Daniel Ashton
Goleta,CA
Summary
Top-notch operations manager with proven track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
21
21
years of professional experience
Work History
CEO
MagLatch
12.2016 - Current
- Founded manufacturing and ecommerce business, leading operational team in creation, roll out and development of 23 new to market products.
- Worked with raw materials from design to creation to develop commercially viable patented products.
- Spearheaded cross-functional initiatives to achieve business goals for bottom-line profits.
- Reviewed demand forecasts to determine realistic production approach and manage inventory comprehensively.
- Devised processes to boost long-term business success and increase profit levels.
CEO
Goodland Guns
02.2011 - Current
- Founded firearms and ammunition business, growing revenue to $1.2m in first year.
- Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
- Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
- Reconciled daily sales, returns and financial reports.
- Trained and motivated employees to perform daily business functions.
IT Manager
DHFC
05.2010 - 11.2016
- Managed network and system performance, conducting troubleshooting, security patching and maintenance.
- Communicated with executive team to maximize development efficiencies and resolve technology issues.
- Guided organizational technology strategy and roadmaps.
- Enhanced functionality and appearance of website and repaired functionality issues.
- Crafted website content and graphics by coordinating copywriting, and designing images, icons, banners and enhancements.
- Employed search engine optimization tactics to increase reach of targeted audience.
Computer Repair Technician
Make It Work
12.2005 - 04.2010
- Responded to support requests from end users and patiently walked individuals through basic troubleshooting tasks.
- Analyzed hardware and software issues to identify troubleshooting methods needed for quick remediation.
- Maintained accurate records of 5 years communications, remedial actions and installation activities.
- Researched and identified problems with computers and advised staff and clients on plans of action.
- Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients.
Cashier
Longs Drugs
09.2004 - 12.2005
- Operated cash register for cash, check and credit card transactions with excellent accuracy levels.
- Worked flexible schedule and extra shifts to meet business needs.
- Helped customers complete purchases and locate items.
- Restocked and organized merchandise.
- Worked closely with shift manager to solve problems and handle customer concerns.
- Completed inventory counts and ordered merchandise.
Telemarketing Agent
Bargain Network
06.2004 - 09.2004
- Completed daily cold calling and outreach to build sales pipeline.
- Answered questions about company offerings with knowledgeable responses about products and services.
- Answered inbound telephone calls from interested customers to persuasively discuss offerings.
- Displayed excellent sales skills and understanding of how to leverage abilities to exceed quotas.
Customer Service Representative
Bargain Network
06.2003 - 08.2003
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Answered customer telephone calls promptly to avoid on-hold wait times.
- Answered constant flow of customer calls with minimal wait times.
- Offered advice and assistance to customers, paying attention to special needs or wants.
Agricultural Field Worker
Mulholland Citrus
06.2002 - 08.2002
- Applied organic growing practices to plant, cultivate and harvest a variety of unique citrus trees.
- Weeded vegetable and herb gardens to provide healthy environment for plant growth.
- Operated tractors, tractor-drawn machinery to plow, harrow and fertilize soil.
- Maintained plumbing systems and wind machines on 1000 acres.
Education
Some College (No Degree) - General Studies
Skills
- Operational Analysis
- Integrity and Transparency
- Operational Excellence
- Regulatory Compliance
- Contract Negotiation
- Process Improvement
- Capital and Resource Management
- Product Development
- Solution Innovation
- Auto and Engine Repair
- Drawing Interpretation
- Equipment Inspection and Testing
Hobbies
Dad Life
Mechanic
Gardening
Yoga
Meditation
Hiking
Beach Days
Biking
DIY
Timeline
CEO - MagLatch
12.2016 - Current
CEO - Goodland Guns
02.2011 - Current
IT Manager - DHFC
05.2010 - 11.2016
Computer Repair Technician - Make It Work
12.2005 - 04.2010
Cashier - Longs Drugs
09.2004 - 12.2005
Telemarketing Agent - Bargain Network
06.2004 - 09.2004
Customer Service Representative - Bargain Network
06.2003 - 08.2003
Agricultural Field Worker - Mulholland Citrus
06.2002 - 08.2002
Santa Barbara City College - Some College (No Degree), General Studies