Danica Dow
Los Angeles,CA
Summary
Experienced and dynamic Director of Events with a proven track record of orchestrating exceptional events in high-end hospitality and nightlife settings. Adept at developing and implementing comprehensive event strategies across multiple unique venues, ensuring seamless execution and memorable guest experiences. Demonstrated expertise in managing budgets, negotiating contracts, and leading teams.
Overview
8
8
years of professional experience
Work History
Director of Events
Level 8
Los Angeles
09.2023 - Current
- Develop and implement a comprehensive event strategy for all eight venues within Level 8, including private parties, corporate events, themed nights, and public programming.
- Work closely with Marriott International and Lightstone Group to ensure alignment with brand standards and strategic goals.
- Attend site visits, pre-planning meetings, and appropriate venue meetings as necessary to support the guest event experience.
- Collaborate with the marketing team to promote events and drive attendance through effective advertising, social media campaigns, and partnerships.
- Manage event budgets, negotiate contracts with vendors, and ensure cost-effective solutions without compromising quality..
- Discuss event logistics with client, inclusive of but not limited to F&B, floor plan/layout, and AV/production needs.
Director of Events
Olivetta
West Hollywood, CA
12.2020 - 09.2023
- Meet weekly with cross functional departments to review upcoming events and parties, (BEO-Banquet Event orders).
- Prepare detailed event proposals, contracts, and invoices, ensuring accuracy and timely delivery to clients.
- Support sales team members to drive growth and development.
- Develop and implement strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
Assistant General Manager
SUR Restaurant & Lounge
West Hollywood, CA
08.2017 - 12.2020
- Managed day-to-day operations of a large staff in multiple departments.
- Implemented new marketing initiatives by promoting top selling items, developing SEO strategies and coordinating promotional events.
- Oversaw venue operations, including sales analysis and reporting, vendor sourcing, managing reservations and floor plans.
- Ensured prompt resolution of guest inquiries using expert communication to establish positive experiences.
Events and Marketing Coordinator
Karma International
City of Los Angeles, CA
08.2016 - 07.2020
- Organized venues, budgets, guest lists, catering and event timelines.
- Developed relationships with vendors to facilitate quality service at competitive rates while maintaining financial responsibility within budgets.
- Created program activities, agendas and budgets based on client requirements.
- Oversaw event logistics, venue scheduling and accommodations.
- Strategized and implemented public relations and promotional programs to strengthen brand and support business goals.
Education
Bachelor of Arts - Mass Communications
University of California, Santa Barbara
Santa Barbara, CA06.2016
Skills
- MS/Google Suite
- Account Management
- Event Planning
- Brand Building
- Sales
- Marketing Analytics
- Relationship Building
- Problem Solving
Timeline
Director of Events
Level 8
09.2023 - Current
Director of Events
Olivetta
12.2020 - 09.2023
Assistant General Manager
SUR Restaurant & Lounge
08.2017 - 12.2020
Events and Marketing Coordinator
Karma International
08.2016 - 07.2020
Bachelor of Arts - Mass Communications
University of California, Santa Barbara
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