Danica Mariani
San Jose,CA
Summary
Results-driven sales and marketing professional with a robust background as a beauty brand ambassador. Extensive experience in retail and customer service. Currently serving as an Experience (Services) Manager at Ulta Beauty, driving store profitability through operational excellence, sales growth, and strategic payroll budget management. Excel at setting and achieving service and sales goals, implementing performance improvement strategies, and ensuring exceptional guest experiences through beauty services. Proven track record in recruiting, developing, and retaining high-performing teams, fostering a culture of inclusion and professional growth. Experience as a Licensed Esthetician enhances advanced skincare knowledge and commitment to personalized client service. Motivated by growth, eager to leverage skills in compliance management, product management, and customer service to contribute to a forward-thinking organization. Encouraging manager and analytical problem-solver specializing in team building, motivating staff, and establishing strong customer relationships. Skilled in independent decision-making and utilizing sound judgment to drive company success. Dedicated to enhancing employee engagement and boosting team performance.
Overview
11
11
years of professional experience
Work History
Experience (Services) Manager
Ulta Beauty
07.2022 - Current
- Drove store profitability through operational excellence, sales growth, expense control, and strategic use of payroll budgets.
- Oversaw store goals in services, sales, loyalty, omni-channel, and shrink; created and implemented performance improvement strategies.
- Led by example in delivering exceptional guest experiences through beauty services and deep product knowledge.
- Monitored team performance, adhered to service level agreements (SLAs) and provided detailed job training.
- Maximized performance by monitoring daily activities and mentoring team members.
- Recruited, developed, and retained a high-performing, diverse team for salon and boutique operations.
- Championed a culture of inclusion, accountability, and professional growth through regular coaching, performance reviews, and development planning.
- Led training initiatives and ensured continuous education on brands, categories, and sales-driving behaviors.
- Executed all operational processes, including scheduling, task management, inventory control, and visual merchandising.
- Enforced safety protocols and loss prevention strategies to protect assets and reduce shrink.
Licensed Esthetician
Self-Employed
09.2018 - Current
- Evaluated clients’ skin conditions using professional tools and recommended personalized skincare regimens.
- Performed advanced skincare treatments including facials, masks, peels, extractions, body treatments, and waxing.
- Advised clients on makeup selection and taught application techniques to enhance natural beauty.
- Maintained accurate client treatment records and tracked preferences to ensure personalized service.
- Delivered exceptional customer service by managing appointment scheduling, responding to inquiries, and resolving guest concerns professionally.
Financial Services Leader
Paul Mitchell the School Modesto
12.2020 - 07.2022
- Managed day-to-day operations of financial services ensuring compliance with Title IV, federal/state regulations, and institutional policies.
- Oversaw training and workflow to ensure compliance and service excellence; maintained external agency relationships (e.g., VA, DVR).
- Created and delivered compliance reports and departmental data for internal and interdepartmental review.
- Assisted with internal and external audits to confirm compliance with applicable laws and regulations.
- Counseled students and parents about financial aid options and program details.
- Conducted financial screening and documentation gathering for clients to determine qualification for payment programs.
Service Desk / Sales Leader
Paul Mitchell the School Modesto
07.2018 - 02.2022
- Led service desk operations to drive guest retention and increase service and retail sales, contributing to a 20% sales growth each year.
- Managed appointments, inventory, and guest service documentation using Millennium/Meevo.
- Resolved client concerns professionally and mentored students in sales, customer service, and rebooking strategies.
- Acquired and maintained full knowledge of product technical and functional aspects to better serve customers' needs.
- Coordinated solutions for new and existing customers to meet unmet needs and resolve various issues.
- Trained, coached, and mentored new sales associates for maximum performance.
Admissions Advisor
Paul Mitchell the School Modesto
04.2020 - 12.2020
- Guided prospective students through admissions and financial aid processes; hosted in-person and virtual tours.
- Explained institution's fee structure, amenities, courses offered and facilities to prospective students and parents.
- Worked with financial aid office to verify student's' applications and discuss payment options.
- Conducted training on enrollment procedures and presented program expectations and resources clearly.
- Represented the school at recruitment events including high school career fairs and national open houses as well as organized tours for graduating students and coordinated group visits from high schools.
- Regularly met with enrolled students to confirm success and identify problem areas.
Take Home & Brand Leader
Paul Mitchell the School Modesto
02.2019 - 03.2020
- Coached students on sales strategies and product knowledge to support retail performance and career readiness.
- Led sales analysis, inventory management, product launches, and visual merchandising displays.
- Organized school events and promotions to drive retail engagement and brand awareness.
- Organized and delivered training sessions for new product content and technological advancements.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
Membership & Fitness Advisor
In-Shape Health Clubs, LLC
07.2018 - 02.2019
- Built strong relationships with members and guests by understanding their fitness goals and offering tailored membership solutions.
- Conducted club tours, promoted amenities and current promotions aligned with guest needs.
- Answered inquiries regarding memberships, fees, and club services.
- Processed memberships and service requests using both paper and online forms.
- Utilized Salesforce, MAUI, and payroll systems for daily operations.
- Met and exceeded lead conversion and retention goals through proactive outreach and referral recruitment.
- Maintained thorough knowledge of club activities, programs, and schedules.
Front Desk Clerk
In-Shape Health Clubs, LLC
10.2014 - 07.2018
- Greeted members and guests and provided high-level customer service in-person and over the phone.
- Greeted visitors and customers upon arrival, offered assistance, and answered questions to build rapport and retention.
- Processed check-ins, transactions, and membership inquiries.
- Promoted and sold retail items tailored to members' fitness goals.
- Handled membership adjustments, issue resolution, and daily cash balancing.
- Opened/closed club facilities and worked across multiple club locations as needed.
Education
B.A. - Anthropology
California State University
Turlock, CA05.2022
Esthetician Certificate - undefined
Paul Mitchell the School Modesto
Modesto, CA07.2018
Skills
- Beauty Services
- Strategic Partnerships
- Inventory Management
- Relationship Building
- Operational Excellence
- Training and Development
- Recruiting
- Sales Growth
- Customer Service
- Compliance Management
- Culture development
Accomplishments
- Developed and implemented a company-wide, comprehensive training program for all sales team members at Paul Mitchell the School Modesto.
- Supervised, trained, and mentored a team of 8 stylists and 26 beauty advisors at Ulta Beauty.
- Boosted retail sales by 77.7% by coaching department managers and staff on updated merchandising standards and enhancing the guest experience.
- Increased salon service sales by 93.6% by guiding stylists and staff on service charges, upselling, and value-added services.
Timeline
Experience (Services) Manager
Ulta Beauty
07.2022 - Current
Financial Services Leader
Paul Mitchell the School Modesto
12.2020 - 07.2022
Admissions Advisor
Paul Mitchell the School Modesto
04.2020 - 12.2020
Take Home & Brand Leader
Paul Mitchell the School Modesto
02.2019 - 03.2020
Licensed Esthetician
Self-Employed
09.2018 - Current
Service Desk / Sales Leader
Paul Mitchell the School Modesto
07.2018 - 02.2022
Membership & Fitness Advisor
In-Shape Health Clubs, LLC
07.2018 - 02.2019
Front Desk Clerk
In-Shape Health Clubs, LLC
10.2014 - 07.2018
Esthetician Certificate - undefined
Paul Mitchell the School Modesto
B.A. - Anthropology
California State University
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