Dania Nasr
Alpharetta,GA
Summary
Dynamic and inquisitive professional passionate about research, dedicated to uncovering the underlying motivations and behaviors of consumers. Expertise in analyzing the 'why' and 'how' behind consumer actions, providing valuable insights into attitudes, needs, and perceptions. Committed to empowering companies to enhance product development and formulate actionable strategies that resonate with target audiences. Proven ability to translate complex data into clear, impactful recommendations that drive business success.
Overview
5
5
years of professional experience
Work History
Qualitative Research Executive
IPSOS MENA (Middle East & North Africa)
Amman, Jordan
05.2022 - 05.2023
- Created tailor-made proposals with research questions and methodologies as well as managed all elements of project management for each research effort.
- Developed material used for research such as recruitment screeners, stimulus decks, discussions guides and moderation tools for different research efforts.
- Moderated online and offline research efforts.
- Analyzed and reported qualitative findings while also developing actionable recommendations that clients can work into future marketing, branding and sales strategies.
- Directed and delivered multiple hybrid research initiatives by integrating qualitative insights with quantitative analysis, collaborating closely with quantitative research teams to drive comprehensive project outcomes.
- Ipsos MENA is the regional arm of the global market research company Ipsos, specializing in providing deep insights across the MENA region.
- Contact: Sasha Abu Shaireh - sasha.abushaireh@ipsos.com
Senior Marketing Officer
Dinarak
Amman, Jordan
02.2020 - 09.2021
- Performed market and competitor research to stay up to date with marketing trends and news to support demand generation and awareness campaigns.
- Supported the chief CMO in developing strategies by providing marketing digital plans.
- Developed concepts and presented new ideas for products and services that helped maintain customer retention, increase customer acquisition and decrease churn.
- Dinarak is a licensed Mobile Payment Service Provider in Jordan (mPSP)
- Contact: Ayman Dababneh - a.dababneh88@hotmail.com
Qualitative Researcher
IPSOS MENA (Middle East & North Africa)
Amman, Jordan
02.2018 - 03.2019
- Developed material such as recruitment screeners and discussion guides.
- Conducted one-on-one interviews (IDIs) and moderated focus groups to collect data.
- Analyzed non-numerical data such as opinions, feelings and motivations.
- Translated complex insights into actionable strategies for marketing, product development, and improving customer experience by presenting findings to clients.
- Ipsos MENA is the regional arm of the global market research company Ipsos, specializing in providing deep insights across the MENA region.
- Contact: Najwa Kandil - najwakandil@gmail.com
Education
Bachelor of Management Sciences -
German Jordanian University
Amman, Jordan01.2018
Skills
- Marketing, Creativity & Visual Design
- Moderating & Managing Groups
- Active Listening & Conflict Resolution
- Management & Leadership
- Teamwork & Collaboration
- Attention to Detail
- Time Management & Organization
- Interpersonal Communication
- Public Speaking & Communication
LANGUAGES
Arabic (native)
English (bilingual proficiency)
German (limited working proficiency)
Timeline
Qualitative Research Executive
IPSOS MENA (Middle East & North Africa)
05.2022 - 05.2023
Senior Marketing Officer
Dinarak
02.2020 - 09.2021
Qualitative Researcher
IPSOS MENA (Middle East & North Africa)
02.2018 - 03.2019
Bachelor of Management Sciences -
German Jordanian University