Summary
Overview
Work History
Education
Skills
Certification
Languages
Websites
Timeline
Generic

Daniela Avendano Hernandez

Elmont,NY

Summary

Dynamic Sales and CRM Specialist with over six years of experience in optimizing client relations and executing data-driven marketing strategies. Expertise in Salesforce and SAP enhances customer engagement and data integrity, leading to measurable sales growth. Proven track record of building customer loyalty through personalized outreach, strategic email campaigns, and efficient processes. Dedicated to elevating customer experiences while supporting luxury retail brand initiatives.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Financial Sales Consultant

PNC Bank
Greenville, SC
01.2023 - Current
  • Utilized consultative sales strategies to identify client needs, and recommend tailored financial solutions.
  • Strengthened customer relationships through proactive engagement, education on financial tools, and event coordination.
  • Collaborated with internal teams to streamline CRM data accuracy and customer segmentation.
  • Led initiatives that reduced reversal rates in the Greenville market from 45% to 13%, exceeding industry benchmarks.

Branch Sales and Service Regional Resource Team (RRT)

PNC Bank
Lyndhurst, NJ
03.2022 - 01.2023
  • Managed and analyzed customer data to enhance financial service offerings, and increase retention rates.
  • Engaged clients through personalized sales strategies, effectively expanding the customer base.
  • Delivered data-driven recommendations to optimize client acquisition and loyalty efforts.

Marketing Manager & Communications Coordinator

Maquila Internacional de Confección (MIC)
Sabaneta, Colombia
08.2019 - 09.2021
  • Developed and executed CRM-based marketing strategies, including email campaigns, client segmentation, and engagement analytics.
  • Managed brand partnerships, product launches, and corporate communications for high-profile fashion brands.
  • Maintained CRM data integrity, purging outdated contacts, and ensuring segmentation accuracy for targeted campaigns.

Marketing Manager

MAAKAL
Medellin, Colombia
06.2017 - 07.2019
  • Designed and implemented CRM-driven marketing campaigns to drive customer engagement and retention.
  • Leveraged data analytics to enhance targeted outreach efforts, and maximize campaign effectiveness.
  • Collaborated with sales teams to align customer insights with revenue-generating strategies.

Education

Bachelor's Degree - Communications, Minor in Advertising & Public Relations

Universidad Arturo Michelena
Venezuela
12.2016

Skills

  • CRM Systems: Salesforce, and SAP
  • Client Relations and Sales Strategy
  • Data Analysis and Customer Segmentation
  • Email marketing and campaign management
  • Microsoft Office Suite and PowerPoint
  • Customer experience

Certification

  • Certificate in Project Management | eCornell, 2024
  • Certificate in Employee Relations & Investigations | eCornell, 2024
  • Certificate in Cybersecurity | eCornell, 2025

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Financial Sales Consultant

PNC Bank
01.2023 - Current

Branch Sales and Service Regional Resource Team (RRT)

PNC Bank
03.2022 - 01.2023

Marketing Manager & Communications Coordinator

Maquila Internacional de Confección (MIC)
08.2019 - 09.2021

Marketing Manager

MAAKAL
06.2017 - 07.2019

Bachelor's Degree - Communications, Minor in Advertising & Public Relations

Universidad Arturo Michelena

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