficiency and profitability.
  • Curated a refined service menu and developed treatment protocols that aligned with luxury wellness trends, establishing the studio as a leading destination for personalized skincare.
  • Drove retail sales by optimizing product selection, supplier relationships, and merchandising displays, consistently exceeding sales targets, while enhancing the luxury guest experience.
  • Cultivated a loyal client base by delivering personalized treatments, expert care, and integrating emerging wellness trends into service offerings.
  • Conducted market research and analyzed trends to optimize pricing, service offerings, and promotions, ensuring competitive positioning, and sustainable growth in a luxury spa environment.

“Trained and mentored staff in advanced techniques, elevating service quality, client retention, and team performance.”

Education

Makeup Artistry Mastery - Makeup Artistry

Makeup Designory
New York, NY
01-2011

Master Esthetician - Esthetics

New England Center For Esthetic Education
Northampton, MA
01-2007

Some College (No Degree) - Pharmacy

University of Connecticut
Storrs, CT
01-2004

Skills

  • Luxury Spa Operations & Management
  • Team Leadership, Training & Mentorship
  • Guest Experience Enhancement & Retention
  • Budgeting, Financial Management & Revenue Growth
  • Retail Sales Strategy & Merchandising
  • Wellness Program Design & Innovation
  • Operational Efficiency & Process Optimization
  • Service & Protocol Development
  • Marketing, Branding & Promotional Strategy
  • Business Planning & Strategic Development
  • Compliance & Safety Standards
  • Trend Analysis & Market Positioning

Certification

  • Esthetic Licenses: MA, RI, SC, FL # FB9814636

Timeline

Spa & Retail Operations Manager

AILLEA
11.2024 - 04.2025

Lead Esthetician

Spa Azure
05.2024 - 08.2025

Senior Esthetician

Francis Marion Hotel, The Spa of Charleston
01.2024 - Current

Owner/Operator

Enhance Studio
06.2014 - 10.2023

Makeup Artistry Mastery - Makeup Artistry

Makeup Designory

Master Esthetician - Esthetics

New England Center For Esthetic Education

Some College (No Degree) - Pharmacy

University of Connecticut